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Company Profile

Royal FrieslandCampina NV in Packaged Food

Jan 2012

Price: US$525

About this Report

About this Report

Euromonitor International's report on Royal FrieslandCampina NV delivers a detailed strategic analysis of the company's business, examining its performance in the Baby Food market and the global economy.

Company and market share data provide a detailed look at the financial position of Royal FrieslandCampina NV, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Royal FrieslandCampina NV This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Royal FrieslandCampina NV provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Baby Food research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key company facts

  • Strategic Evaluation

Financial assessment

  • Strategic Evaluation

Price rises drive growth in H1 2011

  • Strategic Evaluation

SWOT: Royal FrieslandCampina NV

  • Strategic Evaluation

Strategic objectives and challenges

  • Strategic Evaluation

Competitive Positioning

Danone extends global lead

  • Competitive Positioning

Leaders’ share remains unchanged

  • Competitive Positioning

Market Assessment

Packaged food operations founded on dairy

  • Market Assessment

Platform for expansion in emerging markets

  • Market Assessment

Dairy Opportunities

Challenges and opportunities in drinking milk products

  • Dairy Opportunities

Building on milk’s natural image

  • Dairy Opportunities

Asia Pacific to drive drinking milk products growth

  • Dairy Opportunities

Struggling to establish presence in China

  • Dairy Opportunities

Emerging markets driving company cheese growth

  • Dairy Opportunities

Strong platform in growth markets

  • Dairy Opportunities

Lack of strength in functional yoghurt

  • Dairy Opportunities

Shifting health focus in Western Europe yoghurt

  • Dairy Opportunities

Platform for expansion in emerging markets

  • Dairy Opportunities

Pockets of potential in other dairy

  • Dairy Opportunities

Baby Food Opportunities

Investing in baby food expansion

  • Baby Food Opportunities

Targeting children’s specific nutritional requirements

  • Baby Food Opportunities

Oils and Fats Opportunities

Strong German bias in butter

  • Oils and Fats Opportunities

Brand Strategy

Looking to build loyalty amongst health-conscious consumers

  • Brand Strategy

Frisian Flag posts contrasting performances in key markets

  • Brand Strategy

Campina focuses on building consumer trust

  • Brand Strategy

Operations

Supporting strategy with infrastructural investment

  • Operations

Recommendations

Work required to exploit international opportunities

  • Recommendations

Samples

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