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Company Profile

Salton Inc in Domestic Electrical Appliances

Oct 2009

Price: US$525

About this Report

About this Report


Euromonitor International's report on Salton Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Appliances market and the global economy.

Company and market share data provide a detailed look at the financial position of Salton Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Salton Inc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Salton Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Consumer Appliances research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Strategic Evaluation

Key Company Facts

Financial Assessment

SWOT – Salton Inc

Key Strategic Objectives and Challenges

Competitive Positioning

Lack of Innovation and Geographic Narrowness

Share Falls as Increase Share Through Asian Markets

Salton Global Ranking Stagnates

Market Assessment

Salton Gradually Opening New Markets

Salton Well Positioned in Terms of Predicted Global Growth

Category and Geographic Opportunities

Middle East and Africa Could Benefit from Portfolio Adjustment

Emerging Trends Suit Salton in Australasia

Greater Scale in Latin America Should Improve Opportunity

Healthier Positions for Food Products in Key Markets

‘Connected’ Appliances a Nascent Market for Salton

Joint Ventures Allow Salton to Piggyback Technologies

Brand Strategy

No Sign of Unity in Fragmented Brand Offer

Salton Growth in Middle East and Africa

Toastmaster Gains in Niche Categories

Russell Hobbs Provides Premium Positioning

George Foreman Global but Remains 4 th Largest Brand

Recommendations

Salton Must Look Beyond US Market

Samples

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