Retail tissue in Austria will continue to expand in constant value terms (2023 prices) throughout the forecast period, with higher hygiene standards expected to boost demand.
Sustainability will continue as an important factor in retail tissue, alongside a growing consumer interest in cleaner, more environmentally-friendly alternatives. Offerings containing bamboo, straw or grass will become increasingly widespread, as players focus on fast-growing, renewable resources.
Private label is set to continue to dominate retail tissue, having accounted for almost three quarters of volume sales in 2023, with major manufacturers including Hofer, dm Drogerie Markt, Spar Österreichische Warenhandels and Rewe International. With unit prices are set to continue to rise, private label will also see further gains over the coming years.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Tissue
This report originates from Passport, our Retail Tissue research and analysis database.
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