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Retailers use Euromonitor International global and country level analysis for corporate strategy, target-setting, category management, buying, range analysis, channel development, consumer profiling and projects on social trends analysis and forecasting.

Who we support

  • National and international store based retailers in apparel, convenience, electricals, grocery, health and beauty, home and garden, and leisure goods
  • Mixed retailing
  • Direct sellers
  • Home shopping
  • Internet retailers
  • Wholesaling

How we support you

Corporate strategy planning

Our research reviews the strategic outlook in retailing as a whole, in specific consumer sectors and in the wider social and economic context. We help executive management set goals and targets for their regions and countries, providing intelligence for mergers and acquisitions, opportunity and market entry studies, market risk and competitive threat analysis.


Euromonitor product category research offers retail buyers and procurement teams context in negotiating with suppliers along with greater awareness of market trends, consumer preferences and brand competition. This supports successful retailer-supplier relationships. helping you work together to grow categories and add value for customers.

Competitive strategies

Retail channel size, share analysis and profiles are invaluable to competitive intelligence work. We help benchmark peers, anticipate competitor initiatives and track competitor positions.

Consumer, channel and category insights

Correlate retailers in-store shopper behavioural insights with consumption, expenditure and category trends.

Commercial management

We explore channel development issues such as tracking internet sales growth against alternative channels and assessing each in-store category against the wider market. This identifies distribution patterns and offers potential new directions to broaden or consolidate store ranges.

Special projects

Passport reviews unique macro and micro issues in retailing strategy such as incomes, share of wallet, demographics, household structures, business environments, marketing strategies, payment trends, travel, eating out and work and leisure trends.



Consulting Learn more ›

Can't find what you're looking for in Passport?

We design, manage and deliver custom projects, helping retail clients collect the information necessary for their most challenging questions.

Some typical examples of how we can help include:

  • In-depth investigations of specific channels including convenience, discounters, kiosks, markets and emerging and innovative retail formats
  • Market and competitor performance metrics including sales per week, per outlet, like-for-like sales, footfall, inventory turns and order fulfillment
  • Competitor profiles and business model analysis including organisational set-up, franchising and feasibility analysis of planned developments such as malls
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