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Rtds/High-Strength Premixes

Euromonitor International publishes the world's most comprehensive market research on the RTD / high-strength premixes industry.

Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.​

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Country Report

Rtds/High-Strength Premixes in Japan

Sep 2017

RTDs/high-strength premixes was the most dynamic alcoholic drinks category in Japan in 2016, registering particularly dynamic total volume growth of 13%. There were various reasons for such high growth being registered in the category during the ...

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Strategy Briefing

Cannabis and the Alcohol Industry; Weed or Fertiliser?

Sep 2017

Competition on labour, water supplies and land values are issues already impacting the supply side of both industries but it is in the realm of consumption patterns where cannabis disruption can prove seismic. Appellations and terroir, Cannasseurs ...

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Country Report

Rtds/High-Strength Premixes in Nigeria

Sep 2017

2016 was not a great year for producers of RTDs as volume sales dropped significantly, especially for the leading brand, Orijin. Orijin had had spectacular success when it was launched in 2013 but by 2016 sales had reached a peak and consumers who ...

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Strategy Briefing

Alcoholic Drinks: Quarterly Statement Q3

Aug 2017

Beyond reiterating Euromonitor International’s key baseline projections, this latest update in our forecasting model highlights the markets and categories positioned favourably or defensively in the evolving alcoholic drinks arena. From where are the...

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Strategy Briefing

Finding Value in Alcoholic Drinks in Key Markets

Aug 2017

The new alcoholic drinks value shares model now available on Passport offers a new perspective on how companies are performing as well as positioned. This briefing looks at six key markets – the US, China, India, Russia, Brazil and Germany – and ...

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Country Report

Rtds/High-Strength Premixes in India

Aug 2017

Demand for RTDs/high-strength premixes continued to rise in 2016 thanks to the increasing trend towards socialising over a drink. This is especially prevalent among young adults aged between 20 and 30. Spirit-based RTDs also benefited from being seen...

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Country Report

Rtds/High-Strength Premixes in the United Arab Emirates

Aug 2017

The only products currently available in this category in the United Arab Emirates are spirit-based RTDs, with many consumers buying them from duty-free shops as opposed to regular off-trade or on-trade outlets. Consumers buying alcohol from ...

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Country Report

Rtds/High-Strength Premixes in Pakistan

Aug 2017

RTDs/high-strength premixes continued to see insignificant sales in 2016 with there being no local production and with imports being banned....

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Country Report

Rtds/High-Strength Premixes in Kenya

Aug 2017

Spirit-based RTDs recorded impressive growth among the growing population of female consumers, with Smirnoff Black Ice, Smirnoff Red Ice and Redds being the standout brands. These brands were supported by massive promotion and marketing in bars and ...

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City Market Report

Alcoholic Drinks in Bangalore

Jul 2017

Higher disposable incomes and exposure to international culture have led to a boom in the alcoholic beverages industry in Bangalore. While whiskies remains the biggest alcoholic drinks category, beer and wine are also becoming increasingly popular. ...

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Country Report

Rtds/High-Strength Premixes in the United Kingdom

Jul 2017

The fact that most of the well-established brands in RTDs/high-strength premixes have reached maturity has had a negative effect on the performance of the category in the UK for several years now. Furthermore, the decline recorded in the category ...

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Country Report

Rtds/High-Strength Premixes in Tunisia

Jul 2017

RTDs/high-strength premixes’ consumer base remained small, but growing in 2016, mainly consisting of young adults and women....

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Country Report

Rtds/High-Strength Premixes in Russia

Jul 2017

In 2016, wine-based RTDs registered growth in volume sales for the first time since 2011. Although wine-based RTDs continued to account for a low total volume share of 15% in 2016, increasing consumer interest towards wine-based RTDs has been ...

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Strategy Briefing

Alcoholic Drinks Global Industry Overview

Jul 2017

In 2016 the global alcoholic drinks market remained in negative territory for a second year running and following hot on the hills of its first slump in more than a decade back in 2015. Nevertheless, a largely flatlining top line volume growth and a ...

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Country Report

Rtds/High-Strength Premixes in Bulgaria

Jul 2017

During 2016, the only category in RTDs/high-strength premixes which recorded positive growth was wine-based RTDs. Sales of wine-based RTDs are benefiting from the growing trend coming from Italy for drinking refreshing, low-ABV fruity wines during ...

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Country Report

Rtds/High-Strength Premixes in Venezuela

Jun 2017

Wine-based RTDs remains by far the largest product category, with 65% of total volume sales of RTDs/high-strength premixes in 2016. The fact that products within wine-based RTDs are affordable in terms of price represents a competitive advantage in ...

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Country Report

Rtds/High-Strength Premixes in Indonesia

Jun 2017

In 2016, RTDs recovered from the severe blow of the January 2015 alcoholic drinks sales ban in convenience stores and traditional grocery retailers. During 2016, there was a lower frequency of raids on retail channels, and consumers became more ...

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Country Report

Rtds/High-Strength Premixes in Bolivia

Jun 2017

Companies within RTDs/high-strength premixes were focused on offering larger formats at competitive prices in 2016. Local companies have focused on low pricing in order to reach more young consumers with low incomes who are looking for affordable ...

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Country Report

Rtds/High-Strength Premixes in Argentina

Jun 2017

Sales of RTDs/high-strength premixes declined by 9% in total volume terms in 2016, due to the colder autumn and winter, and triggered by a recessive economic period during 2016....

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Country Report

Rtds/High-Strength Premixes in Colombia

Jun 2017

Compared to the review period, which recorded a total volume CAGR of 4%, RTDs/high-strength premixes recorded its fastest growth in 2016 of 6%. Increasing availability through modern retailers, along with affordable prices compared to other alcoholic...

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