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Company Profile

Revlon Inc in Beauty and Personal Care

Nov 2011

Price: US$525

About this Report

About this Report

Euromonitor International's report on Revlon Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Skin Care market and the global economy.

Company and market share data provide a detailed look at the financial position of Revlon Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Revlon Inc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Revlon Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Skin Care research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key company facts

  • Strategic Evaluation

Financial analysis

  • Strategic Evaluation

SWOT: Revlon Inc

  • Strategic Evaluation

Key strategic objectives and challenges

  • Strategic Evaluation

Competitive Positioning

Recession and debt burden restrict Revlon

  • Competitive Positioning

Leading players in the global beauty and personal care market

  • Competitive Positioning

Market Assessment

Colour cosmetics is Revlon’s key focus

  • Market Assessment

Lightweight emerging market profile

  • Market Assessment

Developed markets still important for value growth

  • Market Assessment

Geographic and Category Opportunities

Balanced profile within colour cosmetics

  • Geographic and Category Opportunities

Strong performance in emerging markets lifts sales

  • Geographic and Category Opportunities

Both new and old markets are important for future growth

  • Geographic and Category Opportunities

Colourants in hair care strongly biased towards North America

  • Geographic and Category Opportunities

International expansion in second-tier emerging markets

  • Geographic and Category Opportunities

Shares fall in deodorants due lack of innovation and support

  • Geographic and Category Opportunities

Growth in skin care requires more commitment and resources

  • Geographic and Category Opportunities

Brand Strategy

Revlon heightens focus on flagship brands

  • Brand Strategy

Revlon the key brand, strong in colour cosmetics

  • Brand Strategy

Lack of scale undermines Almay

  • Brand Strategy

Operations

Production and operational strategies

  • Operations

Recommendations

Gradually improve financial health for future growth

  • Recommendations

Samples

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