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Country Report

Iran Flag Retailing in Iran

| Pages: 54

Price: US$2,100

About this Report

EXECUTIVE SUMMARY

Structure of the Iranian retailing industry remains very traditional

Unlike many neighbouring countries that saw a rapid trend of modernisation in the retailing industry, Iran remained very traditional, with a large number of independent outlets. This is mainly a result of limitations on foreign investment, which confines the opportunity for multinationals to enter the market. There is a strong network inside Iran of traditional bazaars that manage and control the distribution of the majority of consumer goods. This network includes key importers and wholesalers, which are still a necessity for the majority of manufacturers due to the high number of outlets and the weak culture of modern shopping (undertaking all grocery shopping at once) among Iranian consumers. Awareness about different brands is still relatively low and shoppers usually consult with independent retailers before choosing a brand, which creates a significant influence among retailers on the sales of all brands.

Chaotic situation in Iranian economy in 2014 has negative impact on the industry

The Iranian economy continued to be under the strong influence of international sanctions in 2014, which hampered the growth of the retailing industry. A high inflation rate, poor GDP growth and unemployment continued to impose pressure on Iranian consumers. Many people with fixed incomes lost their ability to buy a wide range of products. The decline of purchasing power changed the shopping behaviour of consumers in many sectors. Sometimes they eliminated products from their basket and, in case of real need for a product, they reduced their purchasing volume or opted for lower quality but a better price. All of these changes affected retailers as they had to fill their shelves according to the purchasing power of consumers and had to be extra cautious regarding their margins and unit prices. Independent retailers were more vulnerable to the purchasing power decline compared to chained operators, which are benefiting from the fact that many consumers are switching from traditional to modern retailing.

Grocery retailing is headed toward modernisation at a faster rate than non-grocery

The entry of multinational retailer Majid Al Futtaim Hypermarkets LLC at the start of the review period had an impact on modern retailing in the country, especially in the grocery channel. Many consumers discovered the convenience of shopping from modern outlets and became less satisfied with the old independent small grocers. As a result many small grocery outlets converted to supermarkets, although they kept their independent status. Bigger outlets, better product arrangement and better service to consumers were all obvious in the grocery channel during 2014. However, the non-grocery channel did not change to the same degree due to the lack of a strong multinational retailer. The number of non-grocery operators remained high, with no evidence of structural change in the forecast period.

Huge outlet numbers mean considerable fragmentation in the Iranian market

The structure of the retail environment in each Iranian city is similar. There is a district known as a bazaar, where the key wholesalers of each city supply many small independent outlets across the city. These wholesalers get their products from the central bazaar of Tehran, which is located at the heart of the city. This cycle reflects the fact that the impact of chained retailers is still very limited and thus each operator accounts for a tiny proportion of value sales.

Healthy growth, especially for modern retailing channels, is forecast

Despite the fact that retail prices are predicted to continue to increase over the forecast period, total sales are forecast to grow at a healthy value CAGR at constant 2014 prices. Sales growth will be fuelled by factors such as the young population and still relatively high disposable incomes. The emergence of any multinational retailers will further drive growth. On the other hand, growth will continue to be inhibited by the Government’s policies regarding foreign investment and privatisation, as well as international sanctions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retailing industry in Iran with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retailing industry in Iran, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Iran for free:

The Retailing in Iran market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic number of stores, selling space and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • How big is the grocery/non-grocery/non-store channel in Iran?
  • Who are the leading retailers in Iran?
  • How is retailing performing in Iran?
  • What is the retailing environment like in Iran?
  • Which channels are winning or losing in the fight for consumers’ money?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Table of Contents

Retailing in Iran - Industry Overview

EXECUTIVE SUMMARY

Structure of the Iranian retailing industry remains very traditional

Chaotic situation in Iranian economy in 2014 has negative impact on the industry

Grocery retailing is headed toward modernisation at a faster rate than non-grocery

Huge outlet numbers mean considerable fragmentation in the Iranian market

Healthy growth, especially for modern retailing channels, is forecast

KEY TRENDS AND DEVELOPMENTS

Economic outlook: International sanctions keep the economy depressed

Internet retailing is growing fast despite limitations

Traditional distribution network ensures relatively high number of outlets

MARKET INDICATORS

  • Table 1 Employment in Retailing 2009-2014

MARKET DATA

  • Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2009-2014
  • Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2009-2014
  • Table 4 Sales in Store-Based Retailing by Channel: Value 2009-2014
  • Table 5 Store-Based Retailing Outlets by Channel: Units 2009-2014
  • Table 6 Sales in Store-Based Retailing by Channel: % Value Growth 2009-2014
  • Table 7 Store-Based Retailing Outlets by Channel: % Unit Growth 2009-2014
  • Table 8 Sales in Retailing by Grocery vs Non-Grocery: 2009-2014
  • Table 9 Retailing Company Shares: % Value 2010-2014
  • Table 10 Retailing Brand Shares: % Value 2011-2014
  • Table 11 Store-based Retailing Company Shares: % Value 2010-2014
  • Table 12 Store-based Retailing Brand Shares: % Value 2011-2014
  • Table 13 Store-based Retailing Brand Shares: Outlets 2011-2014
  • Table 14 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2014-2019
  • Table 15 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2014-2019
  • Table 16 Forecast Sales in Store-Based Retailing by Channel: Value 2014-2019
  • Table 17 Forecast Store-Based Retailing Outlets by Channel: Units 2014-2019
  • Table 18 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2014-2019
  • Table 19 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2014-2019

APPENDIX

Operating environment

  • Summary 1 Standard Opening Hours by Channel Type 2014
  • Table 20 Number of Shopping Centres/Malls 2011-2014

Cash and carry

DEFINITIONS

SOURCES

  • Summary 2 Research Sources

Retailing in Iran - Company Profiles

Hacoupian Clothing Industries Inc in Retailing (Iran)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Hacoupian Clothing Industries Inc: Key Facts
  • Summary 4 Hacoupian Clothing Industries Inc: Operational Indicators 2012-2014

INTERNET STRATEGY

COMPANY BACKGROUND

  • Chart 1 Hacoupian Clothing Industries Inc: Hacoupian, Apparel Specialist Retailer in Mashhad

PRIVATE LABEL

COMPETITIVE POSITIONING

  • Summary 5 Hacoupian Clothing Industries Inc: Competitive Position 2014

Majid Al Futtaim Hypermarkets LLC in Retailing (Iran)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Majid Al Futtaim Hypermarkets LLC: Key Facts
  • Summary 7 Majid Al Futtaim Hypermarkets LLC: Operational Indicators 2012-2014

INTERNET STRATEGY

COMPANY BACKGROUND

  • Chart 2 Majid Al Futtaim Hypermarkets LLC: Hyperstar, Hypermarket in Tehran

PRIVATE LABEL

COMPETITIVE POSITIONING

  • Summary 8 Majid Al Futtaim Hypermarkets LLC: Competitive Position 2014

Melli Shoe Co in Retailing (Iran)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Melli Shoe Co: Key Facts
  • Summary 10 Melli Shoe Co: Operational Indicators 2012-2014

INTERNET STRATEGY

COMPANY BACKGROUND

  • Chart 3 Melli Shoe Co: Melli, Apparel Specialist Retailer in Tehran

PRIVATE LABEL

COMPETITIVE POSITIONING

  • Summary 11 Melli Shoe Co: Competitive Position 2014

Refah Chain Stores Co in Retailing (Iran)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 12 Refah Chain Stores Co: Key Facts
  • Summary 13 Refah Chain Stores Co: Operational Indicators 2012-2014

INTERNET STRATEGY

COMPANY BACKGROUND

  • Chart 4 Refah Chain Stores Co: Refah, Hypermarket in Mashhad

PRIVATE LABEL

  • Summary 14 Refah Chain Stores Co: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 15 Refah Chain Stores Co: Competitive Position 2014

Shahrvand Goods & Servicing Co in Retailing (Iran)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 16 Shahrvand Goods & Servicing Co: Key Facts
  • Summary 17 Shahrvand Goods & Servicing Co 2012-2014

INTERNET STRATEGY

COMPANY BACKGROUND

  • Chart 5 Shahrvand Goods & Servicing Co: Shahrvand, Hypermarket in Tehran

PRIVATE LABEL

COMPETITIVE POSITIONING

  • Summary 18 Shahrvand Goods & Servicing Co: Competitive Position 2014

Grocery Retailers in Iran - Category Analysis

HEADLINES

TRENDS

TRADITIONAL VS MODERN

COMPETITIVE LANDSCAPE

PROSPECTS

CHANNEL FORMATS

  • Chart 6 Modern Grocery Retailers: Hyperstar, Hypermarket in Tehran
  • Chart 7 Modern Grocery Retailers: Shahrvand, Hypermarket in Tehran
  • Chart 8 Modern Grocery Retailers: Yas, Hypermarket in Tehran
  • Chart 9 Traditional Grocery Retailers: Hamid, Independent Small Grocer in Mashhad
  • Chart 10 Traditional Grocery Retailers: Panjrah, Kiosk in Mashhad
  • Chart 11 Traditional Grocery Retailers: Tak, Food/Drink/Tobacco Specialist in Mashhad

CHANNEL DATA

  • Table 21 Grocery Retailers: Value Sales, Outlets and Selling Space 2009-2014
  • Table 22 Sales in Grocery Retailers by Channel: Value 2009-2014
  • Table 23 Grocery Retailers Outlets by Channel: Units 2009-2014
  • Table 24 Sales in Grocery Retailers by Channel: % Value Growth 2009-2014
  • Table 25 Grocery Retailers Outlets by Channel: % Unit Growth 2009-2014
  • Table 26 Grocery Retailers Company Shares: % Value 2010-2014
  • Table 27 Grocery Retailers Brand Shares: % Value 2011-2014
  • Table 28 Grocery Retailers Brand Shares: Outlets 2011-2014
  • Table 29 Grocery Retailers Brand Shares: Selling Space 2011-2014
  • Table 30 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2014-2019
  • Table 31 Forecast Sales in Grocery Retailers by Channel: Value 2014-2019
  • Table 32 Forecast Grocery Retailers Outlets by Channel: Units 2014-2019
  • Table 33 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2014-2019
  • Table 34 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2014-2019

Non-Grocery Specialists in Iran - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CHANNEL FORMATS

  • Chart 12 Non-Grocery Specialists: Chidaniha, Homewares and Home Furnishing Stores in Mashhad
  • Chart 13 Non-Grocery Specialists: Eucerin, Beauty Specialist Retailer in Mashhad
  • Chart 14 Non-Grocery Specialists: Pastor, Other Healthcare Specialist Retailers in Mashhad
  • Chart 15 Non-Grocery Specialists: Salar, Sports Goods Stores in Mashhad
  • Chart 16 Non-Grocery Specialists: Vaida, Pet Shops and Superstores in Mashhad
  • Chart 17 Non-Grocery Specialists: Zaker, Jewellery and Watch Specialist Retailers in Mashhad

CHANNEL DATA

  • Table 35 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2009-2014
  • Table 36 Sales in Non-Grocery Specialists by Channel: Value 2009-2014
  • Table 37 Non-Grocery Specialists Outlets by Channel: Units 2009-2014
  • Table 38 Sales in Non-Grocery Specialists by Channel: % Value Growth 2009-2014
  • Table 39 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2009-2014
  • Table 40 Non-Grocery Specialists Company Shares: % Value 2010-2014
  • Table 41 Non-Grocery Specialists Brand Shares: % Value 2011-2014
  • Table 42 Non-Grocery Specialists Brand Shares: Outlets 2011-2014
  • Table 43 Non-Grocery Specialists Brand Shares: Selling Space 2011-2014
  • Table 44 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2014-2019
  • Table 45 Forecast Sales in Non-Grocery Specialists by Channel: Value 2014-2019
  • Table 46 Forecast Non-Grocery Specialists Outlets by Channel: Units 2014-2019
  • Table 47 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2014-2019
  • Table 48 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2014-2019

Non-Store Retailing in Iran - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CHANNEL DATA

  • Table 49 Sales in Non-Store Retailing by Channel: Value 2009-2014
  • Table 50 Sales in Non-Store Retailing by Channel: % Value Growth 2009-2014
  • Table 51 Non-Store Retailing Company Shares: % Value 2010-2014
  • Table 52 Non-Store Retailing Brand Shares: % Value 2011-2014
  • Table 53 Forecast Sales in Non-Store Retailing by Channel: Value 2014-2019
  • Table 54 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2014-2019

Segmentation

This market research report includes the following:

  • Retailing
    • Store-based Retailing
      • Grocery Retailers
        • Modern Grocery Retailers
          • Convenience Stores
          • Discounters
          • Forecourt Retailers
            • Chained Forecourts
            • Independent Forecourts
          • Hypermarkets
          • Supermarkets
        • Traditional Grocery Retailers
          • Food/Drink/Tobacco Specialists
          • Independent Small Grocers
          • Other Grocery Retailers
      • Non-Grocery Specialists
        • Apparel and Footwear Specialist Retailers
        • Electronics and Appliance Specialist Retailers
        • Health and Beauty Specialist Retailers
          • Beauty Specialist Retailers
          • Chemists/Pharmacies
          • Optical Goods Stores
          • Drugstores/Parapharmacies
          • Other Healthcare Specialist Retailers
        • Home and Garden Specialist Retailers
          • Home Improvement and Gardening Stores
          • Homewares and Home Furnishing Stores
        • Leisure and Personal Goods Specialist Retailers
          • Bags and Luggage Specialist Retailers
          • Jewellery and Watch Specialist Retailers
          • Media Products Stores
          • Pet Shops and Superstores
          • Sports Goods Stores
          • Stationers/Office Supply Stores
          • Traditional Toys and Games Stores
          • Other Leisure and Personal Goods Specialist Retailers
        • Other Non-Grocery Specialists
      • Mixed Retailers
        • Department Stores
        • Mass Merchandisers
        • Variety Stores
        • Warehouse Clubs
      • Luxury Retailing
        • Luxury Department Stores
        • Luxury Apparel and Footwear Specialist Retailers
        • Luxury Jewellery and Watch Specialist Retailers
        • Luxury Bags and Luggage Specialist Retailers
    • Non-Store Retailing
      • Direct Selling
        • Apparel and Footwear Direct Selling
        • Beauty and Personal Care Direct Selling
        • Consumer Electronics Direct Selling
        • Consumer Healthcare Direct Selling
        • Consumer Appliances Direct Selling
        • Food and Drink Direct Selling
        • Home Care Direct Selling
        • Home Improvement and Gardening Direct Selling
        • Housewares and Home Furnishings Direct Selling
        • Media Products Direct Selling
        • Personal Accessories and Eyewear Direct Selling
        • Pet Care Direct Selling
        • Traditional Toys and Games Direct Selling
        • Video Games Hardware Direct Selling
        • Other Direct Selling
      • Homeshopping
        • Apparel and Footwear through Homeshopping
        • Beauty and Personal Care Homeshopping
        • Consumer Appliances Homeshopping
        • Consumer Electronics Homeshopping
        • Consumer Healthcare Homeshopping
        • Food and Drink Homeshopping
        • Home Care Homeshopping
        • Home Improvement and Gardening Homeshopping
        • Housewares and Home Furnishings Homeshopping
        • Media Products Homeshopping
        • Personal Accessories and Eyewear through Homeshopping
        • Pet Care Homeshopping
        • Traditional Toys and Games Homeshopping
        • Video Games Hardware Homeshopping
        • Other Homeshopping
      • Internet Retailing
        • Apparel and Footwear through Internet Retailing
        • Beauty and Personal Care Internet Retailing
        • Consumer Appliances Internet Retailing
        • Consumer Electronics Internet Retailing
        • Consumer Healthcare Internet Retailing
        • Food and Drink Internet Retailing
        • Home Care Internet Retailing
        • Home Improvement and Gardening Internet Retailing
        • Housewares and Home Furnishings Internet Retailing
        • Media Products Internet Retailing
        • Personal Accessories and Eyewear through Internet Retailing
        • Pet Care Internet Retailing
        • Traditional Toys and Games Internet Retailing
        • Video Games Hardware Internet Retailing
        • Other Internet Retailing
      • Vending
        • Packaged Drinks Vending
        • Packaged Foods Vending
        • Personal Hygiene Products Vending
        • Tobacco Products Vending
        • Hot Drinks Vending
        • Traditional Toys and Games Vending
        • Other Products Vending
      • Mobile Internet Retailing

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Employment
  • Grocery vs Non-grocery
  • Taxation
  • Mobile Internet Retailing

Market size details:

  • Retail value retail selling price excl sales tax % growth
  • Retail value retail selling price excl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price excl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY
  • Sites/outlets
  • Sites/outlets % growth
  • Sites/outlets per capita
  • Selling space
  • Selling space % growth
  • Selling space per capita
  • Retail value retail selling price incl sales tax % growth
  • Retail value retail selling price incl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY

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