RTDs and high-strength premixes market research

Euromonitor has the world’s most comprehensive research on the RTDs and high-strength premixes category within the alcoholic drinks industry. We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data.

Euromonitor data and market analysis cultivates your organization’s awareness of the RTDs and high-strength premixes market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our RTDs and high-strength premixes market research answer questions such as:

What is the market size of RTDs and high-strength premixes?
What are the major brands in RTDs and high-strength premixes?
Has the trend towards at-home entertaining had a positive impact on RTDs as consumers want to replicate the bar experience at home?
How have RTDs performed in comparisons to high-strength premixes?

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Total: (89)

Country Report

Rtds/High-Strength Premixes in Greece

Despite the unsatisfactory performance of 2010’s new product launches, RTDs/high-strength premixes continued to be in the spotlight of developments, with numerous new products entering the category in 2011. RTD cocktails and vodka-based liqueurs were...

May 2012 | US$900| Add to cart | View details ›

Country Report

Rtds/High-Strength Premixes in Egypt

Sales of RTDs have increased at healthy rates over the years, jumping from 637,000 litres in 2009 to 732,000 litres in 2011. RTDs/high-strength premixes is solely dependent on sales of spirit-based RTDs, with malt- and wine-based RTDs as well as ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Rtds/High-Strength Premixes in Switzerland

The major trend in the RTDs/high-strength premixes market in 2011 was gärpops. Gärpops are “alcopops” made from either wine or beer rather than being spirit based. One reason for their success could be the price advantage that gärpops enjoy. In 2004,...

May 2012 | US$900| Add to cart | View details ›

Country Report

Rtds/High-Strength Premixes in the Czech Republic

RTDs/High-strength premixes recorded dynamic total volume and value growth in 2011, thanks mainly to the launch of Staropramen Cool Lemon, a malt-based RTD which mixes beer with lemon juice to create a 2% abv beverage. Total sales increased by 45% in...

May 2012 | US$900| Add to cart | View details ›

Country Report

Rtds/High-Strength Premixes in France

The fashion for the Cuban cocktail, the mojito, is revolutionising high-strength premixes. The successful launch of Bacardi Mojito in 2010 has engendered a wave of new product developments in 2011 and the growing interest in Latin American cocktails.

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Rtds/High-Strength Premixes in the Netherlands

RTDs/high-strength premixes had mixed results in 2011 with high-strength premixes performing better than RTDs. High-strength premixes perform better benefiting from the shift in consumer habits towards drinking at home, with manufacturers aware of ...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Rtds/High-Strength Premixes in Belgium

While this category was only a shadow of its former self in the middle of the review period, RTDs/high-strength premixes enjoyed impressive growth during the last couple of years. In fact, there was already a growing fad for Caribbean cocktails like ...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Rtds/High-Strength Premixes in the United Kingdom

There was ongoing growth for the cocktail in a can trend towards the end of the review period. A growing number of people opted to socialise at home rather than in the on-trade in order to save money. Many of these consumers were thus attracted by ...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Rtds/High-Strength Premixes in Israel

Alongside cider/perry, RTDs is one of the lowest selling areas within alcoholic drinks in Israel. The main reason for this is the fact that Israeli consumers base their purchasing decisions within alcoholic drinks, especially on-trade, on the latest ...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Rtds/High-Strength Premixes in Nigeria

Intense marketing activities by producers, on-going Westernisation (especially with regard to night life trends), increased consumption among female consumers and the improving economy fuelled growth within RTDs/high-strength premixes in 2011. ...

Apr 2012 | US$900| Add to cart | View details ›