Rtds/High-Strength Premixes

Market research on the RTD / high-strength premixes industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Rtds/High-Strength Premixes in Kenya

Jun 2018

In the review period, spirit-based RTDs remained popular amongst the growing millennial population. Notably, Smirnoff Black Ice, Smirnoff Red Ice and Redd’s remain popular amongst women. These brands are supported by massive promotion and marketing ...

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Rtds/High-Strength Premixes in Uzbekistan

Jun 2018

Sales of RTDs/high-strength premixes remained negligible in Uzbekistan in 2017. Very low volume sales were due to the lack of consumer awareness and limited availability in alcoholic drinks stores in Uzbekistan. Apart from that, high prices also ...

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Rtds/High-Strength Premixes in Poland

Jun 2018

RTDs/high-strength premixes in Poland continued to experience a strong decline in 2017. At least four brands including Gate and Jack Daniel’s were discontinued and are no longer available in Poland. At the end of the review period, there was a ...

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Rtds/High-Strength Premixes in South Africa

Jun 2018

The improved economy is expected to accelerate decline in high-strength premixes during the forecast period, with consumers shifting to more premium products. The move will be supported by lifestyle changes, as millennials are expected to show more ...

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Rtds/High-Strength Premixes in Macedonia

Jun 2018

In 2017, RTDs/high-strength premixes achieved moderate total volume growth following a steep decline in 2016. It remains a very small category in comparison with the main alcoholic drinks categories such as beer, wine and spirits. RTDs/High-strength ...

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Rtds/High-Strength Premixes in Slovenia

Jun 2018

Unlike in other alcoholic drink areas, the improving economy and increased consumer confidence did not have a significant impact within RTDs/high-strength premixes in 2017, with sales continuing to decline. This can mainly be attributed to the fact ...

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Rtds/High-Strength Premixes in Norway

Jun 2018

RTDs/high-strength premixes recorded lower growth in 2017 than the previous year due to a colder summer than usual, with sales of RTDs in particular being weather sensitive. Furthermore, increased cross-border trade with Sweden limited growth, not ...

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Rtds/High-Strength Premixes in Cameroon

Jun 2018

RTDs/high-strength premixes recorded strong growth in 2017 as a result of a growing consumer base, stemming from increasing visibility and consumer awareness. Although this growth is likely to subside in the long run, the positive trend is expected ...

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Rtds/High-Strength Premixes in the Czech Republic

Jun 2018

RTDs declined during 2017 as malt-based RTD Frisco, which accounted for the vast majority of sales within RTDs, was discontinued. Plzenský Prazdroj as changed the production method and the ingredients and relaunched Frisco as a cider in spring 2017. ...

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Rtds/High-Strength Premixes in Latvia

Jun 2018

In contrast to the cider/perry category, which has caught the wave in terms of offering an increasing variety of premium production, RTDs/high-strength premixes is still largely populated by the same set of drinks that were present over the review ...

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Rtds/High-Strength Premixes in New Zealand

Jun 2018

RTDs/high-strength premixes has traditionally been one of the more innovative categories in alcoholic drinks in New Zealand, with Independent Liquor in particular known for its strong innovation pipeline, which has seen rapid turnaround times from ...

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Rtds/High-Strength Premixes in Bolivia

Jun 2018

The young population segment and people with a lower economic income generally account for most consumption of RTDs in Bolivia. Consumption preferences of Bolivian consumers of alcoholic drinks evolve over time. RTDs are in demand in the initial ...

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Rtds/High-Strength Premixes in Venezuela

Jun 2018

Wine-based RTDs remains, by far, the largest category due to the products’ affordability and sweet taste which is very appealing to Venezuelan consumers. In fact, demand increased over the review period as some consumers found wine-based RTDs to be a...

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Rtds/High-Strength Premixes in Vietnam

Jun 2018

At the end of the review period, RTDs/high-strength premixes remained insignificant in the country due to low consumer awareness and low demand from foreign consumers. The popularity and ubiquity of beer in the country tend to result in low consumer ...

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Rtds/High-Strength Premixes in Slovakia

Jun 2018

The vast majority of category sales were generated by RTDs in 2017 as high-strength premixes was negligible in the country. However, the limited product availability of RTDs in retail outlets meant that it was the smallest category of alcoholic ...

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Rtds/High-Strength Premixes in Taiwan

Jun 2018

RTDs/high-strength premixes witnessed improved total volume growth in 2017 compared to the review period’s overall performance. It began to display positive growth towards the end of the review period after years of decline. This can be somewhat ...

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Rtds/High-Strength Premixes in Ukraine

Jun 2018

RTDs/high-strength premixes comprises only one area, spirit-based RTDs. Sales of wine-based, malt-based and other RTDs remained negligible at the end of the review period. However, there was new product development related to malt-based and ...

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Rtds/High-Strength Premixes in Uruguay

Jun 2018

RTDs/high-strength premixes is the smallest category in volume terms within alcoholic drinks in the country, with sales far below those of other categories. These are products that are aimed at very specific consumers, and at expensive average unit ...

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Rtds/High-Strength Premixes in Hong Kong, China

Jun 2018

As in the review period, demand for RTDs/high-strength premixes continued to decline in 2017, due to falling popularity amongst consumers. This was mainly due to limited distribution of such products, a lack of advertising and strong competition from...

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Rtds/High-Strength Premixes in Indonesia

Jun 2018

2017 saw slow retail spending, mainly due to weak consumer confidence and changing consumer values. The effect was especially strong for RTDs/high-strength premixes, which rely more heavily on off-trade than on-trade channels. In addition, Permendag ...

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