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Global Briefing

Retail Tissue and Hygiene: A Tipping Point in Consumption Culture

Oct 2011

Price: US$2,000

About this Report

About this Report

The emergence of the developing economies, particularly in Asia Pacific and Latin America, continues to be a boon to manufacturers looking to escape the confines of mature and low growth Western markets. Tissue and hygiene products have been so successful in their expansion in these regions that the tipping point at which sales in developing markets exceed those in developed markets appears to be on the horizon.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

Objectives

Key Findings

Global Snapshot

Retail tissue and hygiene in consumer expenditure context

Retail tissue and hygiene by category participation

Emerging regions were the lynchpin of growth 2005-2010

Regional growth disparity defines the current era

The world’s top 10 tissue and hygiene markets

Key factors driving global retail tissue and hygiene

The corporate leaders in retail tissue and hygiene

The billionaire brands of retail tissue and hygiene

Private label needs to improve its segmentation strategy

Private label remains over dependent on mature markets

Supermarkets dominate but the Internet is raising the ante

Regional Analysis

Macro economic woes stifle growth in the developed markets

US: Incontinence is a silver lining in a stormy market

Germany: Incontinence/toilet paper buck downward trend

UK: Polar ends of lifecycle drive sales

Japan: Strong hygiene consumption culture buoys Japan

Huge growth potential yet to be tapped in emerging Asia

China: Hygiene staples benefit from burgeoning middle class

China: A land of diversity

Latin America on course for a new purple patch of growth

Brazil: The northeast presents vast untapped opportunity

Mexico: Kimberly-Clark dictates the pace

Eastern Europe is still on course for growth in key categories

Russia: Baby boom fuels new opportunities

The Middle East crisis is a long-term opportunity

South Africa: Youthful demographics fuel diaper category

Category Analysis

Emerging markets are key to opportunities for retail tissue

Boom times for nappies/diapers/pants

Wipes could be next big growth story in emerging markets

Toilet paper drives 75% of retail tissue in emerging markets

Global Prospects

Key issues driving global retail tissue and hygiene

Retail tissue and hygiene forecasts 2010-2015

The scales of global consumption are reaching a tipping point

Key forecast growth markets for tissue and hygiene to 2015

A new era of emerging market consumption culture

Second tier emerging market hot spots

Summary of key second tier emerging markets

Forecast brand movers and shakers to 2015

What is the future for private label?

Key strategic planning to 2015

Report Definitions

Hygiene products definitions

Tissue products definitions

Samples

Retail-TH-A-TippingPointinConsumptionCulture.jpg

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