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Company Profile

Samsonite International SA in Personal Goods

Jun 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Samsonite International SA delivers a detailed strategic analysis of the company's business, examining its performance in the Personal Accessories market and the global economy.

Company and market share data provide a detailed look at the financial position of Samsonite International SA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Samsonite International SA This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Samsonite International SA provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Personal Accessories research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Profitability rises in the year of IPO

Reorganisation: Regional focus

SWOT: Samsonite International SA

Key strategic objectives and challenges

Competitive Positioning

Stellar performance post 2009

Varying degrees of competition

Market Assessment

Prospective non-luggage growth

Well positioned in largest travel goods markets

Asia Pacific dominates company growth

Category and Geographic Opportunities

The next hurdle: Handbags and travel/sports bags

Growth markets: Present and the future

Travel trends point to Asia

Brand Strategy

Brand portfolio

Brand extensions and advertising

Operations

Manufacturing reliance

Distribution network

Recommendations

New categories and markets need focus

Report Definitions

Definitions

Samples

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