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Russia

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Russia.

Russia StatisticsConsumer Lifestyles in Russia

Russia Country BriefingsFuture Demographics: Russia in 2030

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    Country Report

    Adult Incontinence in Russia

    Mar 2017

    Although the trend of health and wellness is growing, adult incontinence still lacks consumer awareness in Russia. In comparison with other tissue and hygiene categories, adult incontinence is less saturated. Competition is relatively marginal and ...

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    Country Report

    Away-From-Home Tissue and Hygiene in Russia

    Mar 2017

    Various factors such as a worsening business environment, declining purchasing power, growing prices and increasing costs contributed to the ongoing downturn of away-from-home tissue and hygiene in Russia in 2016. Sales of the category are heavily ...

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    Country Report

    Nappies/Diapers/Pants in Russia

    Mar 2017

    In 2016, the ongoing recession in Russia continued to reduce consumers’ purchasing power. However, nappies/diapers/pants was not characterised as a category as being highly affected in volume terms as parents continued to purchase the products for ...

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    Country Report

    Tissue and Hygiene in Russia

    Mar 2017

    The decline of the Russian economy significantly affected all industries, and tissue and hygiene was no exception. Fluctuating oil prices, Western economic sanctions, and weakening domestic demand have contributed to the ongoing downturn in the ...

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    Country Report

    Retail Tissue in Russia

    Mar 2017

    In 2016, retail tissue was influenced by a growing competitive environment, expanding private label and the development of new products. The growing trend of health and wellness increased consumer awareness and demand for reasonable prices with ...

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    Country Report

    Sanitary Protection in Russia

    Mar 2017

    Due to the continuous recession of the Russian economy, consumers’ disposable incomes and purchasing power continued to decrease in 2016. This encouraged Russians to find ways to optimise their expenses and therefore sales of private label sanitary ...

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    Country Report

    Wipes in Russia

    Mar 2017

    In 2016, the economic situation in Russia greatly impacted wipes. Although personal wipes are not perceived to be a price-sensitive product, it is not considered to be particularly essential. The ongoing recession and reduced purchasing power has ...

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    City Review

    Novosibirsk City Review

    Mar 2017

    While Novosibirsk finds it hard to compete with the likes of Moscow and St Petersburg on many economic and consumer indicators, the city has earned itself a rightful title as "the capital of Siberia". Russia's third-most populous city is currently ...

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    City Review

    St Petersburg City Review

    Mar 2017

    Generating 5% of Russian GDP in 2016, St Petersburg is a distant second to Moscow (26%). Nonetheless, St Petersburg is an important industrial centre and logistics gateway, as well as an aspiring start-up hub. On the consumer side, the cultural ...

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    City Review

    Moscow City Review

    Feb 2017

    Moscow holds undisputed economic leadership in Russia, accounting for 26% of national GDP in 2016. However, in being Europe's most populous city, Moscow disappoints with its inferior labour productivity as well as lagging disposable incomes and ...

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    Strategy Briefing

    Global Economic Forecasts: Q1 2017

    Feb 2017

    Despite the risk of stronger trade and immigration restrictions and greater policy uncertainty after Donald Trump took the Presidential office, the reaction of financial markets has been more optimistic than expected. In this context, we have revised...

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    Country Report

    Bottled Water in Russia

    Feb 2017

    Demand for still bottled water quickly recovered in 2016 and determined the growth trend of the overall bottled water category in Russia. Still bottled water registered retail volume growth of 2% in 2016 compared with decline of 3% the previous year....

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    Country Report

    Carbonates in Russia

    Feb 2017

    Other non-cola carbonates posted 3% retail volume growth in 2016, which benefited the overall category as it slowed the pace of the decline that began the previous year. Growth in other non-cola carbonates was the result of both strengthening demand ...

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    Country Report

    Energy Drinks in Russia

    Feb 2017

    Energy drinks registered retail volume growth of 3% in 2016, compared with the decline of 2% the previous year, to reach 158 million litres. The category remained highly immature in Russia and was able to recover in a short time thanks to ...

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    Country Report

    Juice in Russia

    Feb 2017

    In 2016, demand remained affected by significantly increased prices. Average unit price growth of 11% in current terms in 2016 followed an increase of 15% the previous year. Retail prices of juice were largely impacted by fluctuations in foreign ...

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    Country Report

    Soft Drinks in Russia

    Feb 2017

    Consumption of soft drinks in 2016 in Russia continued to decline although only marginally. Different segments performed differently given unequal recovery of consumer demand depending on prices. Bottled water, the most popular soft drink, posted ...

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    Country Report

    RTD Coffee in Russia

    Feb 2017

    In 2016, prices of consumer goods in Russia calmed down after the jump of the previous year caused by huge depreciation of the ruble. This had a positive impact on consumer demand as the main products in RTD coffee in Russia were imported....

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    Country Report

    RTD Tea in Russia

    Feb 2017

    In 2016, RTD tea consumption in Russia continued to decline as more consumers tried to adapt their spending to higher consumer prices and reduced purchases of non-essential goods. As such, RTD tea volume sales continued to decline, by 10% to 301 ...

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    Country Report

    Sports Drinks in Russia

    Feb 2017

    Sports drinks sales started to recover in 2016 and recorded 2% retail volume growth after a 7% decline in 2015. As a result, sports drinks volume sales reached nine million litres, accompanied by a retail value sales increase of 10% in current terms ...

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    Country Report

    Concentrates in Russia

    Feb 2017

    In 2016, demand for liquid concentrates remained weak, negatively affected by reduced consumer purchasing power. Retail volume sales in liquid concentrates decreased by 2% in 2016. Due to price growth, current retail value sales of liquid ...

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