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Country Report

Georgia Flag Retailing in Georgia

| Pages: 52

Price: US$2,100

About this Report

EXECUTIVE SUMMARY

Georgia – an undersaturated market

According to the Global Retail Development Index in 2014, Georgia is “an undersaturated small gem for retailing.” Georgia moves up one rank in 2014 to seventh, and is a promising retail market, according to the report. With US$7,177 GDP/capita (PPP) and a stable current annual growth rate of 5%, the consumer market is on the rise. A median household spends 50% of its income on foodstuffs while pharmaceutical expenditure accounts for 50% of all healthcare costs. This positions food and pharmaceuticals as demand-inelastic products that are comparatively stable despite the economic and political instability. Traditional store-based grocery retailers still account for the majority of the grocery market. This creates a huge opportunity for chain store expansion. Few store-based chain grocery retailers are represented in the region.

EU opens borders for Georgian exports

In June 2014, Georgia signed the association agreement with the EU. This contains guidelines for Georgia on how to start adjusting to euro standards. The implementation period of the agreement is eight years. From September 2014, Georgian exporters no longer have to pay charges when exporting products to the EU. This is expected to cause exports to increase significantly. Exports to Russia, particularly of wine and mineral water, increased in 2013 and 2014. Wine exports increased by 100% in 2013 compared to 2012 in current value terms.

Government regulations on pharmaceutical retailers tighten

Pharmacies was among the fastest growing distribution channels in 2014. The pharmacies channel dominates the retail market due to its extensive penetration. However, it is uncertain how the regulations that came into effect in September 2014 will affect sales. An extensive list of medicines became available only with a doctor’s prescription.

Modern retail chains on the rise, replacing traditional grocers

In 2014 the number of modern retail chains’ outlets increased, while traditional grocers faced a decreasing trend. Traditional grocers are expected to decrease in terms of number of outlets and value sales over the forecast period. The trend was evident in Tbilisi more so than in the regions. According to the Global Retail Development Index, 80% of store-based chain grocery retail is concentrated in Tbilisi – the capital. Convenience stores registered dynamic growth, often at the expense of traditional grocers. Chain grocery retailers offer broader ranges, higher quality products and multiple payment options – both cash and credit, whereas more traditional grocery retailers rarely accept bank cards and are cash based. With retail banking on the rise, flexible payment options are also an important part of retail business. Potential for regional penetration is high as the average income per capita is on the rise.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retailing industry in Georgia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retailing industry in Georgia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Georgia for free:

The Retailing in Georgia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic number of stores, selling space and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • How big is the grocery/non-grocery/non-store channel in Georgia?
  • Who are the leading retailers in Georgia?
  • How is retailing performing in Georgia?
  • What is the retailing environment like in Georgia?
  • Which channels are winning or losing in the fight for consumers’ money?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Table of Contents

Retailing in Georgia - Industry Overview

EXECUTIVE SUMMARY

Georgia – an undersaturated market

EU opens borders for Georgian exports

Government regulations on pharmaceutical retailers tighten

Modern retail chains on the rise, replacing traditional grocers

KEY TRENDS AND DEVELOPMENTS

Economic outlook

Outlook

Government regulations tighten on migration, land and pharmaceuticals

Modern chain grocery retailers grow; parapharmacies most dynamic non-grocery retailer

MARKET INDICATORS

  • Table 1 Employment in Retailing 2009-2014

MARKET DATA

  • Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2009-2014
  • Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2009-2014
  • Table 4 Sales in Store-Based Retailing by Channel: Value 2009-2014
  • Table 5 Store-Based Retailing Outlets by Channel: Units 2009-2014
  • Table 6 Sales in Store-Based Retailing by Channel: % Value Growth 2009-2014
  • Table 7 Store-Based Retailing Outlets by Channel: % Unit Growth 2009-2014
  • Table 8 Sales in Retailing by Grocery vs Non-Grocery: 2009-2014
  • Table 9 Retailing Company Shares: % Value 2010-2014
  • Table 10 Retailing Brand Shares: % Value 2011-2014
  • Table 11 Store-based Retailing Company Shares: % Value 2010-2014
  • Table 12 Store-based Retailing Brand Shares: % Value 2011-2014
  • Table 13 Store-based Retailing Brand Shares: Outlets 2011-2014
  • Table 14 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2014-2019
  • Table 15 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2014-2019
  • Table 16 Forecast Sales in Store-Based Retailing by Channel: Value 2014-2019
  • Table 17 Forecast Store-Based Retailing Outlets by Channel: Units 2014-2019
  • Table 18 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2014-2019
  • Table 19 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2014-2019

SOURCES

  • Summary 1 Research Sources

Retailing in Georgia - Company Profiles

Aversi-Pharma Co Ltd in Retailing (Georgia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Aversi-Pharma Co Ltd: Key Facts
  • Summary 3 Aversi-Pharma Co Ltd: Operational Indicators 2011-2013

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

  • Summary 4 Aversi-Pharma Co Ltd: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 5 Aversi-Pharma Co Ltd: Competitive Position 2014

Elit Electronics JSC in Retailing (Georgia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Elit Electronics JSC: Key Facts
  • Summary 7 Elit Electronics JSC: Operational Indicators 2012-2014

INTERNET STRATEGY

COMPANY BACKGROUND

COMPETITIVE POSITIONING

  • Summary 8 Elit Electronics: Competitive Position 2014

Foodmart Ltd in Retailing (Georgia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Foodmart (Spar International): Key Facts
  • Summary 10 Foodmart (Spar International): Operational Indicators 2014

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

COMPETITIVE POSITIONING

  • Summary 11 Foodmart (Spar International)

Nikora JSC in Retailing (Georgia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 12 Nikora JSC: Key Facts
  • Summary 13 Nikora JSC: Operational Indicators 2012-2014

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

  • Summary 14 Nikora JSC: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 15 Nikora JSC: Competitive Position 2014

PSP Group in Retailing (Georgia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 16 PSP Group: Key Facts
  • Summary 17 PSP Group: Operational Indicators 2012-2014

INTERNET STRATEGY

COMPANY BACKGROUND

COMPETITIVE POSITIONING

  • Summary 18 PSP Group: Competitive Position 2014

Grocery Retailers in Georgia - Category Analysis

HEADLINES

TRENDS

TRADITIONAL VS MODERN

COMPETITIVE LANDSCAPE

PROSPECTS

CHANNEL FORMATS

  • Chart 1 Modern Grocery Retailers: Carrefour, Hypermarket in Tbilisi
  • Chart 2 Modern Grocery Retailers: Carrefour (interior), Hypermarket in Tbilisi
  • Chart 3 Traditional Grocery Retailers: Independent Small Grocery in Tbilisi
  • Chart 4 Traditional Grocery Retailers: Independent Small Grocery (interior) in Tbilisi

CHANNEL DATA

  • Table 20 Grocery Retailers: Value Sales, Outlets and Selling Space 2009-2014
  • Table 21 Sales in Grocery Retailers by Channel: Value 2009-2014
  • Table 22 Grocery Retailers Outlets by Channel: Units 2009-2014
  • Table 23 Sales in Grocery Retailers by Channel: % Value Growth 2009-2014
  • Table 24 Grocery Retailers Outlets by Channel: % Unit Growth 2009-2014
  • Table 25 Grocery Retailers Company Shares: % Value 2010-2014
  • Table 26 Grocery Retailers Brand Shares: % Value 2011-2014
  • Table 27 Grocery Retailers Brand Shares: Outlets 2011-2014
  • Table 28 Grocery Retailers Brand Shares: Selling Space 2011-2014
  • Table 29 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2014-2019
  • Table 30 Forecast Sales in Grocery Retailers by Channel: Value 2014-2019
  • Table 31 Forecast Grocery Retailers Outlets by Channel: Units 2014-2019
  • Table 32 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2014-2019
  • Table 33 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2014-2019

Non-Grocery Specialists in Georgia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CHANNEL FORMATS

  • Chart 5 Non-Grocery Specialists: JB Martin, Apparel and Footwear Specialist Retailer in Tbilisi
  • Chart 6 Non-Grocery Specialists: Jeans, Apparel and Footwear Specialist Retailer in Tbilisi
  • Chart 7 Non-Grocery Specialists: Romantic, Apparel and Footwear Specialist Retailer in Tbilisi
  • Chart 8 Non-Grocery Specialists: Uno Shoes, Apparel and Footwear Specialist Retailer in Tbilisi
  • Chart 9 Non-Grocery Specialists: Megatechnica, Electronics and Appliance Specialist Retailer in Tbilisi
  • Chart 10 Non-Grocery Specialists: Megatechnica (interior), Electronics and Appliance Specialist Retailer in Tbilisi
  • Chart 11 Non-Grocery Specialists: Voulez-Vous, Beauty Specialist Retailer in Tbilisi

CHANNEL DATA

  • Table 34 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2009-2014
  • Table 35 Sales in Non-Grocery Specialists by Channel: Value 2009-2014
  • Table 36 Non-Grocery Specialists Outlets by Channel: Units 2009-2014
  • Table 37 Sales in Non-Grocery Specialists by Channel: % Value Growth 2009-2014
  • Table 38 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2009-2014
  • Table 39 Non-Grocery Specialists Company Shares: % Value 2010-2014
  • Table 40 Non-Grocery Specialists Brand Shares: % Value 2011-2014
  • Table 41 Non-Grocery Specialists Brand Shares: Outlets 2011-2014
  • Table 42 Non-Grocery Specialists Brand Shares: Selling Space 2011-2014
  • Table 43 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2014-2019
  • Table 44 Forecast Sales in Non-Grocery Specialists by Channel: Value 2014-2019
  • Table 45 Forecast Non-Grocery Specialists Outlets by Channel: Units 2014-2019
  • Table 46 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2014-2019
  • Table 47 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2014-2019

Non-Store Retailing in Georgia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CHANNEL DATA

  • Table 48 Sales in Non-Store Retailing by Channel: Value 2009-2014
  • Table 49 Sales in Non-Store Retailing by Channel: % Value Growth 2009-2014
  • Table 50 Non-Store Retailing Company Shares: % Value 2010-2014
  • Table 51 Non-Store Retailing Brand Shares: % Value 2011-2014
  • Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2014-2019
  • Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2014-2019

Segmentation

This market research report includes the following:

  • Retailing
    • Store-based Retailing
      • Grocery Retailers
        • Modern Grocery Retailers
          • Convenience Stores
          • Discounters
          • Forecourt Retailers
            • Chained Forecourts
            • Independent Forecourts
          • Hypermarkets
          • Supermarkets
        • Traditional Grocery Retailers
          • Food/Drink/Tobacco Specialists
          • Independent Small Grocers
          • Other Grocery Retailers
      • Non-Grocery Specialists
        • Apparel and Footwear Specialist Retailers
        • Electronics and Appliance Specialist Retailers
        • Health and Beauty Specialist Retailers
          • Beauty Specialist Retailers
          • Chemists/Pharmacies
          • Optical Goods Stores
          • Drugstores/Parapharmacies
          • Other Healthcare Specialist Retailers
        • Home and Garden Specialist Retailers
          • Home Improvement and Gardening Stores
          • Homewares and Home Furnishing Stores
        • Leisure and Personal Goods Specialist Retailers
          • Bags and Luggage Specialist Retailers
          • Jewellery and Watch Specialist Retailers
          • Media Products Stores
          • Pet Shops and Superstores
          • Sports Goods Stores
          • Stationers/Office Supply Stores
          • Traditional Toys and Games Stores
          • Other Leisure and Personal Goods Specialist Retailers
        • Other Non-Grocery Specialists
      • Mixed Retailers
        • Department Stores
        • Mass Merchandisers
        • Variety Stores
        • Warehouse Clubs
      • Luxury Retailing
        • Luxury Department Stores
        • Luxury Apparel and Footwear Specialist Retailers
        • Luxury Jewellery and Watch Specialist Retailers
        • Luxury Bags and Luggage Specialist Retailers
    • Non-Store Retailing
      • Direct Selling
        • Apparel and Footwear Direct Selling
        • Beauty and Personal Care Direct Selling
        • Consumer Electronics Direct Selling
        • Consumer Healthcare Direct Selling
        • Consumer Appliances Direct Selling
        • Food and Drink Direct Selling
        • Home Care Direct Selling
        • Home Improvement and Gardening Direct Selling
        • Housewares and Home Furnishings Direct Selling
        • Media Products Direct Selling
        • Personal Accessories and Eyewear Direct Selling
        • Pet Care Direct Selling
        • Traditional Toys and Games Direct Selling
        • Video Games Hardware Direct Selling
        • Other Direct Selling
      • Homeshopping
        • Apparel and Footwear through Homeshopping
        • Beauty and Personal Care Homeshopping
        • Consumer Appliances Homeshopping
        • Consumer Electronics Homeshopping
        • Consumer Healthcare Homeshopping
        • Food and Drink Homeshopping
        • Home Care Homeshopping
        • Home Improvement and Gardening Homeshopping
        • Housewares and Home Furnishings Homeshopping
        • Media Products Homeshopping
        • Personal Accessories and Eyewear through Homeshopping
        • Pet Care Homeshopping
        • Traditional Toys and Games Homeshopping
        • Video Games Hardware Homeshopping
        • Other Homeshopping
      • Internet Retailing
        • Apparel and Footwear through Internet Retailing
        • Beauty and Personal Care Internet Retailing
        • Consumer Appliances Internet Retailing
        • Consumer Electronics Internet Retailing
        • Consumer Healthcare Internet Retailing
        • Food and Drink Internet Retailing
        • Home Care Internet Retailing
        • Home Improvement and Gardening Internet Retailing
        • Housewares and Home Furnishings Internet Retailing
        • Media Products Internet Retailing
        • Personal Accessories and Eyewear through Internet Retailing
        • Pet Care Internet Retailing
        • Traditional Toys and Games Internet Retailing
        • Video Games Hardware Internet Retailing
        • Other Internet Retailing
      • Vending
        • Packaged Drinks Vending
        • Packaged Foods Vending
        • Personal Hygiene Products Vending
        • Tobacco Products Vending
        • Hot Drinks Vending
        • Traditional Toys and Games Vending
        • Other Products Vending
      • Mobile Internet Retailing
      • Internet Pure Play Retailers

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Employment
  • Grocery vs Non-grocery
  • Taxation
  • Mobile Internet Retailing

Market size details:

  • Retail value retail selling price excl sales tax % growth
  • Retail value retail selling price excl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price excl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY
  • Sites/outlets
  • Sites/outlets % growth
  • Sites/outlets per capita
  • Selling space
  • Selling space % growth
  • Selling space per capita
  • Retail value retail selling price incl sales tax % growth
  • Retail value retail selling price incl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY

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