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Country Report

Georgia Flag Retailing in Georgia

| Pages: 51

Price: US$2,100

About this Report

EXECUTIVE SUMMARY

Slowdown in retailing growth in Georgia

The development of the retail market in Georgia slowed down in 2015 compared to 2014 due to both internal and external factors. The Georgian economy suffered significantly from dramatic fluctuations in the local currency, which negatively affected the economic environment in the country and consumer expenditure. The poor economy in the surrounding region was another negative factor in the development of retailing in Georgia.

Grocery chains adapt to economic downturn

The key trends in 2015 were modern grocery retailers positioning themselves as economy and chained stores consolidating gradually. In order to keep customers loyal and attract new clients, market leaders launched significant discounting campaigns by using discounts from distributor companies and decreasing retail mark-ups.

Consumers and companies adjust to government regulations for pharmaceutical retailers

Chemists/pharmacies was one of the fastest-growing distribution channels in 2015. It dominates the retail market due to its extensive penetration. After the new government introduced stricter supervision of OTC products, this meant that many of them were switched to Rx products. A large number of OTC medicines therefore became available only with a doctor’s prescription, hitting pharmaceuticals sales. Nevertheless, with many consumers simply switching to similar products that did not require a prescription, growth in 2015 was ahead of the review period CAGR.

The trend continues of modern retail chains replacing traditional grocers

In 2015, the number of modern retail chain outlets continued to increase while traditional grocers faced a decreasing trend, which is expected to continue in the forecast period with a decline in the number of outlets and value sales. The trend was more evident in Tbilisi than in the regions. Convenience stores registered dynamic growth, often at the expense of traditional grocers. Chain grocery retailers offer broader ranges, higher quality products and multiple payment options of both cash and credit, whereas more traditional grocery retailers rarely accept bank cards and are cash-based. With the increase of retail banking, flexible payment options are also becoming an important part of retail business. Potential for regional penetration is high as the average income per capita is increasing.

Tense regional situation will affect future development of retailing

Since the CIS countries are significant trade partners of Georgia, they strongly affect the country’s economy. The currency fluctuations and other damaging trends taking place in the CIS had a detrimental effect on the exports of Georgia, which resulted in negative trade balance. This resulted in significant currency devaluation. In the forecast period, these trends are expected to continue to affect trade in Georgia.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retailing industry in Georgia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retailing industry in Georgia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Georgia for free:

The Retailing in Georgia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic number of stores, selling space and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • How big is the grocery/non-grocery/non-store channel in Georgia?
  • Who are the leading retailers in Georgia?
  • How is retailing performing in Georgia?
  • What is the retailing environment like in Georgia?
  • Which channels are winning or losing in the fight for consumers’ money?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Table of Contents

Retailing in Georgia - Industry Overview

EXECUTIVE SUMMARY

Slowdown in retailing growth in Georgia

Grocery chains adapt to economic downturn

Consumers and companies adjust to government regulations for pharmaceutical retailers

The trend continues of modern retail chains replacing traditional grocers

Tense regional situation will affect future development of retailing

KEY TRENDS AND DEVELOPMENTS

Economic growth forecast downgraded for 2015

Switch from traditional to modern grocery retailers

Slower economic performance leads to internet retailing growth

OPERATING ENVIRONMENT

Informal retailing

Opening hours

  • Summary 1 Standard Opening Hours by Channel Type 2015

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

  • Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2010-2015
  • Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2010-2015
  • Table 3 Sales in Store-Based Retailing by Channel: Value 2010-2015
  • Table 4 Store-Based Retailing Outlets by Channel: Units 2010-2015
  • Table 5 Sales in Store-Based Retailing by Channel: % Value Growth 2010-2015
  • Table 6 Store-Based Retailing Outlets by Channel: % Unit Growth 2010-2015
  • Table 7 Retailing GBO Company Shares: % Value 2011-2015
  • Table 8 Retailing GBN Brand Shares: % Value 2012-2015
  • Table 9 Store-based Retailing GBO Company Shares: % Value 2011-2015
  • Table 10 Store-based Retailing GBN Brand Shares: % Value 2012-2015
  • Table 11 Store-based Retailing LBN Brand Shares: Outlets 2012-2015
  • Table 12 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
  • Table 13 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
  • Table 14 Forecast Sales in Store-Based Retailing by Channel: Value 2015-2020
  • Table 15 Forecast Store-Based Retailing Outlets by Channel: Units 2015-2020
  • Table 16 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2015-2020
  • Table 17 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2015-2020

DEFINITIONS

Store-based retailing

Non-store retailing

SOURCES

  • Summary 2 Research Sources

Retailing in Georgia - Company Profiles

Deals.ge LLC in Retailing (Georgia)

STRATEGIC DIRECTION

COMPANY BACKGROUND

DIGITAL STRATEGY

  • Summary 3 Deals.ge, LLC: Share of Sales Generated by Internet Retailing 2013-2015

COMPETITIVE POSITIONING

  • Summary 4 Deals.ge, LLC: Competitive Position 2015

MAF Hypermarkets Georgia Ltd in Retailing (Georgia)

STRATEGIC DIRECTION

COMPANY BACKGROUND

DIGITAL STRATEGY

  • Summary 5 MAF Hypermarkets Georgia LLC: Share of Sales Generated by Internet Retailing 2013-2015

COMPETITIVE POSITIONING

  • Summary 6 MAF Hypermarkets Georgia, LLC: Competitive Position 2015

Grocery Retailers in Georgia - Category Analysis

HEADLINES

TRENDS

TRADITIONAL VS MODERN

COMPETITIVE LANDSCAPE

PROSPECTS

CHANNEL FORMATS

  • Chart 1 Modern Grocery Retailers: Carrefour, Hypermarket in Tbilisi
  • Chart 2 Modern Grocery Retailers: Carrefour (interior), Hypermarket in Tbilisi
  • Chart 3 Traditional Grocery Retailers: Independent Small Grocer in Tbilisi
  • Chart 4 Traditional Grocery Retailers: Independent Small Grocer (interior) in Tbilisi

CHANNEL DATA

  • Table 18 Grocery Retailers: Value Sales, Outlets and Selling Space 2010-2015
  • Table 19 Sales in Grocery Retailers by Channel: Value 2010-2015
  • Table 20 Grocery Retailers Outlets by Channel: Units 2010-2015
  • Table 21 Sales in Grocery Retailers by Channel: % Value Growth 2010-2015
  • Table 22 Grocery Retailers Outlets by Channel: % Unit Growth 2010-2015
  • Table 23 Grocery Retailers GBO Company Shares: % Value 2011-2015
  • Table 24 Grocery Retailers GBN Brand Shares: % Value 2012-2015
  • Table 25 Grocery Retailers LBN Brand Shares: Outlets 2012-2015
  • Table 26 Grocery Retailers LBN Brand Shares: Selling Space 2012-2015
  • Table 27 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2015-2020
  • Table 28 Forecast Sales in Grocery Retailers by Channel: Value 2015-2020
  • Table 29 Forecast Grocery Retailers Outlets by Channel: Units 2015-2020
  • Table 30 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2015-2020
  • Table 31 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020

Non-Grocery Specialists in Georgia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CHANNEL FORMATS

  • Chart 5 Non-grocery Specialists: JB Martin, Apparel and Footwear Specialist Retailer in Tbilisi
  • Chart 6 Non-grocery Specialists: Jeans, Apparel and Footwear Specialist Retailer in Tbilisi
  • Chart 7 Non-grocery Specialists: Romantic, Apparel and Footwear Specialist Retailer in Tbilisi
  • Chart 8 Non-grocery Specialists: Uno Shoes, Apparel and Footwear Specialist Retailer in Tbilisi
  • Chart 9 Non-grocery Specialists: Megatechnica, Electronics and Appliance Specialist Retailer in Tbilisi
  • Chart 10 Non-grocery Specialists: Megatechnica (interior), Electronics and Appliance Specialist Retailer in Tbilisi
  • Chart 11 Non-grocery Specialists: Voulez-Vous, Beauty Specialist Retailer in Tbilisi

CHANNEL DATA

  • Table 32 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2010-2015
  • Table 33 Sales in Non-Grocery Specialists by Channel: Value 2010-2015
  • Table 34 Non-Grocery Specialists Outlets by Channel: Units 2010-2015
  • Table 35 Sales in Non-Grocery Specialists by Channel: % Value Growth 2010-2015
  • Table 36 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2010-2015
  • Table 37 Non-Grocery Specialists GBO Company Shares: % Value 2011-2015
  • Table 38 Non-Grocery Specialists GBN Brand Shares: % Value 2012-2015
  • Table 39 Non-Grocery Specialists LBN Brand Shares: Outlets 2012-2015
  • Table 40 Non-Grocery Specialists LBN Brand Shares: Selling Space 2012-2015
  • Table 41 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2015-2020
  • Table 42 Forecast Sales in Non-Grocery Specialists by Channel: Value 2015-2020
  • Table 43 Forecast Non-Grocery Specialists Outlets by Channel: Units 2015-2020
  • Table 44 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
  • Table 45 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020

Non-Store Retailing in Georgia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CHANNEL DATA

  • Table 46 Sales in Non-Store Retailing by Channel: Value 2010-2015
  • Table 47 Sales in Non-Store Retailing by Channel: % Value Growth 2010-2015
  • Table 48 Non-Store Retailing GBO Company Shares: % Value 2011-2015
  • Table 49 Non-Store Retailing GBN Brand Shares: % Value 2012-2015
  • Table 50 Forecast Sales in Non-Store Retailing by Channel: Value 2015-2020
  • Table 51 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020

Segmentation

This market research report includes the following:

  • Retailing
    • Store-based Retailing
      • Grocery Retailers
        • Modern Grocery Retailers
          • Convenience Stores
          • Discounters
          • Forecourt Retailers
            • Chained Forecourts
            • Independent Forecourts
          • Hypermarkets
          • Supermarkets
        • Traditional Grocery Retailers
          • Food/Drink/Tobacco Specialists
          • Independent Small Grocers
          • Other Grocery Retailers
      • Non-Grocery Specialists
        • Apparel and Footwear Specialist Retailers
        • Electronics and Appliance Specialist Retailers
        • Health and Beauty Specialist Retailers
          • Beauty Specialist Retailers
          • Chemists/Pharmacies
          • Optical Goods Stores
          • Drugstores/Parapharmacies
          • Other Healthcare Specialist Retailers
        • Home and Garden Specialist Retailers
          • Home Improvement and Gardening Stores
          • Homewares and Home Furnishing Stores
        • Leisure and Personal Goods Specialist Retailers
          • Bags and Luggage Specialist Retailers
          • Jewellery and Watch Specialist Retailers
          • Media Products Stores
          • Pet Shops and Superstores
          • Sports Goods Stores
          • Stationers/Office Supply Stores
          • Traditional Toys and Games Stores
          • Other Leisure and Personal Goods Specialist Retailers
        • Other Non-Grocery Specialists
      • Mixed Retailers
        • Department Stores
        • Mass Merchandisers
        • Variety Stores
        • Warehouse Clubs
      • Luxury Retailing
        • Luxury Apparel and Footwear Retailers
        • Luxury Bags and Luggage Specialist Retailers
        • Luxury Department Stores
        • Luxury Jewellery and Watch Retailers
    • Non-Store Retailing
      • Direct Selling
        • Apparel and Footwear Direct Selling
        • Beauty and Personal Care Direct Selling
        • Consumer Electronics Direct Selling
        • Consumer Healthcare Direct Selling
        • Consumer Appliances Direct Selling
        • Food and Drink Direct Selling
        • Home Care Direct Selling
        • Home Improvement and Gardening Direct Selling
        • Housewares and Home Furnishings Direct Selling
        • Media Products Direct Selling
        • Personal Accessories and Eyewear Direct Selling
        • Pet Care Direct Selling
        • Traditional Toys and Games Direct Selling
        • Video Games Hardware Direct Selling
        • Other Direct Selling
      • Homeshopping
        • Apparel and Footwear through Homeshopping
        • Beauty and Personal Care Homeshopping
        • Consumer Appliances Homeshopping
        • Consumer Electronics Homeshopping
        • Consumer Healthcare Homeshopping
        • Food and Drink Homeshopping
        • Home Care Homeshopping
        • Home Improvement and Gardening Homeshopping
        • Housewares and Home Furnishings Homeshopping
        • Media Products Homeshopping
        • Personal Accessories and Eyewear through Homeshopping
        • Pet Care Homeshopping
        • Traditional Toys and Games Homeshopping
        • Video Games Hardware Homeshopping
        • Other Homeshopping
      • Internet Retailing
        • Apparel and Footwear through Internet Retailing
        • Beauty and Personal Care Internet Retailing
        • Consumer Appliances Internet Retailing
        • Consumer Electronics Internet Retailing
        • Consumer Health Internet Retailing
        • Food and Drink Internet Retailing
        • Home Care Internet Retailing
        • Home Improvement and Gardening Internet Retailing
        • Homewares and Home Furnishings Internet Retailing
        • Media Products Internet Retailing
        • Personal Accessories and Eyewear through Internet Retailing
        • Pet Care Internet Retailing
        • Traditional Toys and Games Internet Retailing
        • Video Games Hardware Internet Retailing
        • Other Internet Retailing
      • Vending
        • Packaged Drinks Vending
        • Packaged Foods Vending
        • Personal Hygiene Products Vending
        • Tobacco Products Vending
        • Hot Drinks Vending
        • Traditional Toys and Games Vending
        • Other Products Vending
      • Internet Pure Play Retailers
      • Mobile Internet Retailing

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Employment
  • Grocery vs Non-grocery
  • Mobile Internet Retailing
  • Taxation

Market size details:

  • Retail value retail selling price excl sales tax % growth
  • Retail value retail selling price excl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price excl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY
  • Sites/outlets
  • Sites/outlets % growth
  • Sites/outlets per capita
  • Selling space
  • Selling space % growth
  • Selling space per capita
  • Retail value retail selling price incl sales tax % growth
  • Retail value retail selling price incl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY

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