RTDs and high-strength premixes market research

Euromonitor has the world’s most comprehensive research on the RTDs and high-strength premixes category within the alcoholic drinks industry. We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data.

Euromonitor data and market analysis cultivates your organization’s awareness of the RTDs and high-strength premixes market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our RTDs and high-strength premixes market research answer questions such as:

What is the market size of RTDs and high-strength premixes?
What are the major brands in RTDs and high-strength premixes?
Has the trend towards at-home entertaining had a positive impact on RTDs as consumers want to replicate the bar experience at home?
How have RTDs performed in comparisons to high-strength premixes?

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Total: (88)

Country Report

Rtds/High-Strength Premixes in Serbia

As an area which mainly targets young urban consumers, RTDs/high-strength premixes was strongly affected by the economic crisis and resulting high unemployment. The largest area, wine-based RTDs, recorded a 6% decline in on-trade volume sales and an ...

Feb 2012 | $900| Add to cart | View details ›

Country Report

Rtds/High-Strength Premixes in Italy

RTDs/high-strength premixes continue to be in the spotlight of developments, with numerous new products entering the market in 2011. RTD cocktails were the most prominent launches, but continuing economic problems in Italy are posing an obstacle to ...

Jan 2012 | $900| Add to cart | View details ›

Country Report

RTDs/High-Strength Premixes in Chile

Competition from spirits was the main factor that negatively impacted high-strength premixes in 2011. Vodka is growing in importance in Chilean spirits and rum has been performing well for a while. Both flavoured rums and vodka are also gaining ...

Jan 2012 | $900| Add to cart | View details ›

Country Report

Rtds/High-Strength Premixes in Japan

RTDs/high-strength premixes grew by 8% in volume terms in 2011, although the manufacturers suffered from a shortage of can materials for several months after the March earthquake. The sole driver of growth was spirits-based RTDs, which dominate the ...

Jan 2012 | $900| Add to cart | View details ›

Country Report

Rtds/High-Strength Premixes in Canada

In 2011, RTDs/high-strength premixes saw some revival in terms of volume, compared to the poor performance of 2009-2010. Sales registered a modest increase of 1% to reach 74 million. Current value of sales also saw an increase, with 4% and a total of...

Jan 2012 | $900| Add to cart | View details ›

Country Report

Rtds/High-Strength Premixes in Costa Rica

The new and harsher penalties for drunk drivers continued affecting the high alcohol content products in 2011, such as RTDs and high-strength premixes, with consumers opting for lower alcohol content beverages such as beer. The main drinkers of these...

Jan 2012 | $900| Add to cart | View details ›

Country Report

RTDs/High-Strength Premixes in Brazil

In November 2011 Diageo Brasil sponsored the Smirnoff Nightlife Exchange Project – a dancing night celebrated in several countries, particularly Brazil. Events occur simultaneously in four cities of the country, including São Paulo, Rio de Janeiro, ...

Jan 2012 | $900| Add to cart | View details ›

Country Report

Rtds/High-Strength Premixes in New Zealand

Total volume sales of RTDs/high-strength premixes increased by 3% in 2011 to reach 64 million litres. Similarly total value sales increased by 4% in 2011 reaching NZ$1 billion.

Jan 2012 | $900| Add to cart | View details ›

Country Report

RTDs/High-Strength Premixes in Georgia

RTDs/high-strength premixes are largely absent from the Georgian market, and trial sales of such products that occasionally appear on store shelves are insignificant.

Jan 2012 | $900| Add to cart | View details ›

Country Report

Rtds/High-Strength Premixes in Colombia

Between 2007 and 2010, spirits-based and wine-based RTDs exhibited a declining trend, but in 2011 these categories returned to growth, with more brands and presentations available on retailers’ shelves. In wine-based products, besides the traditional...

Jan 2012 | $900| Add to cart | View details ›