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Country Report

Direct Selling in Romania

Beauty and personal care direct selling accounted for around 90% of total direct selling value sales in 2011, making it the trendsetting category in this environment. Cosmetics and toiletries make up the vast majority of beauty and personal care ...

Aug 2012 | US$900| Add to cart | View details

Country Report

DIY, Home Improvement and Garden Centres in Romania

The growth from 2011 was slower than expected, mainly because the crisis is not yet over and the danger of recession is still very strong.. The popularity of DIY continued to grow in 2011 and still represents considerable novelty for Romanian ...

Aug 2012 | US$900| Add to cart | View details

Country Report

Furniture and Furnishings Stores in Romania

Romanian tastes in furniture changed during the review period. Romanian consumers are increasingly seeking modern and practical furniture, which encourages companies such as IKEA to reconsider their development and possibly to open new outlets (IKEA ...

Aug 2012 | US$900| Add to cart | View details

Country Report

Grocery Retailers in Romania

Convenience stores do not exist in Romania in 2011, the closest format being forecourt retailers. Compared with much of Europe, the retail scene in Romania remains focussed on more traditional retail outlets and independent small grocers have ...

Aug 2012 | US$900| Add to cart | View details

Country Report

Homeshopping in Romania

Homeshopping constitutes only a very small proportion of retailing value sales in Romania, accounting for value sales of less than RON80 million in 2011. Homeshopping recorded a negative current value CAGR of 2% over the review period.

Aug 2012 | US$900| Add to cart | View details

Country Report

Internet Retailing in Romania

Internet retailing has very sound potential, and is developing at a very fast pace: RON1.1 billion in value sales and 15% current value growth in 2011. Its potential is only limited by the internet penetration rate (still 38%, below the European ...

Aug 2012 | US$900| Add to cart | View details

Country Report

Leisure and Personal Goods Specialist Retailers in Romania

In 2011 the channel recorded 2% growth; still suffering from the impact of the crisis. Moreover, the value loss is due to cheaper products and not necessarily to a decrease in volume terms.

Aug 2012 | US$900| Add to cart | View details

Country Report

Mixed Retailers in Romania

In 2011 the category (consisting mainly of department stores) got a boost from the reopening of Cocor, a department store which is oriented towards high-end products and offers a variety of luxury and premium brands. During 2011, Cocor promoted ...

Aug 2012 | US$900| Add to cart | View details

Country Report

Apparel Specialist Retailers in Romania

With C&A opening new outlets (albeit very few, in the main cities) and H&M and New Yorker entering the Romanian market, the channel received a boost and sales grew. Despite the shortage of available income at an average level, branded clothing and ...

Aug 2012 | US$900| Add to cart | View details

Country Report

Health and Beauty Specialist Retailers in Romania

The majority of health and beauty specialist retailers did not open any new outlets in 2011 , but focused on making the existing ones as cost-efficient as possible through various strategies. Most of the beauty retailers are situated within shopping ...

Aug 2012 | US$900| Add to cart | View details

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LATEST ANALYST INSIGHT FOR THE RETAILING INDUSTRY