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Company Profile

Rewe Group in Retailing

May 2011

Price: US$525

About this Report

About this Report


Euromonitor International's report on Rewe Group delivers a detailed strategic analysis of the company's business, examining its performance in the Retailing market and the global economy.

Company and market share data provide a detailed look at the financial position of Rewe Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Rewe Group This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Rewe Group provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Retailing research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope

Scope

Strategic Evaluation

Key company facts

SWOT – Rewe Group

Key strategic objectives and challenges

Competitive Positioning

Positive growth, but slowdown in recent years

Rewe pushed out of top ten by rival Edeka

Geographic Opportunities

Rewe enjoys strong presence in Western and Eastern Europe

Better outlook for grocery than non-grocery in Germany

Grocery retailing in Germany, a highly competitive market

Rewe employs a number of strategies to grow in Germany

Austria offers few growth opportunities

Opportunities for Penny Markt in Eastern Europe

Bright prospects in Bulgarian discounter channel

Russia the most attractive growth market in Eastern Europe

Russia’s supermarket channel: an opportunity for Rewe

Turkey offers expansion opportunities

Channel Opportunities

Western Europe: Wide channel coverage

Eastern Europe: Focus on grocery

Russia most attractive growth market for supermarkets

Bio supermarkets: Temma the way forward

Hypermarkets less of a priority for Rewe

Eastern European potential for discounters

Rewe expands into internet retailing

Rewe exits cash & carry business with sale in 2010

Brand and Private Label Strategy

Multi-brand strategy remains in 2010

Rewe brand portfolio summary

Rewe – services and format innovation key strategies

Strong competition for Penny in Germany

Tiered private label strategy

Operations

Operations

Recommendations

Key Recommendations

Samples

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