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Strategy Briefing

Consumer Buying Behaviour in the Recession: Global Online Survey

In the midst of the global downturn, with consumers facing job losses and rising prices, which purchasing criteria are they prioritising and how have their shopping habits changed? This new global report analyses the results of Euromonitor ‘s 2011 ...

Jan 2012 | US$2,600| Add to cart | View details ›

Strategy Briefing

The Haves and Have Nots: The Impact of the Widening Gap Between Rich and Poor

The income gap between rich and poor has increased steadily in line with economic progress, but only recently, with unemployment and austerity measures hitting the poor and “squeezed middle” the most, has public resentment against inequality reached ...

Nov 2011 | US$2,600| Add to cart | View details ›

Strategy Briefing

The Power of Proximity: The Complex Story of 21st Century Cities

The story of the city is the story of humanity. Cities are made up of people, not buildings. The past decades have seen rapid urbanisation and, for the first time in human history, the majority of the world’s population now live in cities. ...

Oct 2011 | US$2,600| Add to cart | View details ›

Strategy Briefing

Female Breadwinners: How the Rise in Working Women is Influencing Spending Patterns

With females graduating in greater numbers than ever and delaying family life to establish high-flying careers, traditional gender roles are becoming a thing of the past. As male-orientated jobs are hit by recession and more women become the ...

Jul 2011 | US$2,600| Add to cart | View details ›

Strategy Briefing

Make Way for Generation Z: Marketing to Today’s Tweens and Teens

The new generation, encompassing today's tweens and teenagers, have never had it so good. Brand-conscious, tech-savvy, old before their years and equipped with generous incomes that are almost entirely discretionary, they are an increasingly ...

Feb 2011 | US$2,600| Add to cart | View details ›

Strategy Briefing

Global Discretionary Goods & Services Markets in 2009 and 2010: Legacy of the Downturn (Part 2)

Following on from our previous report, Global FMCG Trends in 2009 and 2010, we identify the winners and losers of the recession among the durables and service markets covered in Euromonitor International’s global database (namely consumer appliances,...

Oct 2010 | US$2,600| Add to cart | View details ›

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