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Company Profile

Royal Ahold NV in Retailing

May 2010

Price: US$525

About this Report

About this Report

Euromonitor International's report on Royal Ahold NV delivers a detailed strategic analysis of the company's business, examining its performance in the Retailing market and the global economy.

Company and market share data provide a detailed look at the financial position of Royal Ahold NV, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Royal Ahold NV This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Royal Ahold NV provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Retailing research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key Company Facts

  • Strategic Evaluation

Q4 2009 Results: Sales Gather Impetus, Margin Still Robust

  • Strategic Evaluation

SWOT – Royal Ahold NV

  • Strategic Evaluation

Key Strategic Objectives and Challenges

  • Strategic Evaluation

Competitive Positioning

Divestments Lead to Falling Sales; Recovery in Home Market

  • Competitive Positioning

Competitive Context: Ahold Falls Behind More Global Players

  • Competitive Positioning

Geographic Opportunities

Heavy Reliance on Mature Developed Markets Limits Growth

  • Geographic Opportunities

USA: Resilient Performance Despite Losing Ground to Rivals

  • Geographic Opportunities

Opportunities to Acquire US Supermarket Chains Remain

  • Geographic Opportunities

Largest Grocery Retailer in the Netherlands and Sweden

  • Geographic Opportunities

Low Share in Eastern Europe; Czech Republic Restructuring

  • Geographic Opportunities

Baltic Markets: Deep Economic Crisis Abruptly Halts Growth

  • Geographic Opportunities

Channel Opportunities

Supermarkets and Hypermarkets Remain Dominant Channels

  • Channel Opportunities

Hypermarkets: Small Share in the US, High Share in Europe

  • Channel Opportunities

Supermarkets/Convenience Stores: Netherlands and Sweden

  • Channel Opportunities

Internet Retailing: Pioneer Player in the Netherlands & US

  • Channel Opportunities

Brand and Private Label Strategies

Brands: Portfolio of Predominantly National Banners

  • Brand and Private Label Strategies

Albert/Albert Heijn /AH XL: Increasingly Multi-Channel Brand

  • Brand and Private Label Strategies

Stop & Shop/Super Stop & Shop: More Intense Competition

  • Brand and Private Label Strategies

Operations: High Level of Efficiency in the Netherlands

  • Brand and Private Label Strategies

Private label: High Quality Reputation in the Netherlands

  • Brand and Private Label Strategies

Private Label Hierarchy – USA Brands

  • Brand and Private Label Strategies

Recommendations

Key Recommendations

  • Recommendations

Samples

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