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Country Report

Iran Flag Retailing in Iran

| Pages: 49

Price: US$2,100

About this Report

EXECUTIVE SUMMARY

Iran’s retailing structure remains very traditional

The Iranian economy continued to be isolated from international markets in 2015 and investment in the retailing industry remained low with only limited investment activity by multinational retailers. Consequently, independent wholesale stores continue to make up the largest proportion of the retailing landscape in Iran. That said, during 2015, it was agreed that sanctions would be lifted in January 2016, and as a result there has been an increase in investment and plans for investment by multinational retailers, a trend that is set to strengthen from 2016. The impact however is currently marginal and the retailing structure remains very traditional.

Major improvements in the relationship between Iran and the West started to positively impact the Iranian retailing industry

After the signing of the nuclear deal between Iran and the West in 2015, it was agreed that sanctions would be lifted in January 2016. This has started to affect the general situation of the Iranian economy positively as hope for a better business environment is growing rapidly. Existing independent retailers, aware of the high possibility of entry by multinational retailers, started to increase their efforts to strengthen their positions before being challenged by newcomers. Although no practical change to the economy has occurred, shoppers who expect positive changes are gradually increasing their spending in different retail channels, thus benefiting the retailing industry.

Grocery retailing continues to have huge potential

Convenience is slowly becoming one of the major demands among Iranian consumers. The store formats enjoying the greatest growth in terms of consumer preference were hypermarkets and supermarkets due to the wide variety of products on offer. Grocery retailing in Iran also entered a new phase of development as the multinational giants expanded activities in the country in light of sanctions being lifted. On the other hand, the non-grocery segment of the retail industry is highly fragmented, largely dominated by single-outlet operations featured in the largest retailing formats including apparel specialist retailers and leisure and personal goods retailers. The concept of chain stores for non-grocery retailing is still not present in Iran.

Huge number of outlets means considerable fragmentation in the Iranian market

The structure of the retail environment in each Iranian city is similar. There is a district known as “bazaar” where key wholesalers of each city supply so many small independent outlets all across the city. These wholesalers get their desired products from the central bazaar of Tehran which is located at the heart of the city. This cycle means that the impact of chain stores is still very limited and thus each outlet accounts for a tiny proportion of total value sales.

Performance over forecast period totally dependent on consumer purchasing power

The future performance of the retailing industry is totally dependent on the general situation of the Iranian economy. If the government can control the inflation rate and take the country out of its stagnation phase then consumers can gradually build their purchasing power and thus generate higher demand from retailers. Under such circumstances, investments by multinationals in both the grocery and non-grocery retailing channels are expected which will help the industry to evolve from traditional to more modern formats more easily. The future outlook for non-store retailing especially internet retailing is also very promising due to the rapid expansion of internet access and modernisation of online payment methods as well as widespread advertising campaigns by key suppliers such as Digikala.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retailing industry in Iran with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retailing industry in Iran, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Iran for free:

The Retailing in Iran market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic number of stores, selling space and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • How big is the grocery/non-grocery/non-store channel in Iran?
  • Who are the leading retailers in Iran?
  • How is retailing performing in Iran?
  • What is the retailing environment like in Iran?
  • Which channels are winning or losing in the fight for consumers’ money?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Table of Contents

Retailing in Iran - Industry Overview

EXECUTIVE SUMMARY

Iran’s retailing structure remains very traditional

Major improvements in the relationship between Iran and the West started to positively impact the Iranian retailing industry

Grocery retailing continues to have huge potential

Huge number of outlets means considerable fragmentation in the Iranian market

Performance over forecast period totally dependent on consumer purchasing power

KEY TRENDS AND DEVELOPMENTS

Economic outlook: Lifting of sanctions will benefit the economy in short term but it will not be the only important factor

Digikala.com is becoming an Iranian version of Amazon

Traditional distribution network ensures relatively high number of outlets

OPERATING ENVIRONMENT

Informal retailing

Opening hours

  • Summary 1 Standard Opening Hours by Channel Type 2015

Physical retail landscape

Cash-and-carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

  • Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2010-2015
  • Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2010-2015
  • Table 3 Sales in Store-Based Retailing by Channel: Value 2010-2015
  • Table 4 Store-Based Retailing Outlets by Channel: Units 2010-2015
  • Table 5 Sales in Store-Based Retailing by Channel: % Value Growth 2010-2015
  • Table 6 Store-Based Retailing Outlets by Channel: % Unit Growth 2010-2015
  • Table 7 Retailing GBO Company Shares: % Value 2011-2015
  • Table 8 Retailing GBN Brand Shares: % Value 2012-2015
  • Table 9 Store-based Retailing GBO Company Shares: % Value 2011-2015
  • Table 10 Store-based Retailing GBN Brand Shares: % Value 2012-2015
  • Table 11 Store-based Retailing LBN Brand Shares: Outlets 2012-2015
  • Table 12 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
  • Table 13 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
  • Table 14 Forecast Sales in Store-Based Retailing by Channel: Value 2015-2020
  • Table 15 Forecast Store-Based Retailing Outlets by Channel: Units 2015-2020
  • Table 16 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2015-2020
  • Table 17 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2015-2020

DEFINITIONS

Store-based retailing

Non-store retailing

SOURCES

  • Summary 2 Research Sources

Retailing in Iran - Company Profiles

Majid Al Futtaim Hypermarkets LLC in Retailing (Iran)

STRATEGIC DIRECTION

COMPANY BACKGROUND

DIGITAL STRATEGY

  • Summary 3 Mjaid Al Futtaim Hypermarkets LLC: Share of Sales Generated by Internet Retailing 2013-2015
  • Chart 1 Majid Al Futtaim Hypermarkets LLC: Hyperstar, Hypermarket in Tehran

COMPETITIVE POSITIONING

  • Summary 4 Majid Al Futtaim Hypermarkets LLC: Competitive Position 2015

Refah Chain Stores Co in Retailing (Iran)

STRATEGIC DIRECTION

COMPANY BACKGROUND

DIGITAL STRATEGY

  • Summary 5 Refah Chain Stores Co: Share of Sales Generated by Internet Retailing 2013-2015
  • Chart 2 Refah Chain Stores Co: Refah, Hypermarket in Mashhad

COMPETITIVE POSITIONING

  • Summary 6 Refah Chain Stores Co: Competitive Position 2015

Grocery Retailers in Iran - Category Analysis

HEADLINES

TRENDS

TRADITIONAL VS MODERN

COMPETITIVE LANDSCAPE

PROSPECTS

CHANNEL FORMATS

  • Chart 3 Modern Grocery Retailers: Hyperstar, Hypermarket in Tehran
  • Chart 4 Modern Grocery Retailers: Shahrvand, Hypermarket in Tehran
  • Chart 5 Modern Grocery Retailers: Yas, Hypermarket in Tehran
  • Chart 6 Traditional Grocery Retailers: Hamid, Independent Small Grocer in Mashhad
  • Chart 7 Traditional Grocery Retailers: Panjrah, Kiosk in Mashhad
  • Chart 8 Traditional Grocery Retailers: Tak, Food/Drink/Tobacco Specialist in Mashhad

CHANNEL DATA

  • Table 18 Grocery Retailers: Value Sales, Outlets and Selling Space 2010-2015
  • Table 19 Sales in Grocery Retailers by Channel: Value 2010-2015
  • Table 20 Grocery Retailers Outlets by Channel: Units 2010-2015
  • Table 21 Sales in Grocery Retailers by Channel: % Value Growth 2010-2015
  • Table 22 Grocery Retailers Outlets by Channel: % Unit Growth 2010-2015
  • Table 23 Grocery Retailers GBO Company Shares: % Value 2011-2015
  • Table 24 Grocery Retailers GBN Brand Shares: % Value 2012-2015
  • Table 25 Grocery Retailers LBN Brand Shares: Outlets 2012-2015
  • Table 26 Grocery Retailers LBN Brand Shares: Selling Space 2012-2015
  • Table 27 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2015-2020
  • Table 28 Forecast Sales in Grocery Retailers by Channel: Value 2015-2020
  • Table 29 Forecast Grocery Retailers Outlets by Channel: Units 2015-2020
  • Table 30 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2015-2020
  • Table 31 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020

Non-Grocery Specialists in Iran - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CHANNEL FORMATS

  • Chart 9 Non-Grocery Specialists: Chidaniha, Homewares and Home Furnishing Store in Mashhad
  • Chart 10 Non-Grocery Specialists: Eucerin, Beauty Specialist Retailer in Mashhad
  • Chart 11 Non-Grocery Specialists: Pastor, Other Healthcare Specialist Retailer in Mashhad
  • Chart 12 Non-Grocery Specialists: Salar, Sports Goods Store in Mashhad
  • Chart 13 Non-Grocery Specialists: Vaida, Pet Shop and Superstore in Mashhad
  • Chart 14 Non-Grocery Specialists: Zaker, Jewellery and Watch Specialist Retailer in Mashhad

CHANNEL DATA

  • Table 32 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2010-2015
  • Table 33 Sales in Non-Grocery Specialists by Channel: Value 2010-2015
  • Table 34 Non-Grocery Specialists Outlets by Channel: Units 2010-2015
  • Table 35 Sales in Non-Grocery Specialists by Channel: % Value Growth 2010-2015
  • Table 36 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2010-2015
  • Table 37 Non-Grocery Specialists GBO Company Shares: % Value 2011-2015
  • Table 38 Non-Grocery Specialists GBN Brand Shares: % Value 2012-2015
  • Table 39 Non-Grocery Specialists LBN Brand Shares: Outlets 2012-2015
  • Table 40 Non-Grocery Specialists LBN Brand Shares: Selling Space 2012-2015
  • Table 41 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2015-2020
  • Table 42 Forecast Sales in Non-Grocery Specialists by Channel: Value 2015-2020
  • Table 43 Forecast Non-Grocery Specialists Outlets by Channel: Units 2015-2020
  • Table 44 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
  • Table 45 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020

Non-Store Retailing in Iran - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CHANNEL DATA

  • Table 46 Sales in Non-Store Retailing by Channel: Value 2010-2015
  • Table 47 Sales in Non-Store Retailing by Channel: % Value Growth 2010-2015
  • Table 48 Non-Store Retailing GBO Company Shares: % Value 2011-2015
  • Table 49 Non-Store Retailing GBN Brand Shares: % Value 2012-2015
  • Table 50 Forecast Sales in Non-Store Retailing by Channel: Value 2015-2020
  • Table 51 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020

Segmentation

This market research report includes the following:

  • Retailing
    • Store-based Retailing
      • Grocery Retailers
        • Modern Grocery Retailers
          • Convenience Stores
          • Discounters
          • Forecourt Retailers
            • Chained Forecourts
            • Independent Forecourts
          • Hypermarkets
          • Supermarkets
        • Traditional Grocery Retailers
          • Food/Drink/Tobacco Specialists
          • Independent Small Grocers
          • Other Grocery Retailers
      • Non-Grocery Specialists
        • Apparel and Footwear Specialist Retailers
        • Electronics and Appliance Specialist Retailers
        • Health and Beauty Specialist Retailers
          • Beauty Specialist Retailers
          • Chemists/Pharmacies
          • Optical Goods Stores
          • Drugstores/Parapharmacies
          • Other Healthcare Specialist Retailers
        • Home and Garden Specialist Retailers
          • Home Improvement and Gardening Stores
          • Homewares and Home Furnishing Stores
        • Leisure and Personal Goods Specialist Retailers
          • Bags and Luggage Specialist Retailers
          • Jewellery and Watch Specialist Retailers
          • Media Products Stores
          • Pet Shops and Superstores
          • Sports Goods Stores
          • Stationers/Office Supply Stores
          • Traditional Toys and Games Stores
          • Other Leisure and Personal Goods Specialist Retailers
        • Other Non-Grocery Specialists
      • Mixed Retailers
        • Department Stores
        • Mass Merchandisers
        • Variety Stores
        • Warehouse Clubs
      • Luxury Retailing
        • Luxury Apparel and Footwear Retailers
        • Luxury Bags and Luggage Specialist Retailers
        • Luxury Department Stores
        • Luxury Jewellery and Watch Retailers
    • Non-Store Retailing
      • Direct Selling
        • Apparel and Footwear Direct Selling
        • Beauty and Personal Care Direct Selling
        • Consumer Electronics Direct Selling
        • Consumer Healthcare Direct Selling
        • Consumer Appliances Direct Selling
        • Food and Drink Direct Selling
        • Home Care Direct Selling
        • Home Improvement and Gardening Direct Selling
        • Housewares and Home Furnishings Direct Selling
        • Media Products Direct Selling
        • Personal Accessories and Eyewear Direct Selling
        • Pet Care Direct Selling
        • Traditional Toys and Games Direct Selling
        • Video Games Hardware Direct Selling
        • Other Direct Selling
      • Homeshopping
        • Apparel and Footwear through Homeshopping
        • Beauty and Personal Care Homeshopping
        • Consumer Appliances Homeshopping
        • Consumer Electronics Homeshopping
        • Consumer Healthcare Homeshopping
        • Food and Drink Homeshopping
        • Home Care Homeshopping
        • Home Improvement and Gardening Homeshopping
        • Housewares and Home Furnishings Homeshopping
        • Media Products Homeshopping
        • Personal Accessories and Eyewear through Homeshopping
        • Pet Care Homeshopping
        • Traditional Toys and Games Homeshopping
        • Video Games Hardware Homeshopping
        • Other Homeshopping
      • Internet Retailing
        • Apparel and Footwear through Internet Retailing
        • Beauty and Personal Care Internet Retailing
        • Consumer Appliances Internet Retailing
        • Consumer Electronics Internet Retailing
        • Consumer Health Internet Retailing
        • Food and Drink Internet Retailing
        • Home Care Internet Retailing
        • Home Improvement and Gardening Internet Retailing
        • Homewares and Home Furnishings Internet Retailing
        • Media Products Internet Retailing
        • Personal Accessories and Eyewear through Internet Retailing
        • Pet Care Internet Retailing
        • Traditional Toys and Games Internet Retailing
        • Video Games Hardware Internet Retailing
        • Other Internet Retailing
      • Vending
        • Packaged Drinks Vending
        • Packaged Foods Vending
        • Personal Hygiene Products Vending
        • Tobacco Products Vending
        • Hot Drinks Vending
        • Traditional Toys and Games Vending
        • Other Products Vending
      • Internet Pure Play Retailers
      • Mobile Internet Retailing

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Grocery vs Non-grocery
  • Mobile Internet Retailing
  • Taxation

Market size details:

  • Retail value retail selling price excl sales tax % growth
  • Retail value retail selling price excl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price excl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY
  • Sites/outlets
  • Sites/outlets % growth
  • Sites/outlets per capita
  • Selling space
  • Selling space % growth
  • Selling space per capita
  • Retail value retail selling price incl sales tax % growth
  • Retail value retail selling price incl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY

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