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Company Profile

Rewe Group in Retailing

May 2011

Price: US$525

About this Report

About this Report

Euromonitor International's report on Rewe Group delivers a detailed strategic analysis of the company's business, examining its performance in the Retailing market and the global economy.

Company and market share data provide a detailed look at the financial position of Rewe Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Rewe Group This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Rewe Group provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Retailing research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope

Scope

  • Scope

Strategic Evaluation

Key company facts

  • Strategic Evaluation

SWOT – Rewe Group

  • Strategic Evaluation

Key strategic objectives and challenges

  • Strategic Evaluation

Competitive Positioning

Positive growth, but slowdown in recent years

  • Competitive Positioning

Rewe pushed out of top ten by rival Edeka

  • Competitive Positioning

Geographic Opportunities

Rewe enjoys strong presence in Western and Eastern Europe

  • Geographic Opportunities

Better outlook for grocery than non-grocery in Germany

  • Geographic Opportunities

Grocery retailing in Germany, a highly competitive market

  • Geographic Opportunities

Rewe employs a number of strategies to grow in Germany

  • Geographic Opportunities

Austria offers few growth opportunities

  • Geographic Opportunities

Opportunities for Penny Markt in Eastern Europe

  • Geographic Opportunities

Bright prospects in Bulgarian discounter channel

  • Geographic Opportunities

Russia the most attractive growth market in Eastern Europe

  • Geographic Opportunities

Russia’s supermarket channel: an opportunity for Rewe

  • Geographic Opportunities

Turkey offers expansion opportunities

  • Geographic Opportunities

Channel Opportunities

Western Europe: Wide channel coverage

  • Channel Opportunities

Eastern Europe: Focus on grocery

  • Channel Opportunities

Russia most attractive growth market for supermarkets

  • Channel Opportunities

Bio supermarkets: Temma the way forward

  • Channel Opportunities

Hypermarkets less of a priority for Rewe

  • Channel Opportunities

Eastern European potential for discounters

  • Channel Opportunities

Rewe expands into internet retailing

  • Channel Opportunities

Rewe exits cash & carry business with sale in 2010

  • Channel Opportunities

Brand and Private Label Strategy

Multi-brand strategy remains in 2010

  • Brand and Private Label Strategy

Rewe brand portfolio summary

  • Brand and Private Label Strategy

Rewe – services and format innovation key strategies

  • Brand and Private Label Strategy

Strong competition for Penny in Germany

  • Brand and Private Label Strategy

Tiered private label strategy

  • Brand and Private Label Strategy

Operations

Operations

  • Operations

Recommendations

Key Recommendations

  • Recommendations

Samples

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