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Company Profile

Samsung Corp in Consumer Appliances

Mar 2011

Price: US$525

About this Report

About this Report

Euromonitor International's report on Samsung Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Small Appliances market and the global economy.

Company and market share data provide a detailed look at the financial position of Samsung Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Samsung Corp This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Samsung Corp provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Small Appliances research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key company facts

  • Strategic Evaluation

Financial assessment

  • Strategic Evaluation

SWOT – Samsung Corp

  • Strategic Evaluation

Key strategic objectives and challenges

  • Strategic Evaluation

Becoming a solutions providing company

  • Strategic Evaluation

Competitive Positioning

Samsung consistently outperforms the market

  • Competitive Positioning

New markets drive share growth for Samsung

  • Competitive Positioning

Solid long-term growth for Samsung

  • Competitive Positioning

Market Assessment

Samsung can use technological edge to develop share

  • Market Assessment

Samsung Corp – category presence and growth prospects

  • Market Assessment

Emerging markets still Samsung’s targeted opportunity

  • Market Assessment

Category and Geographic Opportunities

Middle East and Africa offers strong growth prospects

  • Category and Geographic Opportunities

Samsung plays long game in China

  • Category and Geographic Opportunities

Small Chinese portfolio means tighter focus

  • Category and Geographic Opportunities

Major appliances in Asia Pacific is Samsung’s focus

  • Category and Geographic Opportunities

Factory location underpins price strategy

  • Category and Geographic Opportunities

Pressing into Eastern Europe despite slump

  • Category and Geographic Opportunities

Eastern Europe still holds potential for Samsung

  • Category and Geographic Opportunities

Gilt comes off Russian market

  • Category and Geographic Opportunities

Russian market long term recovery

  • Category and Geographic Opportunities

Western European wealth suits Samsung’s positioning

  • Category and Geographic Opportunities

Innovation and functionality key for developed market entry

  • Category and Geographic Opportunities

Refrigeration appliances best prospect for Samsung

  • Category and Geographic Opportunities

Upper end, the direction for refrigeration

  • Category and Geographic Opportunities

Laundry appliances can support stronger prices

  • Category and Geographic Opportunities

Possible distributor tie-in to help develop built-in sales

  • Category and Geographic Opportunities

Production and Sales

Samsung Corp coverage in main markets and performance

  • Production and Sales

Samsung Corp – Top 10 markets by volume

  • Production and Sales

Global and regional sales network 2010

  • Production and Sales

Production network in Asia Pacific

  • Production and Sales

Production network in Eastern Europe

  • Production and Sales

Production network in North America

  • Production and Sales

Production network in Latin America

  • Production and Sales

Wide geographic presence to become globally competitive

  • Production and Sales

Brand Strategy

Homogenising the brand strategy

  • Brand Strategy

Samsung

  • Brand Strategy

Recommendations

Samsung needs more flexibility

  • Recommendations

Samples

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