Route To Market

Choosing the best route to market to maximise sales and profits requires an understanding of markets and customer needs. Euromonitor helps clients answer their key commercial questions in order to shape their marketing planning and strategy.

1. Production, imports, exports

We help not just producers but also governments, trade associations and export development agencies to target overseas markets, providing practical reports and advice to help them compete, operate successfully and implement the best go-to-market strategy. Approaches include:

Standardised trade performance data and metric
Market dynamics, opportunities and risk assessment
Barriers to entry - legislative, duties, product standard
Operating environment - price, competition, distribution, technology, risk
Key success factors and case studies
Unmet needs and preferences - survey work
Image and perception - survey work
Strategies for different marketing culture

2. Supply and value chain

Detailed investigations to support market entry planning and identify and evaluate new revenue opportunities:

Mapping key stages and channels -production, processing, distribution
Profiles of producers, importers, manufacturers, processors, converters, distributors, re-sellers and end-customers
Profit pool analysis: where is money being made?
Analysing barriers: costs, storage, transportation, margins, exclusive agreements, regulation, licensing, technology, capital requirements

3. B2B and B2C channels

Analysis helps clients identify new channel opportunities and recommendations to improve existing channel performance. This includes:

Quantifying volume and value by channel
Identifying new channels - institutional, away-from-home, at work, trade, informal
Detailing competitor positioning and strengths

About Consulting

Organisation Types we support

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Project Examples

Testimonials

"We are very happy with the delivery of the work. Excellent quality, timely delivery and sensitive to our wishes." Unilever