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Company Profile

Royal FrieslandCampina NV in Packaged Food

Jan 2013

Price: US$525

About this Report

About this Report


Euromonitor International's report on Royal FrieslandCampina NV delivers a detailed strategic analysis of the company's business, examining its performance in the Packaged Food market and the global economy.

Company and market share data provide a detailed look at the financial position of Royal FrieslandCampina NV, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Royal FrieslandCampina NV This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Royal FrieslandCampina NV provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Packaged Food research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Introduction

Scope

Strategic Evaluation

Key company facts

Increase in milk prices helps to buoy Royal FrieslandCampina

Infant and toddler nutrition once again boosts net sales

SWOT: Royal FrieslandCampina NV

Key strategic challenges and objectives

Competitive Positioning

Emerging market presence boosts top players

Mature dairy market encourages international expansion

Investment in Alaska Milk Corp boosts performance in 2012

Emerging market dairy expansion impacts on global rankings

Market Assessment

FrieslandCampina remains geographically restricted in foods

Dairy dominates FrieslandCampina fortunes

Merger masks relative under-performance

Dairy

Growth in per capita consumption underpins emerging markets

Outlook mixed in Western Europe

FrieslandCampina targets sustainable and organic farming

Western Europe offers strongest opportunities in organic dairy

China to overwhelmingly dominate dairy in Asia Pacific

Opportunities in cheese most striking in Russia

Establish production bases in more dynamic markets

Emerging markets become increasingly important in yoghurt

Baby Food

Fragmented brand portfolio adds to complexity in baby food

Target smaller markets in China to expand distribution

Other Opportunities

German butter set to contract

Emerging markets become increasingly important in yoghurt

India a good fit for FrieslandCampina

Brand Strategy

FrieslandCampina brands built on dairy

Fragmentation persists in dairy portfolio

Operations

FrieslandCampina targets emerging market expansion

Recommendations

FrieslandCampina must continue expansion into new markets

Samples

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