1. Home
  2. Store
  3. Industry Coverage
  4. Alcoholic Drinks
  5. Rtds/High-Strength Premixes

Rtds/High-Strength Premixes

Euromonitor International publishes the world's most comprehensive market research on the RTD / high-strength premixes industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.​

Learn More

City Market Report

Alcoholic Drinks in Bangalore

Jul 2017

Higher disposable incomes and exposure to international culture have led to a boom in the alcoholic beverages industry in Bangalore. While whiskies remains the biggest alcoholic drinks category, beer and wine are also becoming increasingly popular. ...

US$375
View details Add to cart
Country Report

Rtds/High-Strength Premixes in the United Kingdom

Jul 2017

The fact that most of the well-established brands in RTDs/high-strength premixes have reached maturity has had a negative effect on the performance of the category in the UK for several years now. Furthermore, the decline recorded in the category ...

US$990
View details Add to cart
Country Report

Rtds/High-Strength Premixes in Tunisia

Jul 2017

RTDs/high-strength premixes’ consumer base remained small, but growing in 2016, mainly consisting of young adults and women....

US$990
View details Add to cart
Country Report

Rtds/High-Strength Premixes in Russia

Jul 2017

In 2016, wine-based RTDs registered growth in volume sales for the first time since 2011. Although wine-based RTDs continued to account for a low total volume share of 15% in 2016, increasing consumer interest towards wine-based RTDs has been ...

US$990
View details Add to cart
Strategy Briefing

Alcoholic Drinks Global Industry Overview

Jul 2017

In 2016 the global alcoholic drinks market remained in negative territory for a second year running and following hot on the hills of its first slump in more than a decade back in 2015. Nevertheless, a largely flatlining top line volume growth and a ...

US$1,325
View details Add to cart
Country Report

Rtds/High-Strength Premixes in Bulgaria

Jul 2017

During 2016, the only category in RTDs/high-strength premixes which recorded positive growth was wine-based RTDs. Sales of wine-based RTDs are benefiting from the growing trend coming from Italy for drinking refreshing, low-ABV fruity wines during ...

US$990
View details Add to cart
Country Report

Rtds/High-Strength Premixes in Venezuela

Jun 2017

Wine-based RTDs remains by far the largest product category, with 65% of total volume sales of RTDs/high-strength premixes in 2016. The fact that products within wine-based RTDs are affordable in terms of price represents a competitive advantage in ...

US$990
View details Add to cart
Country Report

Rtds/High-Strength Premixes in Indonesia

Jun 2017

In 2016, RTDs recovered from the severe blow of the January 2015 alcoholic drinks sales ban in convenience stores and traditional grocery retailers. During 2016, there was a lower frequency of raids on retail channels, and consumers became more ...

US$990
View details Add to cart
Country Report

Rtds/High-Strength Premixes in Bolivia

Jun 2017

Companies within RTDs/high-strength premixes were focused on offering larger formats at competitive prices in 2016. Local companies have focused on low pricing in order to reach more young consumers with low incomes who are looking for affordable ...

US$990
View details Add to cart
Country Report

Rtds/High-Strength Premixes in Argentina

Jun 2017

Sales of RTDs/high-strength premixes declined by 9% in total volume terms in 2016, due to the colder autumn and winter, and triggered by a recessive economic period during 2016....

US$990
View details Add to cart
Country Report

Rtds/High-Strength Premixes in Colombia

Jun 2017

Compared to the review period, which recorded a total volume CAGR of 4%, RTDs/high-strength premixes recorded its fastest growth in 2016 of 6%. Increasing availability through modern retailers, along with affordable prices compared to other alcoholic...

US$990
View details Add to cart
Country Report

Rtds/High-Strength Premixes in Slovenia

Jun 2017

Regardless of the improving economic factors and increased consumer confidence, RTDs/high-strength premixes witnessed a volume decline of -1% in 2016. The products are frequently substituted with at home mixers....

US$990
View details Add to cart
Country Report

Rtds/High-Strength Premixes in Germany

Jun 2017

Compared with the CAGR seen in the review period (2011-2016), growth in RTDs/high-strength premixes slowed down considerably in 2016. This was mainly due to wine-based RTDs showing a slowdown in volume growth after a strong rise over previous years. ...

US$990
View details Add to cart
Country Report

Rtds/High-Strength Premixes in Uruguay

Jun 2017

After the initial boom in sales of spirit-based RTDs in 2011-2012, following Diageo Uruguay’s launch of Smirnoff Ice, total volume sales growth stabilised at 3% for two consecutive years. In late 2014, Fábricas Nacionales de Cerveza (FNC) launched ...

US$990
View details Add to cart
Country Report

Rtds/High-Strength Premixes in Spain

Jun 2017

2016 saw sales of RTDs/high-strength premixes hampered by the general shift in consumption towards other categories of alcoholic drinks in which products have higher levels of added value. Within the context of the ongoing economic recovery, the ...

US$990
View details Add to cart
Country Report

Rtds/High-Strength Premixes in Guatemala

Jun 2017

Ever since the beer price war began in Guatemala in 2010 and prices dropped considerably, alcoholic drinks changed in the country: consumers began to switch from drinking spirits to drinking beers. RTDs has become a way for spirits to compete with ...

US$990
View details Add to cart
Country Report

Rtds/High-Strength Premixes in Austria

Jun 2017

RTDs/high-strength premixes was influenced by two distinctive factors in 2016. On the one hand, the negative image of RTDs/high-strength premixes of being old-fashioned was additionally underpinned by the ongoing trend towards alcoholic drinks with a...

US$990
View details Add to cart
Country Report

Rtds/High-Strength Premixes in Ecuador

Jun 2017

The 2016 economic crisis has made consumers more price oriented, with affordable products growing in popularity, even though quality is not comparable to that of mid-priced options. As a result, price remained the primary factor driving the market in...

US$990
View details Add to cart
Country Report

Rtds/High-Strength Premixes in Peru

Jun 2017

RTDs/high-strength premixes is a category that has been re-invented over time, moving from very affordable products with basic packaging to premium products with a whole image and marketing that back up their growth. Imported and domestic companies ...

US$990
View details Add to cart
Country Report

Rtds/High-Strength Premixes in the Netherlands

Jun 2017

The popularity of wine-based RTDs helped RTDs/high-strength premixes to achieve growth in volume terms in 2016. As wine-based RTDs is a category with a relatively low average unit price compared with other categories within RTDs/high-strength ...

US$990
View details Add to cart
Page 1

    Recently Viewed

    Market Research Solutions

    Passport

    Market Intelligence Systems

    Passport Consumer Appliances is the leading on-line market intelligence system for strategic, corporate and marketing planning. A regional subscription delivers unrivalled levels of research and analysis for major and small consumer appliances, helping you make clear, confident decisions.


    Passport Major Appliances
    Americas
    Passport Small Appliances
    Asia Pacific and Australasia
    Passport Major Appliances
    Eastern Europe

    Passport Small Appliances
    Middle East and Africa
    Passport Major Appliances
    Western Europe



    Learn more

    Custom Research Projects

    Every project designed to your needs.

    Learn more

    market research bulletins

    Your number one resource for industry news and trends

    Sign up now