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Company Profile

Royal Ahold NV in Retailing

May 2010

Price: US$525

About this Report

About this Report


Euromonitor International's report on Royal Ahold NV delivers a detailed strategic analysis of the company's business, examining its performance in the Retailing market and the global economy.

Company and market share data provide a detailed look at the financial position of Royal Ahold NV, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Royal Ahold NV This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Royal Ahold NV provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Retailing research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key Company Facts

Q4 2009 Results: Sales Gather Impetus, Margin Still Robust

SWOT – Royal Ahold NV

Key Strategic Objectives and Challenges

Competitive Positioning

Divestments Lead to Falling Sales; Recovery in Home Market

Competitive Context: Ahold Falls Behind More Global Players

Geographic Opportunities

Heavy Reliance on Mature Developed Markets Limits Growth

USA: Resilient Performance Despite Losing Ground to Rivals

Opportunities to Acquire US Supermarket Chains Remain

Largest Grocery Retailer in the Netherlands and Sweden

Low Share in Eastern Europe; Czech Republic Restructuring

Baltic Markets: Deep Economic Crisis Abruptly Halts Growth

Channel Opportunities

Supermarkets and Hypermarkets Remain Dominant Channels

Hypermarkets: Small Share in the US, High Share in Europe

Supermarkets/Convenience Stores: Netherlands and Sweden

Internet Retailing: Pioneer Player in the Netherlands & US

Brand and Private Label Strategies

Brands: Portfolio of Predominantly National Banners

Albert/Albert Heijn /AH XL: Increasingly Multi-Channel Brand

Stop & Shop/Super Stop & Shop: More Intense Competition

Operations: High Level of Efficiency in the Netherlands

Private label: High Quality Reputation in the Netherlands

Private Label Hierarchy – USA Brands

Recommendations

Key Recommendations

Samples

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