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Company Profile

Ryanair Holdings Plc in Travel and Tourism

Jul 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Ryanair Holdings Plc delivers a detailed strategic analysis of the company's business, examining its performance in the Travel and Tourism market and the global economy.

Company and market share data provide a detailed look at the financial position of Ryanair Holdings Plc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Ryanair Holdings Plc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Ryanair Holdings Plc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Travel and Tourism research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Brand portfolio

Financial assessment

Financial performance in 2012

Ryanair traffic at a glance

SWOT: Ryanair Holdings Plc

Key strategic objectives and challenges

Competitive Positioning

Regional performance

Global ranking

European LCC performance in 2011

Market shares of major European budget players

Global competitive performance

Global footprint

Category and Geographic Opportunities

Scandinavia and the Baltics on the radar

Eastern Europe - an attractive market

Regional development

New category focus

Brand Strategy

Brand strategy : Branching into other segments

Web strategy

Social media

Operations

All means possible to achieve profitability

The current fleet

Chinese companies considered

Reviewing and adding new routes

The battle of the bases

Recommendations

Maturing market requires new strategies

Samples

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