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Russia

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Russia.

Russia StatisticsConsumer Lifestyles in Russia

Russia Country BriefingsFuture Demographics: Russia in 2030

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          Country Report

          Computers and Peripherals in Russia

          Sep 2016

          The decline in computers and peripherals in Russia continued in both retail volume and value (at constant 2016 prices) terms in 2016. This was due to the ongoing economic recession, decreasing real incomes and declining business investment. The lack ...

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          Country Report

          Home Audio and Cinema in Russia

          Sep 2016

          The ongoing economic recession in Russia in 2016 reduced real incomes of consumers and investment in business. Russian consumers started to economise; therefore, perceived non-necessity purchases, such as home audio and cinema products, continued to ...

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          Country Report

          Home Video in Russia

          Sep 2016

          Home video continued to be affected by the harsh economic crisis in Russia. Retail volume sales dropped by 48% in 2015 and 14% in 2016. Historically important TV brands, such as Toshiba and Sharp, left the market while others like Panasonic limited ...

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          Country Report

          Imaging Devices in Russia

          Sep 2016

          Imaging devices continued to see a strong decrease in retail volume sales in Russia in 2016 as the real incomes of consumers contracted. Only devices with strong hobby positioning saw positive development. As a result, SLR and actions cameras ...

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          Country Report

          In-Car Entertainment in Russia

          Sep 2016

          In-car navigation and in-dash media players continued to see strong decreases in retail volume sales in 2016. In-car navigation suffered from strong competition from smartphones with navigation systems. Meanwhile, in-dash media players were hampered ...

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          Country Report

          Mobile Phones in Russia

          Sep 2016

          The economic recession and decreasing disposable incomes directly impacted the consumption habits of Russians. However, smartphones finally took over the role of the main mobile phone device in Russia. A smartphone is considered a first necessity ...

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          Country Report

          Consumer Electronics in Russia

          Sep 2016

          After the collapse of retail volume sales of consumer electronics in 2015, the negative trend continued in 2016. Although prices of oil were partly restored, business investments and the real income of Russians continued to decline, making a fast ...

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          Country Report

          Portable Players in Russia

          Sep 2016

          The balance of portable players changed in 2016. Retail volume sales declined due to the poor performance of the largest subcategory, portable multimedia players. With more connective alternatives, such as smartphones, tablets and smart TVs, gaining ...

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          Country Report

          Wearable Electronics in Russia

          Sep 2016

          Wearable electronics enjoyed significant growth in popularity in Russia in 2016. Firstly, Russian consumers followed the global trend for wearable electronics. Secondly, the vast majority of wearable electronics carry low unit prices, making these ...

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          Country Report

          Adult Mouth Care in Russia

          Sep 2016

          In 2016, Russians economised on many products, including adult mouth care, often resorting to homemade remedies. The main reason for this was a 2015 increase in the unit prices of all medicines due to devaluation of the national currency, in turn ...

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          Country Report

          Analgesics in Russia

          Sep 2016

          Analgesics recorded a marginal current value decline in 2016. The majority of analgesics in Russia are included on the state list of vital and essential medicines. The prices of vital and essential medicines are regulated by the state authorities. ...

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          Country Report

          Cough, Cold and Allergy (Hay Fever) Remedies in Russia

          Sep 2016

          Winters in Russia are usually marked by a high incidence of colds and flu, with the winter of 2015/2016 being no exception as 90% of Russia’s regions were hit by a swine flu (H1N1) epidemic. This killed more than 130 people according to the Russian ...

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          Country Report

          Dermatologicals in Russia

          Sep 2016

          In 2016, dermatologicals were among the consumer health products most affected by falling purchasing power and an increase in unit prices in 2015. This category includes several products which have high income elasticity of demand, such as medicated ...

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          Country Report

          Digestive Remedies in Russia

          Sep 2016

          Digestive remedies remained flat in current value terms in 2016 with sales of around RUB32.8 billion. This performance can be partly attributed to falling purchasing power as a result of the deteriorating economic climate in Russia. However, various ...

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          Country Report

          Eye Care in Russia

          Sep 2016

          With the strong penetration of computers and mobile phones in the country, many Russians are using these devices both at work and in their leisure time. Prolonged exposure to electronic devices frequently leads to problems such as dry eye and eye ...

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          Country Report

          Herbal/Traditional Products in Russia

          Sep 2016

          Herbal/traditional products in Russia are popular not only among elderly people but also more health-conscious consumers thanks to their low toxicity levels and fewer possible side-effects. Furthermore, companies manufacturing herbal/traditional ...

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          Country Report

          NRT Smoking Cessation Aids in Russia

          Sep 2016

          Following the latest amendments to the federal anti-tobacco law in 2015, the tax on tobacco products continued to rise at the end of the review period. In 2016, sales of cigarettes continued to suffer from a strong government focus on reducing ...

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          Country Report

          Consumer Health in Russia

          Sep 2016

          Ongoing falling disposable incomes in 2016 made Russians extremely price-sensitive. They started to economise on medicines, switching to lower-priced products, while also reducing their expenditure on other non-essential items. This led to the ...

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          Country Report

          Sleep Aids in Russia

          Sep 2016

          Hectic, stressful and mentally exhausting lifestyles continued to have an adverse effect on Russian consumers in 2016, causing tension, pain and insomnia among a growing number. Moreover, work hours tend to have become less defined, often even ...

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          Country Report

          Sports Nutrition in Russia

          Sep 2016

          Sports nutrition grew by 11% in current value terms in 2016, reaching sales of RUB2.8 billion. This was a slower performance when compared to the review period CAGR of 14%. The fluctuating exchange rate at the beginning of 2016 directly affected the ...

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