Select Country Report
Modest Growth for Retail as Consumer Confidence Picks up
Retail in Australia showed notable resilience in 2025, delivering a 5% increase in sales to AUD394,758 million, benefiting from improved consumer confidence and easing inflation. The environment is attractive for players able to adapt, as the landscape rewards operational efficiency, digital innovation, and sharp value propositions amidst ongoing cost pressures and evolving shopper expectations. Success hinges on investing in omnichannel strategies, expanding private label portfolios that combine value with health and sustainability, and embracing AI not only for personalisation but to drive productivity and regulatory compliance. Leading players are setting new benchmarks in automation and experience, while smaller operators face mounting pressure to differentiate or consolidate.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Convenience Stores
- Discounters
- Hypermarkets
- Supermarkets
- Traditional Grocery Retailers
- Apparel and Footwear Specialist Retailers
- Electronics and Appliance Specialist Retailers
- Health and Beauty Specialist Retailers
- Home and Garden Specialist Retailers
- Department Stores
- Variety Stores
- Warehouse Clubs
- Direct Selling
- Homeshopping
- Vending
If you're in the Retail industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail in Australia report includes:
- Analysis of key retail trends
- Detailed segmentation of offline and online retail sales
- Historic channel sizes (retail value sales, outlet counts, and selling space)
- Company and brand market shares (retail value sales and outlet counts)
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail in Australia?
- Which are the leading retailers in Retail in Australia?
- How are products distributed in Retail in Australia?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How significant are discounters and private label in Australia?
- To what extent are sales shifting towards digital channels?
- What is the long-term outlook for bricks-and-mortar?
- How is macroeconomic and political uncertainty affecting the retail industry?
- What types of retailers are seeing the fastest growth in digital sales?
- What is the future of retail?
Retail in Australia
Modest Growth for Retail as Consumer Confidence Picks up
Key Data Insights
Chart 1 Key Industry Trends for Retail
Modest Growth for Retail as Consumer Confidence Picks up
E-Commerce Outpaces Other Channels as Consumers Adopt Hybrid Shopping Habits
Mecca and Phantm Streamline Packaging Compliance with Ai-Powered Data
Chart 2 Value Sales 2020-2030
Chart 3 Value Sales by Category 2025
E-Commerce Enhances Digital Journeys to Drive Loyalty and Growth
Ai-Driven Automation Transforms Operations and Supply Chain Agility
Private Label Expansion Unlocks Loyalty and Margin Resilience
Chart 4 Forecast Value Sales 2020-2030
Chart 5 Forecast Value Sales by Category 2025-2030
Coles Group Outpaces Rivals as Ai and Private Label Sharpen Value Proposition
Chart 6 Analyst Insight for Retail
Mecca's New Flagship Store Aim to Set New Standards in Experiential Retail
Chart 7 Mecca’s Latest Flagship Redefines the Future of Experiential Beauty Retail
Coles and Openai Partner to Integrate Chatgpt into Workflows
Chart 8 Coles and Openai Partner to Integrate Chatgpt across Teams
Chart 9 Company Shares 2025
Chart 10 Brand Shares 2025
Informal Retail
Opening Hours for Physical Retail
Chart 11 Standard Opening Hours by Channel Type 2025
Seasonality
End of year/Christmas shopping
Back-to-school
Chart 12 Economic Context for Retail
Chart 13 Real Gdp Growth 2020-2030
Chart 14 Inflation 2020-2030
Chart 15 Consumer Context for Retail
Chart 16 Population 2020-2030
Chart 17 Population by Generation 2025
Convenience Retailers in Australia
Key Data Insights
7-Eleven Accelerates Digital Transformation to Drive Supply Chain Precision and Customer Loyalty
Chart 18 Key Industry Trends for Convenience Retailers
7-Eleven Accelerates Digital Transformation to Drive Supply Chain Precision and Customer Loyalty
Chart 19 7-Eleven Australia Partners with Relex Solutions
On the Run (Otr) Elevates Food-To-Go with Foodservice Partnerships
Chart 20 On the Run (Otr) Integrates Convenience Retail with Fast-Casual Food
Chart 21 Value Sales 2020-2030
Chart 22 Value Sales by Category 2025
Robust Growth as Retailers Expand In-Store Amenities to Capture Dwell Time
Forecourt Retailers Maintain Lead as Food-To-Go Boosts Store Visits
Ai and Automation Unlock New Value in Store Operations and Safety
Chart 23 Forecast Value Sales 2020-2030
Chart 24 Forecast Value Sales by Category 2025-2030
Chart 25 Analyst Insight for Convenience Retailers
Ampol Ltd Consolidates Leadership through Premiumisation and Strategic Acquisition
Chart 26 Company Shares 2025
Chart 27 Brand Shares 2025
Chart 28 Economic Context for Convenience Retailers
Chart 29 Real Gdp Growth 2020-2030
Chart 30 Inflation 2020-2030
Chart 31 Consumer Context for Convenience Retailers
Chart 32 Population 2020-2030
Chart 33 Population by Generation 2025
Supermarkets in Australia
Key Data Insights
Supermarkets Witness Solid Momentum While Embracing Price Reductions
Chart 34 Key Industry Trends for Supermarkets
Supermarkets Witness Solid Momentum While Embracing Price Reductions
Coles and Woolworths Expand Private Label to Win Shopper Loyalty
Chart 35 Premium Private Label Products Gain Traction as “Accessible Luxuries”
Woolworths Invests in Fulfilment Hubs to Accelerate Retail E-Commerce
Chart 36 Woolworths Opens $60 Million Adelaide Fulfilment Hub to Meet E-Commerce Demand
Chart 37 Value Sales 2020-2030
Coles and Woolworths Deploy Ai and Digital to Redefine Shopper Loyalty
Coles and Woolworths Accelerate Private Label Development for Price and Quality Gains
Chart 38 Forecast Value Sales 2020-2030
Coles Embraces Automation and Value to Challenge Woolworths' Leading Position
Chart 39 Analyst Insight for Supermarkets
Rivals Capitalise on Value and Digital Platforms to Capture Switching Shoppers
Chart 40 Company Shares 2025
Chart 41 Brand Shares 2025
Chart 42 Economic Context for Supermarkets
Chart 43 Real Gdp Growth 2020-2030
Chart 44 Inflation 2020-2030
Chart 45 Consumer Context for Supermarkets
Chart 46 Population 2020-2030
Chart 47 Population by Generation 2025
Hypermarkets in Australia
Key Data Insights
Mixed Performance for Hypermarkets Results in Sluggish Value Growth
Chart 48 Key Industry Trends for Hypermarkets
Mixed Performance for Hypermarkets Results in Sluggish Value Growth
Hypermarkets Employ Digitalisation to Redefine Retail Convenience
Chart 49 Kmart to Acquire Fulfilment Centres in Australia
Private Label Evolution Is Used to Drive Shopper Loyalty
Chart 50 Design-Led Private Label Model From Kmart’S Anko Supports Its Leadership
Chart 51 Value Sales 2020-2030
Kmart Leverages Value Strategies as Digital Tools Reshape Shopper Loyalty
Chart 52 Forecast Value Sales 2020-2030
Chart 53 Analyst Insight for Hypermarkets
Kmart Consolidates Lead as Target Integration Reshapes Competitive Dynamics
Chart 54 Company Shares 2025
Chart 55 Brand Shares 2025
Chart 56 Economic Context for Hypermarkets
Chart 57 Real Gdp Growth 2020-2030
Chart 58 Inflation 2020-2030
Chart 59 Consumer Context for Hypermarkets
Chart 60 Population 2020-2030
Chart 61 Population by Generation 2025
Discounters in Australia
Key Data Insights
Aldi Deepens Value Leadership as Rivals Reset Pricing
Chart 62 Key Industry Trends for Discounters
Aldi Deepens Value Leadership as Rivals Reset Pricing
Aldi’S Delivery Partnership with Doordash Redefines Convenience
Chart 63 Aldi Enters into Grocery Delivery Space with Doordash Tie-Up
Aldi Strengthens Private Label Focus to Defend Price Leadership
Chart 64 Aldi Returns to Its Private Label Roots in Drive for Profits
Chart 65 Value Sales 2020-2030
Aldi Leverages Curated Private Label and Automation to Reinforce Value-First Positioning
Aldi Integrates Digital Tools and Selective Convenience to Attract Younger Shoppers
Aldi Partners with Suppliers to Set New Sustainability Benchmarks in Packaging
Chart 66 Forecast Value Sales 2020-2030
Chart 67 Analyst Insight for Discounters
Aldi Sustains Its Dominant Position in the Absence of Competition
Chart 68 Company Shares 2025
Chart 69 Brand Shares 2025
Chart 70 Economic Context for Discounters
Chart 71 Real Gdp Growth 2020-2030
Chart 72 Inflation 2020-2030
Chart 73 Consumer Context for Discounters
Chart 74 Population 2020-2030
Chart 75 Population by Generation 2025
Small Local Grocers in Australia
Key Data Insights
Neighbourhood Operators Meet Diverse Demand but Face Scale Disadvantages
Neighbourhood Operators Meet Diverse Demand but Face Scale Disadvantages
Ethnic Grocers Attract Multicultural Shoppers with Speciality Assortments
Chart 76 Value Sales 2020-2030
Ethnic Grocers Harness Cultural Momentum to Capture New Shoppers
Boutique Health Food Operators Sustain Niche Growth Despite Supermarket Encroachment
Digital Adoption and Cultural Relevance Drive Future Resilience
Chart 77 Forecast Value Sales 2020-2030
Chart 78 Economic Context for Small Local Grocers
Chart 79 Real Gdp Growth 2020-2030
Chart 80 Inflation 2020-2030
Chart 81 Consumer Context for Small Local Grocers
Chart 82 Population 2020-2030
Chart 83 Population by Generation 2025
General Merchandise Stores in Australia
Key Data Insights
Variety Stores Drive Value-Led Growth as Households Resume Discretionary Spending
Chart 84 Key Industry Trends for General Merchandise Stores
Variety Stores Drive Value-Led Growth as Households Resume Discretionary Spending
Retailers Reconceptualise Physical Spaces, Delivering Positive Results
Chart 85 Myer Unveils World-Class Fragrance Concept at Liverpool Store
Chart 86 Value Sales 2020-2030
Chart 87 Value Sales by Category 2025
General Merchandise Retailers Invest in Loyalty and Experiences to Retain Middle and High-Income Shoppers
Miniso Drives Rapid Expansion as Variety Stores Become High-Frequency Destinations
Players to Diversify Revenue Streams through Retail Media and Marketplaces
Chart 88 Forecast Value Sales 2020-2030
Chart 89 Forecast Value Sales by Category 2025-2030
Myer Ltd Leverages Loyalty and Operational Reform to Defend Its Lead
Chart 90 Company Shares 2025
Chart 91 Brand Shares 2025
Chart 92 Economic Context for General Merchandise Stores
Chart 93 Real Gdp Growth 2020-2030
Chart 94 Inflation 2020-2030
Chart 95 Consumer Context for General Merchandise Stores
Chart 96 Population 2020-2030
Chart 97 Population by Generation 2025
Apparel and Footwear Specialists in Australia
Key Data Insights
Consumers Focus on Value and Durability Amid Cost-Of-Living Pressures
Chart 98 Key Industry Trends for Apparel and Footwear Specialists
Consumers Focus on Value and Durability Amid Cost-Of-Living Pressures
Nimble Pivots to Direct E-Commerce Engagement and Sees Loyalty Gains
Chart 99 Nimble Shifts to a Dtc-First Model to Deepen Customer Connection
Gap and Google Cloud Drive Ai-Led Retail Transformation
Chart 100 Gap Partners with Google Cloud to Build an Ai-Powered Retail Engine
Chart 101 Value Sales 2020-2030
Shoppers Embrace Quality-Driven Basics as Retailers Elevate Durability
Flagship Refurbishments and Digital Tools Drive Loyalty and Convenience Gains
Chart 102 Forecast Value Sales 2020-2030
Chart 103 Analyst Insight for Apparel and Footwear Specialists
Uniqlo and Glassons Outpace Legacy Players as Consolidation Gains Traction
Chart 104 Company Shares 2025
Chart 105 Brand Shares 2025
Chart 106 Economic Context for Apparel and Footwear Specialists
Chart 107 Real Gdp Growth 2020-2030
Chart 108 Inflation 2020-2030
Chart 109 Consumer Context for Apparel and Footwear Specialists
Chart 110 Population 2020-2030
Chart 111 Population by Generation 2025
Appliances and Electronics Specialists in Australia
Key Data Insights
Steady Growth for Appliances and Electronics Specialists as Tech?Innovation Revives Demand
Chart 112 Key Industry Trends for Appliances and Electronics Specialists
Steady Growth for Appliances and Electronics Specialists as Tech?Innovation Revives Demand
Ai-Enabled Devices and Computing Outpace Traditional Appliances
Omnichannel Precision and Ai Leadership Reshape Retail Experience
Chart 113 Jb Hi-Fi Harnesses Ai-Enabled Retailing
Chart 114 Value Sales 2020-2030
Ai Integration Accelerates Upgrade Cycles and Boosts Retail Value
Sustainability Drives Energy-Efficient Upgrades as Utility Costs Rise
Omnichannel Precision and Smart Showrooms Win Shopper Loyalty
Chart 115 Forecast Value Sales 2020-2030
Chart 116 Analyst Insight for Appliances and Electronics Specialists
Jb Hi-Fi Maintains Its Leadership as Omnichannel Strategy and Acquisitions Drive Gains
Apple Enjoys Fast Growth Amid Experiential Retail Upgrades and Ai-Enabled Personalisation
Chart 117 Company Shares 2025
Chart 118 Brand Shares 2025
Chart 119 Economic Context for Appliances and Electronics Specialists
Chart 120 Real Gdp Growth 2020-2030
Chart 121 Inflation 2020-2030
Chart 122 Consumer Context for Appliances and Electronics Specialists
Chart 123 Population 2020-2030
Chart 124 Population by Generation 2025
Home Products Specialists in Australia
Key Data Insights
Bunnings Leverages Ai and Fulfilment Upgrades to Drive Value Growth
Chart 125 Key Industry Trends for Home Products Specialists
Bunnings Leverages Ai and Fulfilment Upgrades to Drive Value Growth
Chart 126 Bunnings Deploys Ai-Driven Workforce and Customer Innovation with Chatbots
Home Improvement Stores Outperform as Big-Ticket Spending Lags
Bunnings and Uber Partnership Transforms Delivery Expectations for Shoppers
Chart 127 Bunnings and Uber Same-Day Delivery Expansion
Chart 128 Value Sales 2020-2030
Chart 129 Value Sales by Category 2025
Modular Living and Shift to Renting to Spearhead a Shift in Product Strategy
Hands-On Service and Project Support Strengthen In-Store Appeal
Fulfilment Innovation and Omnichannel Integration Accelerate Customer Loyalty
Chart 130 Forecast Value Sales 2020-2030
Chart 131 Forecast Value Sales by Category 2025-2030
Chart 132 Analyst Insight for Home Products Specialists
Bunnings Expands Delivery and Rewards to Lift Dominance
Niche Player Eva Rapidly Expands with a Focus on "Generation Rent"
Woolworths Acquires Controlling Stake in Petstock
Chart 133 Company Shares 2025
Chart 134 Brand Shares 2025
Chart 135 Economic Context for Home Products Specialists
Chart 136 Real Gdp Growth 2020-2030
Chart 137 Inflation 2020-2030
Chart 138 Consumer Context for Home Products Specialists
Chart 139 Population 2020-2030
Chart 140 Population by Generation 2025
Health and Beauty Specialists in Australia
Key Data Insights
Strong Performance Delivered by Health and Beauty Specialists
Chart 141 Key Industry Trends for Health and Beauty Specialists
Strong Performance Delivered by Health and Beauty Specialists
Rise of E-Commerce as Retailers Seek to Deepen Digital Engagement
Chart 142 Online Beauty Retailer Adore Beauty Opens 'First of Many' Physical Stores
Mecca’S Flagship and Adore Beauty’S Store Launch Set New Benchmarks for Hybrid Retail
Chart 143 Mecca’S Latest Flagship Redefines the Future of Experiential Beauty Retail
Chart 144 Value Sales 2020-2030
Chart 145 Value Sales by Category 2025
Major Players Expand Premium Ranges to Boost Beauty Spend
Mecca and Adore Beauty Drive Digital-Led Experiential Retail Transformation
Chart 146 Forecast Value Sales 2020-2030
Chart 147 Forecast Value Sales by Category 2025-2030
Chemist Warehouse and Sigma Merge to Strengthen Value Leadership
Chart 148 Analyst Insight for Health and Beauty Specialists
Chart 149 Company Shares 2025
Chart 150 Brand Shares 2025
Chart 151 Economic Context for Health and Beauty Specialists
Chart 152 Real Gdp Growth 2020-2030
Chart 153 Inflation 2020-2030
Chart 154 Consumer Context for Health and Beauty Specialists
Chart 155 Population 2020-2030
Chart 156 Population by Generation 2025
Vending in Australia
Key Data Insights
Coca-Cola’S Ai-Powered Cooler Redefines Convenience and Drives Engagement
Coca-Cola’S Ai-Powered Cooler Redefines Convenience and Drives Engagement
Chart 157 Value Sales 2020-2030
Chart 158 Value Sales by Category 2025
Cashless Innovation and Health-Related Products Lift Workplace Vending Sales
Smart Vending Investment Unlocks Data-Driven Personalisation and New Revenue Streams
Chart 159 Forecast Value Sales 2020-2030
Chart 160 Forecast Value Sales by Category 2025-2030
Coca-Cola Amatil Ltd Maintains Its Lead in Vending
Chart 161 Company Shares 2025
Chart 162 Brand Shares 2025
Chart 163 Economic Context for Vending
Chart 164 Real Gdp Growth 2020-2030
Chart 165 Inflation 2020-2030
Chart 166 Consumer Context for Vending
Chart 167 Population 2020-2030
Chart 168 Population by Generation 2025
Direct Selling in Australia
Key Data Insights
Thermomix Drives Sales Recovery with Digital-First Approach
Chart 169 Key Industry Trends for Direct Selling
Thermomix Drives Sales Recovery with Digital-First Approach
Chart 170 Thermomix Blends Digital Innovation with Direct Selling to Stir up Growth
High-Engagement Brands and Product Diversity Lift Sales beyond Legacy Declines
Chart 171 Value Sales 2020-2030
Chart 172 Value Sales by Category 2025
Hybrid Consultants Drive Growth by Blending Digital with Personal Selling
Wellness Brands Win Loyalty as Health and Sustainability Reshape Demand
Ethical Standards and Digital Compliance Underpin Trust and Resilience
Chart 173 Forecast Value Sales 2020-2030
Chart 174 Forecast Value Sales by Category 2025-2030
Pro-Ma Systems Leverages Local Strategy to Outpace Global Incumbents
Chart 175 Analyst Insight for Direct Selling
Vorwerk & Co Kg Strengthens Position as Tupperware Exit Reshapes Competitive Dynamics
Chart 176 Company Shares 2025
Chart 177 Brand Shares 2025
Chart 178 Economic Context for Direct Selling
Chart 179 Real Gdp Growth 2020-2030
Chart 180 Inflation 2020-2030
Chart 181 Consumer Context for Direct Selling
Chart 182 Population 2020-2030
Chart 183 Population by Generation 2025
Retail E-Commerce in Australia
Key Data Insights
Woolworths Drives Rapid Fulfilment to Outpace Offline Rivals
Chart 184 Key Industry Trends for Retail E-Commerce
Woolworths Drives Rapid Fulfilment to Outpace Offline Rivals
Chart 185 Woolworths Opens $60 Million Adelaide Fulfilment Hub to Meet Online Demand
Amazon Attracts Value-Seeking Shoppers as Marketplace Sales Surge
Adore Beauty Blends Online Expertise with Physical Store Experience
Chart 186 Adore Beauty’S Shifts From Online Pure-Play Status with Flagship Store
Chart 187 Value Sales 2020-2030
Chart 188 Value Sales by Category 2025
Temu and Shein Drive Value Expectations as Discount-Led Competition Escalates
Retailers Invest in Ai and Fulfilment to Match Rising Convenience Demands
Chart 189 Forecast Value Sales 2020-2030
Chart 190 Forecast Value Sales by Category 2025-2030
Chart 191 Analyst Insight for Retail E-Commerce
Woolworths Strengthens Leadership with Digital Platform as Catch Group Exits
Chart 192 Company Shares 2025
Chart 193 Brand Shares 2025
Chart 194 Economic Context for Retail E-Commerce
Chart 195 Real Gdp Growth 2020-2030
Chart 196 Inflation 2020-2030
Chart 197 Consumer Context for Retail E-Commerce
Chart 198 Population 2020-2030
Chart 199 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Retail
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- Convenience Stores
- Forecourt Retailers
- Supermarkets
- Hypermarkets
- Discounters
- Warehouse Clubs
- Food/Drink/Tobacco Specialists
- Small Local Grocers
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- Department Stores
- Variety Stores
- Apparel and Footwear Specialists
- Appliances and Electronics Specialists
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- Home Improvement and Gardening Stores
- Homewares and Home Furnishing Stores
- Pet Shops and Superstores
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- Beauty Specialists
- Pharmacies
- Optical Goods Stores
- Health and Personal Care Stores
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- Bags and Luggage Specialists
- Jewellery and Watch Specialists
- Sports Goods Stores
- Traditional Toys and Games Stores
- Other Non-Grocery Retailers
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- Fashion Vending
- Health and Beauty Vending
- Appliances and Electronics Vending
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- Alcoholic Drinks Vending
- Hot Drinks Vending
- Soft Drinks Vending
- Tobacco Products Vending
- Foods Vending
- Home Products Vending
- Other Products Vending
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- Apparel and Footwear Direct Selling
- Personal Accessories Direct Selling
- Eyewear Direct Selling
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- Beauty and Personal Care Direct Selling
- Consumer Health Direct Selling
- Tissue and Hygiene Direct Selling
- Appliances and Electronics Direct Selling
- Drinks and Tobacco Direct Selling
- Foods Direct Selling
- Home Products Direct Selling
- Other Products Direct Selling
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- Apparel and Footwear E-Commerce
- Personal Accessories E-Commerce
- Eyewear E-Commerce
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- Beauty and Personal Care E-Commerce
- Consumer Health E-Commerce
- Tissue and Hygiene E-Commerce
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- Consumer Appliances E-Commerce
- Consumer Electronics E-Commerce
- Toys and Games E-Commerce
- Drinks and Tobacco E-Commerce
- Foods E-Commerce
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- Home Care E-Commerce
- Home and Garden E-Commerce
- Pet Care E-Commerce
- Other Products E-Commerce
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- First-Party (1P) Marketplace E-Commerce
- Third-Party (3P) Marketplace E-Commerce
- Grocery E-Commerce
- General Merchandiser E-Commerce
- Apparel and Footwear Specialist E-Commerce
- Appliances and Electronics Specialist E-Commerce
- Home Products Specialist E-Commerce
- Health and Beauty Specialist E-Commerce
- Leisure and Personal Goods Specialist E-Commerce
- Other E-Commerce Retailers
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Retail
Retail is the sale of new and used goods to consumers from a business for personal or household consumption from retail outlets, kiosks, market stalls, vending, direct selling and e-commerce. Retail is the aggregation of Retail Offline and Retail E-Commerce. Excludes specialist retailers of motor vehicles, motorcycles, vehicle parts. Also excludes fuel sales, foodservice sales, rental transactions, wholesale sales (e.g. Cash and Carry), and sales through cannabis dispensaries in markets where cannabis is sold legally. Sales value excluding or including VAT/Sales Tax. Retail also excludes the informal retail sector. Informal retailing is retail trade which is not declared to the tax authorities. Informal retailing encompasses (a) sales generated by unregistered and unlicensed retailers, i.e. retailers operating illegally, and (b) any proportion of sales generated by a registered and licensed retailer that is not declared to the tax authorities. Unregistered and unlicensed retailers operate predominantly (although not exclusively) as street hawkers or operate open market stalls, as these channels are harder for the authorities to monitor than permanent outlets. Activities in the illegal market, which is usually understood to refer to trade in illegal, counterfeit or stolen merchandise, are included within our definition of informal retailing. Activities in the “grey market”, which is usually understood to refer to trade in legal merchandise that is sold through unauthorized channels – for example cigarettes bought legally in another country, legally imported, but sold at lower prices than in authorized channels – will be included as informal retailing if no tax is paid on sale by the retailer. However if the retailer pays tax – for example on cigarettes bought legally in another country but sold at a lower price than standard – the sale is included within formal retail.
See all of our definitions
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