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Country Report

Direct Selling in Vietnam

When direct selling was first introduced, the first entrants which claimed to be direct selling companies turned out to be unscrupulous. Consequently, direct selling had a bad reputation in Vietnam. Over the years, the leading players, such as Aloe ...

Feb 2012 | US$900| Add to cart | View details

Country Report

DIY, Home Improvement and Garden Centres in Vietnam

Rapid urbanisation and improvements in living standards and disposable incomes led to increasing demand for building materials. Moreover, there was an increase in the number of new housing and office building projects in the country. Therefore, the ...

Feb 2012 | US$900| Add to cart | View details

Country Report

Electronics and Appliance Specialist Retailers in Vietnam

Electronics and appliance specialist retailers continued to see rapid expansion in 2011, as Vietnamese consumers, especially the younger generation, were more interested in high-technology products. This was due to the fact that some Vietnamese ...

Feb 2012 | US$900| Add to cart | View details

Country Report

Furniture and Furnishings Stores in Vietnam

Since Vietnam joined the World Trade Organization (WTO), the economy continued to record strong GDP growth. Over the review period the country witnessed a constant improvement in average disposable incomes and living standards. Together with rapid ...

Feb 2012 | US$900| Add to cart | View details

Country Report

Grocery Retailers in Vietnam

Grocery retailers continued to see strong growth in 2011 thanks to the healthy growth of modern channels such as supermarkets, hypermarkets and convenience stores. More and more Vietnamese consumers chose modern channels to buy their daily food and ...

Feb 2012 | US$900| Add to cart | View details

Country Report

Health and Beauty Specialist Retailers in Vietnam

With rising disposable incomes and living standards, Vietnamese consumers, especially middle- and high-income consumers, had increasingly sophisticated demands of health and beauty specialist retailers, besides a product-specific focus. They appeared...

Feb 2012 | US$900| Add to cart | View details

Country Report

Homeshopping in Vietnam

Despite the stronger presence of homeshopping, this channel continued to record negligible sales in 2011. Some grocery retailers, such as Lotte Mart and Big C, allowed consumers to order products via phone and have a free delivery service to their ...

Feb 2012 | US$900| Add to cart | View details

Country Report

Internet Retailing in Vietnam

In 2011 internet retailing was not a new concept to Vietnamese consumers. However, internet retailing appeared to be limited to consumer-to-consumer websites. The slow development of formal internet retailing is due to the fact that Vietnamese ...

Feb 2012 | US$900| Add to cart | View details

Country Report

Leisure and Personal Goods Specialist Retailers in Vietnam

Across leisure and personal goods specialist retailers, all channels registered healthy growth in retail current value terms in 2011, as consumers were more willing to spend on leisure and personal goods thanks to rising disposable incomes in the ...

Feb 2012 | US$900| Add to cart | View details

Country Report

Mixed Retailers in Vietnam

At the end of 2011 department stores and variety stores remained the only two types of mixed retailers present in the country. Whilst department stores has a long-established history in the country, variety stores is still quite a new concept to ...

Feb 2012 | US$900| Add to cart | View details

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LATEST ANALYST INSIGHT FOR THE RETAILING INDUSTRY