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Global Briefing

Safety First: Global Baby Food Opportunities and Challenges to 2015

Feb 2011

Price: US$2,000

About this Report

About this Report

Global baby food sales have proven largely recession proof, though retail growth will become increasingly dependent on emerging markets given their more favourable birth rates and economic prospects. Regardless of whether a market is developed or developing, adding value will be essential to future prospects and will help brands stave off private label encroachment. That said, companies must also take care not to run foul of local breastfeeding initiatives in marketing their latest innovations.

What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

  • Introduction

Objectives of global briefing

  • Introduction

Key findings

  • Introduction

Global Performance

Global retail value sales maintain momentum in 2010

  • Global Performance

Baby food shows its resilience to global economic downturn

  • Global Performance

Category Analysis

Dried baby food most dynamic category in 2010

  • Category Analysis

Unchecked consumer demand for toddler milk formula

  • Category Analysis

Organic formats outperform conventional milk formula

  • Category Analysis

Regional Analysis

Asia Pacific single largest region for baby food by retail value

  • Regional Analysis

Fallout from the melamine contamination crisis in China

  • Regional Analysis

China milk formula retail sales performance

  • Regional Analysis

Fallout from melamine crisis also prompts more added value

  • Regional Analysis

Economic downturn constrains birth rates in Western Europe

  • Regional Analysis

National breastfeeding initiatives also constrain growth

  • Regional Analysis

Can toddler milk formula save Western European sales?

  • Regional Analysis

Toddler milk formula explodes in British baby food market

  • Regional Analysis

Private label making inroads into US baby food

  • Regional Analysis

Dried baby food on the decline in Latin America

  • Regional Analysis

Prepared baby food thrives in Eastern Europe

  • Regional Analysis

Competitive Landscape

Nestlé remains leading player in global baby food

  • Competitive Landscape

Nestlé versus Danone : Asia Pacific holds the key

  • Competitive Landscape

Mead Johnson looks to Middle East and Africa

  • Competitive Landscape

Private label remains almost negligible in global baby food

  • Competitive Landscape

What lessons can private label baby food take from the US?

  • Competitive Landscape

Channel Analysis

Supermarkets/hypermarkets dominate global sales

  • Channel Analysis

Internet baby food sales constrained by safety concerns

  • Channel Analysis

Stand-alone baby stores could pave the way for future growth

  • Channel Analysis

Key Trends and Developments

Simplicity, functionality, colour-coding and provenance

  • Key Trends and Developments

Packaging centres on convenience, convenience, convenience

  • Key Trends and Developments

Baby food that helps prevent sleepless nights

  • Key Trends and Developments

Focus on disease prevention, not cure

  • Key Trends and Developments

Building up immune system development

  • Key Trends and Developments

Organic baby food formats increasingly popular

  • Key Trends and Developments

Finding the right niche

  • Key Trends and Developments

Ethical positioning could create viable niche

  • Key Trends and Developments

Hybrid categories: Puleva’s Peques PapiYa ! in Spain

  • Key Trends and Developments

Hybrid categories: Nestlé Mucilon Pronto Para Beber in Brazil

  • Key Trends and Developments

Baby food hybrids expanding elsewhere

  • Key Trends and Developments

Global Prospects and Opportunities

Strong global retail growth prospects for baby food

  • Global Prospects and Opportunities

Milk formula will lead global sales growth

  • Global Prospects and Opportunities

Emerging regions will underpin global growth prospects

  • Global Prospects and Opportunities

Case study: Milk formula in the Middle East and Africa

  • Global Prospects and Opportunities

China and Russia to play key role in future sales prospects

  • Global Prospects and Opportunities

Expansion should be gradual and tailored to each market

  • Global Prospects and Opportunities

Asia Pacific focus markets for baby food

  • Global Prospects and Opportunities

Final conclusions: Carefully phrase the “baby” message

  • Global Prospects and Opportunities

Final conclusions: More formats and careful shelf positioning

  • Global Prospects and Opportunities

Report Definitions

Data parameters and report definitions

  • Report Definitions

Definitions

  • Report Definitions

Samples

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