About this Report
The last of the four BRIC economies to be the subject of a special strategy briefing, Russia continues to thrive and has become a consumer power to be reckoned with. With Russian elites already overtaking Europeans in terms of conspicuous consumption, the consumer potential – and with it the scope of Western brands – is boundless once wealth trickles down to the bulk of consumers. This report looks in depth at the key drivers and operator response across all Russian consumer and market sectors.
What this report includes
- Top-level strategic analysis of how major consumer trends will influence global markets
- Consumer insight
- Impact across all relevant consumer markets
- Unique graphics and case studies
- Key market snapshots
- Accompanying presentation to synthesise main findings
Why buy this report
- Identify factors driving change now and in the future
- Understand motivation
- Forward-looking outlook
- Briefings and presentation should provoke lively discussion at senior level
- Take a step back from micro trends
- Get up to date estimates and comment
Delivery format
PDF/Word
Downloadable from MyPages
