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Company Profile

Robert Bosch GmbH in Home and Garden

Aug 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Bosch GmbH, Robert delivers a detailed strategic analysis of the company's business, examining its performance in the Home and Garden market and the global economy.

Company and market share data provide a detailed look at the financial position of Bosch GmbH, Robert, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Bosch GmbH, Robert This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Bosch GmbH, Robert provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Home and Garden research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Bosch invests in ongoing new product development

Bosch outperforms its own expectations in 2011

SWOT: Robert Bosch GmbH

Bosch faces subdued growth in mature markets

Competitive Positioning

Bosch holds top five position in home and garden

Bosch top 10 markets in home and garden

Bosch relies on Western Europe in gardening equipment

Category and Geographic Opportunities

New products fuel sales for Bosch

Creating user demand in Germany

Bosch loses out to Stanley Black & Decker

Bosch adopts system solutions focus for DIY

Brands gain over private label as consumers return to brands

Consider entering gardening equipment in US market

Russian market to provide opportunity for Bosch

Indian market: Immature but major potential

Brand Strategy

Bosch builds in social media and retailer relations

Bosch creates demand to drive sales: Ixo and Quigo

Key themes in Bosch marketing outlook

Operations

Bosch top 10 countries by value sales

Bosch presence by market and growth prospects

Bosch: The aggressive innovator

Recommendations

Bosch: Opportunities to grow in mature markets

Samples

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