Retailing
Retailers use Euromonitor International global and country level analysis for corporate strategy, target-setting, category management, buying, range analysis, channel development, consumer profiling and projects on social trends analysis and forecasting.
Who we support
- National and international store based retailers in apparel, convenience, electricals, grocery, health and beauty, home and garden, and leisure goods
- Mixed retailing
- Direct sellers
- Home shopping
- Internet retailers
- Wholesaling
How we support you
Corporate strategy planning
Our research reviews the strategic outlook in retailing as a whole, in specific consumer sectors and in the wider social and economic context. We help executive management set goals and targets for their regions and countries, providing intelligence for mergers and acquisitions, opportunity and market entry studies, market risk and competitive threat analysis.
Buying
Euromonitor product category research offers retail buyers and procurement teams context in negotiating with suppliers along with greater awareness of market trends, consumer preferences and brand competition. This supports successful retailer-supplier relationships. helping you work together to grow categories and add value for customers.
Competitive strategies
Retail channel size, share analysis and profiles are invaluable to competitive intelligence work. We help benchmark peers, anticipate competitor initiatives and track competitor positions.
Consumer, channel and category insights
Correlate retailers in-store shopper behavioural insights with consumption, expenditure and category trends.
Commercial management
We explore channel development issues such as tracking internet sales growth against alternative channels and assessing each in-store category against the wider market. This identifies distribution patterns and offers potential new directions to broaden or consolidate store ranges.
Special projects
Passport reviews unique macro and micro issues in retailing strategy such as incomes, share of wallet, demographics, household structures, business environments, marketing strategies, payment trends, travel, eating out and work and leisure trends.
