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Company Profile

Revlon Inc in Beauty and Personal Care

Oct 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Revlon Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Beauty and Personal Care market and the global economy.

Company and market share data provide a detailed look at the financial position of Revlon Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Revlon Inc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Revlon Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Beauty and Personal Care research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Financial analysis

First half year results 2012

SWOT: Revlon Inc

Key strategic objectives and challenges

Competitive Positioning

Acquisition boost performance in 2011

Major global players in beauty and personal care

Market Assessment

Colour cosmetics is the core business

Heavy reliance on domestic market

Geographic and Category Opportunities

Balanced profile in colour cosmetics

North American boost to sales through acquisition

Rising demand drives organic growth in emerging markets

Growth potential in both emerging and developed markets

Colourants is core of hair care business

International expansion in second-tier emerging markets

Shares fall in deodorants due to lack of innovation and support

Growth in skin care requires more commitment and resources

Brand Strategy

Revlon heightens focus on flagship brands

Revlon a strong colour cosmetics label

Almay disappoints due to lack of scale

Operations

Production and operational strategies

Recommendations

Gradually improve financial health for future growth

Samples

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