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Global Briefing

RYO Tobacco and The New Age of Total Tobacco

Apr 2012

Price: US$2,000

About this Report

About this Report

The appeal of RYO (fine cut tobacco) is as a lower cost, self-rolled alternative to cigarettes. This report quantifies the price advantage and examines the markets which drive the global fine cut industry to see if there is real potential for RYO to expand beyond its current niche.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Table of Contents

Table of Contents

Introduction

Scope

RYO: Is the strategy working?

Total tobacco and what it means

Key RYO features

Overview : Market Context

RYO growth hijacked by tax loopholes

RYO: A regional market

RYO Price Versus Cigarettes

The RYO price advantage: Does it exist?

Cigarette versus RYO equivalent price in leading RYO markets

Cigarette versus RYO equivalent price outlook

Pipe Tobacco and RYO

Pipe tobacco thrives on tax loopholes distorting the RYO market

Country Analysis

Top 10 RYO Countries 2011

Trends in RYO: A positive story for a niche market

Germany: A strong RYO market gaining share

Germany: The rise and fall of pipe as an RYO alternative

Germany: RYO history – innovation and tax

Germany NPD trends in RYO

Belgium: World’s leading RYO consumer

Belgium: Why is RYO so popular?

Netherlands: RYO hit by tax rises

Netherlands: Strong , traditional RYO market in decline

France: RYO takes advantage of decline in cigarette sales

Spain: RYO a refuge for cash strapped cigarette smokers

UK: Strong RYO growth in high price market

US: Pipe Tobacco Replaces Fine Cut as Main RYO Tobacco

US: RYO and tax

US: RYO in the US – it’s complicated

Hungary: Cash strapped smokers switch to RYO

Poland: How tax can drive a tobacco category

Thailand: The sole major Asian RYO market

Australia: Falling cigarette sales and innovation drive RYO growth

Argentina: RYO grows faster than cigarettes

Company Strategies: Total Tobacco

Roll-your-own: Regional share comparisons 2011

RYO leading companies: Growing interest in RYO

RYO: Leading brands

Major companies by market positioning

Imperial fine cut: Total tobacco in action

Imperial and total tobacco: Fine cut versus cigarettes

Imperial RYO market shares performance 2010-11

Marketing and Innovation

Innovation in RYO: A survival necessity

Marketing and innovation in roll-your-own

Imperial RYO: New product developments

Make your own: An attempt to add convenience to RYO

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