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Country Report

Iran Flag Retailing in Iran

| Pages: 68

Price: US$1,900

About this Report

EXECUTIVE SUMMARY

Iran has a very traditional retailing structure

After the Islamic revolution in 1979, the Iranian economy followed a trend of isolation from international markets, which resulted in very low investment in retailing. In this environment, which did not allow any activity from multinational retailers, a very strong chain of independent shops became the only channel to support shoppers with grocery and non-grocery items. Furthermore, the high risks involved in the industrial and agricultural markets encouraged many individuals to open their own stores in various fields of retailing and even accelerated the growth of outlet numbers. As this traditional distribution network is very ineffective and usually culminates in several layers of price mark-ups before products reach the consumer, the price of a single product may vary from region to region as small independent retailers attempt to boost their profits.

The chaotic situation of the Iranian economy in 2013 has a negative impact on retailing

The Iranian economy remained weak in 2013, continuing the trend from 2012. A high inflation rate, negative GDP growth, unemployment and international sanctions led to serious pressure on Iranian consumers. Many Iranians with flat income levels lost their ability to buy a wide range of products. The decline in purchasing power changed the shopping behaviour of consumers in many areas. Customers often eliminated products from their shopping list, or, in the case of real need for a product, they purchased smaller volumes or opted for lower quality but at better prices. These changes negatively affected retailers as they had to stock their shelves to reflect the new purchasing power of consumers and needed to be extra cautious with regard to their margins and consumer unit prices.

Grocery retailers continues to have huge potential

Convenience has slowly become one of the major demands of Iranian consumers. The store formats with the greatest growth in terms of consumer preference were hypermarkets and supermarkets, due to the wide variety of products on offer. Grocery retailers in Iran also entered a new phase of development as the multinational giants began activities in the country. On the other hand, non-grocery retailers remained highly fragmented, characterised by single-outlet operations featured in the largest retailing formats, including apparel and footwear specialist retailers and leisure and personal goods retailers. The concept of chain stores for non-grocery retailers was unknown in Iran at the end of the review period.

Huge outlet numbers lead to considerable fragmentation

The structure of the retail environment is similar in every Iranian city. There is a district known as a bazaar where key wholesalers supply many small independent outlets throughout the city. These wholesalers purchase the required products from the central bazaar in Tehran, which is located in the heart of the city. This cycle means that the impact of chain stores is still very limited and thus each outlet accounts for a tiny proportion of value sales.

Performance over the forecast period is dependent on consumer purchasing power

Future performance of retailing is totally dependent on the general situation of the Iranian economy. If the new government can control inflation, loosen sanctions and remove the country from its stagnation phase then consumers could gradually rebuild their purchasing power and thus generate higher demand for retailers. Under these circumstances, investment by multinationals in both grocery and non-grocery retailers channels could be a possibility, which would help retailing to convert from traditional to modern formats. The future outlook for non-store retailing, especially internet retailing, is also very promising due to the rapid expansion of internet access and modernisation of online payment methods.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retailing industry in Iran with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retailing industry in Iran, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Iran for free:

The Retailing in Iran market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic number of stores, selling space and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • How big is the grocery/non-grocery/non-store channel in Iran?
  • Who are the leading retailers in Iran?
  • How is retailing performing in Iran?
  • What is the retailing environment like in Iran?
  • Which channels are winning or losing in the fight for consumers’ money?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Table of Contents

Retailing in Iran - Industry Overview

EXECUTIVE SUMMARY

Iran has a very traditional retailing structure

The chaotic situation of the Iranian economy in 2013 has a negative impact on retailing

Grocery retailers continues to have huge potential

Huge outlet numbers lead to considerable fragmentation

Performance over the forecast period is dependent on consumer purchasing power

KEY TRENDS AND DEVELOPMENTS

Economic conditions:

Government Regulations:

Demographic changes

MARKET INDICATORS

  • Table 1 Employment in Retailing 2008-2013

MARKET DATA

  • Table 2 Sales in Retailing by Channel: Value 2008-2013
  • Table 3 Sales in Retailing by Channel: % Value Growth 2008-2013
  • Table 4 Sales in Retailing by Grocery vs Non-Grocery: 2008-2013
  • Table 5 Sales in Store-Based Retailing by Channel: Value 2008-2013
  • Table 6 Store-Based Retailing Outlets by Channel: Units 2008-2013
  • Table 7 Sales in Store-Based Retailing by Channel: % Value Growth 2008-2013
  • Table 8 Store-Based Retailing Outlets by Channel: % Unit Growth 2008-2013
  • Table 9 Retailing Company Shares: % Value 2009-2013
  • Table 10 Retailing Brand Shares: % Value 2010-2013
  • Table 11 Store-Based Retailing Company Shares: % Value 2009-2013
  • Table 12 Store-Based Retailing Brand Shares: % Value 2010-2013
  • Table 13 Store-Based Retailing Brand Shares: Outlets 2010-2013
  • Table 14 Forecast Sales in Retailing by Channel: Value 2013-2018
  • Table 15 Forecast Sales in Retailing by Channel: % Value Growth 2013-2018
  • Table 16 Forecast Sales in Store-Based Retailing by Channel: Value 2013-2018
  • Table 17 Forecast Store-Based Retailing Outlets by Channel: Units 2013-2018
  • Table 18 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2013-2018
  • Table 19 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2013-2018

APPENDIX

Operating environment

  • Summary 1 Standard Opening Hours by Channel Type 2013
  • Table 20 Number of Shopping Centres/Malls 2010-2013

Cash and carry

DEFINITIONS

SOURCES

  • Summary 2 Research Sources

Retailing in Iran - Company Profiles

Albasco Mfg Co in Retailing (Iran)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Albasco MFG.Co: Key Facts

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

COMPETITIVE POSITIONING

  • Summary 4 Albasco Mfg Co: Competitive Position 2013

Hacoupian Clothing Industries Inc in Retailing (Iran)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Hacoupian Clothing Industries Inc: Key Facts
  • Summary 6 Hacoupian Clothing Industries Inc: Operational Indicators 2011-2013

INTERNET STRATEGY

COMPANY BACKGROUND

  • Chart 1 Hacoupian Clothing Industries Inc: Hacoupian in Tehran

PRIVATE LABEL

  • Summary 7 Hacoupian Clothing Industries Inc: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 8 Hacoupian Clothing Industries Inc: Competitive Position 2013

Majid Al Futtaim Hypermarkets LLC in Retailing (Iran)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Majid Al Futtaim Hypermarkets LLC: Key Facts
  • Summary 10 Majid Al Futtaim Hypermarkets LLC: Operational Indicators 2011-2013

INTERNET STRATEGY

COMPANY BACKGROUND

  • Chart 2 Majid Al Futtaim Hypermarkets LLC: Hyperstar in Tehran

PRIVATE LABEL

COMPETITIVE POSITIONING

  • Summary 11 Majid Al Futtaim Hypermarkets LLC: Competitive Position 2013

Melli Shoe Co in Retailing (Iran)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 12 Melli Shoe Co: Key Facts
  • Summary 13 Melli Shoe Co: Operational Indicators 2011-2013

INTERNET STRATEGY

COMPANY BACKGROUND

  • Chart 3 Melli Shoe Co: Melli in Tehran

PRIVATE LABEL

  • Summary 14 Melli Shoe Co: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 15 Melli Shoe Co: Competitive Position 2013

Refah Chain Stores Co in Retailing (Iran)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 16 Refah Chain Stores Co: Key Facts
  • Summary 17 Refah Chain Stores Co: Operational Indicators 2011-2013

INTERNET STRATEGY

COMPANY BACKGROUND

  • Chart 4 Refah Chain Stores Co: Refah in Mashhad

PRIVATE LABEL

  • Summary 18 Refah Chain Stores Co: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 19 Refah Chain Stores Co: Competitive Position 2013

Shahrvand Goods & Servicing Co in Retailing (Iran)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 20 Shahrvand Goods and Servicing Company: Key Facts
  • Summary 21 Shahrvand Goods and Servicing Company: Operational Indicators 2011-2013

INTERNET STRATEGY

COMPANY BACKGROUND

  • Chart 5 Shahrvand Goods and Servicing Company: Shahrvand in Tehran

PRIVATE LABEL

COMPETITIVE POSITIONING

  • Summary 22 Shahrvand Goods and Servicing Company: Competitive Position 2013

Grocery Retailers in Iran - Category Analysis

HEADLINES

TRENDS

TRADITIONAL VS MODERN

COMPETITIVE LANDSCAPE

PROSPECTS

CHANNEL FORMATS

  • Chart 6 Modern Grocery Retailers: CityStar, Hypermarket in Tehran
  • Chart 7 Modern Grocery Retailers: Yas Supermarket in Tehran
  • Chart 8 Modern Grocery Retailers: Shahrvand, Hypermarket in Tehran
  • Chart 9 Traditional Grocery Retailers: Food/drink/tobacco specialist (fruit shop) in Mashhad
  • Chart 10 Traditional Grocery Retailers: Independent small grocery in Mashhad

CHANNEL DATA

  • Table 21 Grocery Retailers: Value Sales, Outlets and Selling Space 2008-2013
  • Table 22 Sales in Grocery Retailers by Channel: Value 2008-2013
  • Table 23 Grocery Retailers Outlets by Channel: Units 2008-2013
  • Table 24 Sales in Grocery Retailers by Channel: % Value Growth 2008-2013
  • Table 25 Grocery Retailers Outlets by Channel: % Unit Growth 2008-2013
  • Table 26 Grocery Retailers Company Shares: % Value 2009-2013
  • Table 27 Grocery Retailers Brand Shares: % Value 2010-2013
  • Table 28 Grocery Retailers Brand Shares: Outlets 2010-2013
  • Table 29 Grocery Retailers Brand Shares: Selling Space 2010-2013
  • Table 30 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2013-2018
  • Table 31 Forecast Sales in Grocery Retailers by Channel: Value 2013-2018
  • Table 32 Forecast Grocery Retailers Outlets by Channel: Units 2013-2018
  • Table 33 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2013-2018
  • Table 34 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018

Non-Grocery Retailers in Iran - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CHANNEL FORMATS

  • Chart 11 Non-Grocery Retailers: An independent chemist/pharmacy in Mashhad
  • Chart 12 Non-Grocery Retailers: A beauty specialist retailer in Mashhad
  • Chart 13 Non-Grocery Retailers: An other healthcare specialist retailer (Attari) in Mashhad
  • Chart 14 Non-Grocery Retailers: Albasco (apparel retailer) in Mashhad
  • Chart 15 Non-Grocery Retailers: An independent hardware retailer in Mashhad
  • Chart 16 Non-Grocery Retailers: A furniture and furnishings store in Mashhad (Ghidaniha)
  • Chart 17 Non-Grocery Retailers: An electronics and appliance specialist retailer (computer store) in Mashhad
  • Chart 18 Non-Grocery Retailers: A bookseller in Mashhad
  • Chart 19 Non-Grocery Retailers: Sony (an audio-visual store) in Mashhad
  • Chart 20 Non-Grocery Retailers: A toys and games store in Mashhad
  • Chart 21 Non-Grocery Retailers: A sports goods store in Mashhad
  • Chart 22 Non-Grocery Retailers: A pet shop in Mashhad
  • Chart 23 Non-Grocery Retailers: A jewellery shop in Mashhad
  • Chart 24 Non-Grocery Retailers: Other non-grocery (mobile repair shop) in Mashhad

CHANNEL DATA

  • Table 35 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2008-2013
  • Table 36 Sales in Non-Grocery Retailers by Channel: Value 2008-2013
  • Table 37 Non-Grocery Retailers Outlets by Channel: Units 2008-2013
  • Table 38 Sales in Non-Grocery Retailers by Channel: % Value Growth 2008-2013
  • Table 39 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2008-2013
  • Table 40 Non-Grocery Retailers Company Shares: % Value 2009-2013
  • Table 41 Non-Grocery Retailers Brand Shares: % Value 2010-2013
  • Table 42 Non-Grocery Retailers Brand Shares: Outlets 2010-2013
  • Table 43 Non-Grocery Retailers Brand Shares: Selling Space 2010-2013
  • Table 44 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2013-2018
  • Table 45 Forecast Sales in Non-Grocery Retailers by Channel: Value 2013-2018
  • Table 46 Forecast Non-Grocery Retailers Outlets by Channel: Units 2013-2018
  • Table 47 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2013-2018
  • Table 48 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018

Non-Store Retailing in Iran - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CHANNEL DATA

  • Table 49 Sales in Non-Store Retailing by Channel: Value 2008-2013
  • Table 50 Sales in Non-Store Retailing by Channel: % Value Growth 2008-2013
  • Table 51 Non-Store Retailing Company Shares: % Value 2009-2013
  • Table 52 Non-Store Retailing Brand Shares: % Value 2010-2013
  • Table 53 Forecast Sales in Non-Store Retailing by Channel: Value 2013-2018
  • Table 54 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018

Segmentation

This market research report includes the following:

  • Retailing
    • Store-based Retailing
      • Grocery Retailers
        • Modern Grocery Retailers
          • Convenience Stores
          • Discounters
          • Forecourt Retailers
            • Chained Forecourt Retailers
            • Independent Forecourt Retailers
          • Hypermarkets
          • Supermarkets
        • Traditional Grocery Retailers
          • Food/Drink/Tobacco Specialists
          • Independent Small Grocers
          • Other Grocery Retailers
      • Non-Grocery Retailers
        • Apparel and Footwear Specialist Retailers
        • Electronics and Appliance Specialist Retailers
        • Health and Beauty Specialist Retailers
          • Beauty Specialist Retailers
          • Chemists/Pharmacies
          • Optical Goods Stores
          • Drugstores/Parapharmacies
          • Other Healthcare Specialist Retailers
        • Home and Garden Specialist Retailers
          • Home Improvement and Gardening Stores
          • Furniture and Homewares Stores
        • Leisure and Personal Goods Specialist Retailers
          • Bags and Luggage Specialist Retailers
          • Jewellery and Watch Specialist Retailers
          • Media Products Stores
          • Pet Shops and Superstores
          • Sports Goods Stores
          • Stationers/Office Supply Stores
          • Traditional Toys and Games Stores
          • Other Leisure and Personal Goods Specialist Retailers
        • Mixed Retailers
          • Department Stores
          • Mass Merchandisers
          • Variety Stores
          • Warehouse Clubs
        • Other Non-Grocery Retailers
      • Luxury Retail
        • Luxury Apparel and Footwear Specialist Retailers
        • Luxury Bags and Luggages Specialist Retailers
        • Luxury Department Stores
        • Luxury Jewellery and Watch Specialist Retailers
    • Non-Store Retailing
      • Direct Selling
        • Beauty and Personal Care Direct Selling
        • Apparel and Footwear Direct Selling
        • Consumer Electronics and Consoles Direct selling
        • Consumer Healthcare Direct Selling
        • Consumer Appliances Direct Selling
        • Home Care Direct Selling
        • Home Improvement and Gardening Direct Selling
        • Housewares and Home Furnishings Direct Selling
        • Media Products Direct Selling
        • Food and Drink Direct Selling
        • Traditional Toys and Games Direct Selling
        • Other Direct Selling
      • Homeshopping
        • Beauty and Personal Care Homeshopping
        • Apparel and Footwear Homeshopping
        • Consumer Electronics and Video Games Hardware Homeshopping
        • Consumer Healthcare Homeshopping
        • Consumer Appliances Homeshopping
        • Home Care Homeshopping
        • Home Improvement and Gardening Homeshopping
        • Housewares and Home Furnishings Homeshopping
        • Media Products Homeshopping
        • Food and Drink Homeshopping
        • Traditional Toys and Games Homeshopping
        • Other Homeshopping
      • Internet Retailing
        • Beauty and Personal Care Internet Retailing
        • Apparel and Footwear Internet Retailing
        • Consumer Electronics and Video Games Hardware Internet Retailing
        • Consumer Healthcare Internet Retailing
        • Consumer Appliances Internet Retailing
        • Home Care Internet Retailing
        • Home Improvement and Gardening Internet Retailing
        • Housewares and Home Furnishings Internet Retailing
        • Media Products Internet Retailing
        • Food and Drink Internet Retailing
        • Traditional Toys and Games Internet Retailing
        • Other Internet Retailing
      • Vending
        • Packaged Drinks Vending
        • Packaged Foods Vending
        • Personal Hygiene Products Vending
        • Tobacco Products Vending
        • Hot Drinks Vending
        • Traditional Toys and Games Vending
        • Other Products Vending

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Employment
  • Grocery vs Non-grocery
  • Mobile Internet Retailing

Market size details:

  • Retail value retail selling price excl sales tax % growth
  • Retail value retail selling price excl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price excl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY
  • Sites/outlets
  • Sites/outlets % growth
  • Sites/outlets per capita
  • Selling space
  • Selling space % growth
  • Selling space per capita
  • Retail value retail selling price incl sales tax % growth
  • Retail value retail selling price incl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY

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