RTDs and high-strength premixes market research

Euromonitor has the world’s most comprehensive research on the RTDs and high-strength premixes category within the alcoholic drinks industry. We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data.

Euromonitor data and market analysis cultivates your organization’s awareness of the RTDs and high-strength premixes market and the greater competitive environment, ensuring accurate and focused strategies for your business.

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Our RTDs and high-strength premixes market research answer questions such as:

What is the market size of RTDs and high-strength premixes?
What are the major brands in RTDs and high-strength premixes?
Has the trend towards at-home entertaining had a positive impact on RTDs as consumers want to replicate the bar experience at home?
How have RTDs performed in comparisons to high-strength premixes?

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Total: (88)

Country Report

Rtds/High-Strength Premixes in Kenya

Growth of RTDs slowed in 2011 as a result of depressed consumption brought about by the high inflation rates and tough economic conditions. Additionally, RTDs did not benefit from higher sales due to the average unit price rising by 6%.

Feb 2012 | $900| Add to cart | View details ›

Country Report

RTDs/High-Strength Premixes in Hungary

In 2011, RTDs is one of the best performers in the main alcoholic drinks categories. In this year, malt-based RTDs sales increased to take 0.4% of beer volume, which means 12.4 million litres. The role of these products is not yet significant in the...

Feb 2012 | $900| Add to cart | View details ›

Country Report

Rtds/High-Strength Premixes in Slovakia

RTDs/high-strength premixes account for only a small share of total alcoholic drinks sales in Slovakia. Consumers are not use to consume RTDs/high-strength premixes, but prefer other alcoholic drinks types. The reason behind this is most likely lack ...

Feb 2012 | $900| Add to cart | View details ›

Country Report

Rtds/High-Strength Premixes in Romania

RTDs/high-strength premixes sales remain marginal in Romania. However, the consumer lifestyle changes which occurred between 2006 and 2008 continued to boost demand in 2011 despite the crisis and declining purchasing power. Indeed, RTDs/high-strength...

Feb 2012 | $900| Add to cart | View details ›

Country Report

Rtds/High-Strength Premixes in Sweden

In 2010, high-strength premixes were launched at Systembolaget for the first time. Three brands were launched that year and, in 2011, a further six brands were launched and contributed to the near 14% growth. The focus remained on products that ...

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Country Report

Rtds/High-Strength Premixes in Azerbaijan

RTDs/high-strength premixes remained very small in size in 2011 in Azerbaijan, being represented by only spirit-based RTDs. RTDs continued to suffer from a lack attention from customers who were not always aware or appreciative of this category ...

Feb 2012 | $900| Add to cart | View details ›

Country Report

Rtds/High-Strength Premixes in the US

RTDs/high-strength premixes declined by a 4% CAGR over the review period as a whole due to a lack of innovation and the removal of caffeine from the MillerCoors and Anheuser-Busch offerings. In 2011, sales of RTDs/high-strength premixes rebounded to ...

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Country Report

RTDs/High-Strength Premixes in Malaysia

Spirit-based RTDs continues to make up the bulk of sales with a 93% volume share in 2011 and grew by a further 1% on 2010, while wine-based RTDs volumes declined by almost 2% on the previous year.

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Country Report

Rtds/High-Strength Premixes in Dominican Republic

The mixology trend in the Dominican Republic did not benefit RTDs sales as consumers switched to other drinks to be mixed like vodka and white rum. The other fact impacting sales negatively is the failure of fake cider products, such as Benedicta and...

Feb 2012 | $900| Add to cart | View details ›

Country Report

Rtds/High-Strength Premixes in Vietnam

In the context of the review period, the presence of RTDs/high-strength premixes continued to be negligible. This was due to the fact that consumers generally do not have knowledge of this product. In addition, distribution seemed to be limited, ...

Feb 2012 | $900| Add to cart | View details ›