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Russia

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Russia.

Russia StatisticsConsumer Lifestyles in Russia

Russia Country BriefingsFuture Demographics: Russia in 2030

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    Country Report

    Bottled Water in Russia

    Feb 2017

    Demand for still bottled water quickly recovered in 2016 and determined the growth trend of the overall bottled water category in Russia. Still bottled water registered retail volume growth of 2% in 2016 compared with decline of 3% the previous year....

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    Country Report

    Carbonates in Russia

    Feb 2017

    Other non-cola carbonates posted 3% retail volume growth in 2016, which benefited the overall category as it slowed the pace of the decline that began the previous year. Growth in other non-cola carbonates was the result of both strengthening demand ...

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    Country Report

    Energy Drinks in Russia

    Feb 2017

    Energy drinks registered retail volume growth of 3% in 2016, compared with the decline of 2% the previous year, to reach 158 million litres. The category remained highly immature in Russia and was able to recover in a short time thanks to ...

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    Country Report

    Juice in Russia

    Feb 2017

    In 2016, demand remained affected by significantly increased prices. Average unit price growth of 11% in current terms in 2016 followed an increase of 15% the previous year. Retail prices of juice were largely impacted by fluctuations in foreign ...

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    Country Report

    Soft Drinks in Russia

    Feb 2017

    Consumption of soft drinks in 2016 in Russia continued to decline although only marginally. Different segments performed differently given unequal recovery of consumer demand depending on prices. Bottled water, the most popular soft drink, posted ...

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    Country Report

    RTD Coffee in Russia

    Feb 2017

    In 2016, prices of consumer goods in Russia calmed down after the jump of the previous year caused by huge depreciation of the ruble. This had a positive impact on consumer demand as the main products in RTD coffee in Russia were imported....

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    Country Report

    RTD Tea in Russia

    Feb 2017

    In 2016, RTD tea consumption in Russia continued to decline as more consumers tried to adapt their spending to higher consumer prices and reduced purchases of non-essential goods. As such, RTD tea volume sales continued to decline, by 10% to 301 ...

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    Country Report

    Sports Drinks in Russia

    Feb 2017

    Sports drinks sales started to recover in 2016 and recorded 2% retail volume growth after a 7% decline in 2015. As a result, sports drinks volume sales reached nine million litres, accompanied by a retail value sales increase of 10% in current terms ...

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    Country Report

    Concentrates in Russia

    Feb 2017

    In 2016, demand for liquid concentrates remained weak, negatively affected by reduced consumer purchasing power. Retail volume sales in liquid concentrates decreased by 2% in 2016. Due to price growth, current retail value sales of liquid ...

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    Country Briefing

    Digital Consumer in Russia

    Feb 2017

    The Russian consumer is ready for change and the market is changing already. More and more Russians use a variety of electronic devices on a daily basis - for payments, searching for information, for buying, etc. Payment methods are gradually moving ...

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    Country Report

    Coffee in Russia

    Feb 2017

    Consumer demand for instant coffee continued to persist in 2016 in Russia, remaining less influenced by higher prices, which had jumped significantly in the year before. Simultaneously, in 2016, demand for standard fresh ground coffee also continued ...

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    Country Report

    Other Hot Drinks in Russia

    Feb 2017

    In 2016, chicory drinks continued to gain popularity in Russia, resulting in high growth of volume sales of other plant based hot drinks. As prices of coffee remained impacted by the fluctuations of foreign exchange rates, more and more consumers in ...

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    Country Report

    Hot Drinks in Russia

    Feb 2017

    Consumption of hot drinks in Russia continued to increase in 2016, despite declining real disposable incomes. Consumer prices calmed down in 2016 after the inflation shock of the previous year, whilst real wages started to grow, positively ...

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    Country Report

    Tea in Russia

    Feb 2017

    In 2016, disposable incomes in Russia continued to drop, making consumers search for cheaper alternatives of their usually selected brands. Noticeably, consumers are not willing to reduce their tea consumption; however, they try to spend less on tea....

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    Country Profile

    Russia: Country Profile

    Jan 2017

    Russia’s economy will see feeble gains in 2017. An ambitious programme of fiscal consolidation along with continued weaknesses in private consumption are drags. However, both agriculture and manufacturing are showing signs of recovery. Investment has...

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    Country Report

    Dishwashing in Russia

    Jan 2017

    Russian consumers visibly migrated towards hand dishwashing in 2016 due to the ongoing economic downturn. Fewer Russians are willing to pay notable amounts for dishwashers and then also designate substantial amounts of money for automatic dishwashing...

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    Country Report

    Bleach in Russia

    Jan 2017

    More Russian consumers are starting to perceive bleach as an outdated home care product. Generally, the product is more popular amongst the older generation in Russia. However, as they comprise a decreasing percentage of the population and as they ...

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    Country Report

    Home Insecticides in Russia

    Jan 2017

    Domestic manufacturers dominated home insecticides in Russia prior to the economic crisis, but with economic grievances, domestic players further increased their lead. Local manufacturers enjoy a strong reputation due to their product quality and ...

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    Country Report

    Laundry Care in Russia

    Jan 2017

    Several years of deteriorating economic conditions have left a visible mark on Russian consumers. Within laundry care, this has translated into a migration towards cheaper brands and also less expensive formats such as traditional powder detergents. ...

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    Country Report

    Air Care in Russia

    Jan 2017

    In the context of dropping disposable incomes and falling consumer confidence levels, which were induced by the economic crisis and high inflation in the country, it is unsurprising that private label lines and cheaper brands in general continued to ...

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