Retailing

We help clients maintain leadership positions, realise growth targets and achieve profitability through the understanding of markets, competitors and operating environments.

Issues we address

Our clients include grocery, mixed and specialist retailers, direct sellers, online retailers, and major distributors.

Typical client questions and needs include:

What is this category’s potential in this market?
What is our category share?
What are the opportunities and threats from this emerging channel, format, or retail concept?
What are the key success factors and how are our competitors performing?
Which customer segments should we target? What is their sales potential?
What are this product’s costs and margins?
Which products or additional services will attract customers?
How should we adapt our business model to suit the local market?

Capabilities

We offer a range of services tailored to each clients’ needs. Our capabilities include:

Market attractiveness planners
Dashboards
Forecasting models and scenario analysis
Strategic presentations
Customer analytics
Income distribution models
Segmentation analysis
Usage and attitude surveys
Competitive intelligence
Industry benchmarking

Benefits

We design custom solutions combining in-depth interviews, consumer surveys and retail audits to provide insightful analysis integrated with your standardised quantitative data.

Market and commercial due diligence
Target segments best suited to product positioning
Identify gaps in performance versus competitors
Test strategic initiatives
Benchmark performance against retail competitors and comparators
Understand customer needs and wants
Analysis of financial and non-financial performance metrics

About Consulting

Client Organisation Types

Select the appropriate organisation type below to find out how we support our clients with custom projects

Project Examples

Testimonials

"We are very happy with the delivery of the work. Excellent quality, timely delivery and sensitive to our wishes." Unilever

"We are pleased with Euromonitor's Consulting team. Their output has provided insight establishing intelligence baselines and in one case developed into a highly appreciated full-scale yearly monitoring tool. They're a true gem." Business Intelligence Manager, Soremartec SA