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Company Profile

Samsung Corp in Consumer Appliances

Jun 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Samsung Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Appliances market and the global economy.

Company and market share data provide a detailed look at the financial position of Samsung Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Samsung Corp This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Samsung Corp provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Consumer Appliances research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Samsung, world's largest electronics company

Samsung expects growth in developed markets to slow

SWOT: Samsung Corp

Internal wrangling cannot be allowed to impact operations

Competitive Positioning

Samsung Corp's positioning remains stable

Chinese players steal a march on rivals

Samsung sees growth in both emerging and mature markets

Market Assessment

Samsung's strong and diverse presence in major appliances

Samsung's strong presence in major appliances

Category and Geographic Opportunities

Promising outlook for key markets

Emerging markets to drive growth in major appliances

End of subsidy programmes shifts focus to trading up

Battle for China to be fought at the retail store

Samsung a leader in the Indian market for major appliances

Samsung does battle with Whirlpool once again

Opportunity must be seized in Brazil

Samsung poised for a stake in Brazilian market

US recovery delayed

Asian competitors pose challenge for US players

Consider local acquisition to drive sales in air treatment in China

Russia provides boost in vacuum cleaners for Samsung

Asian competitors pose challenge for US players

Brand Strategy

Samsung aims for global brand consistency

Samsung tries to find balance in new product development

Operations

Samsung's top 10 markets by volume sales and performance

Samsung's main markets by volume contribution and outlook

Samsung's production footprint in Asia Pacific

Samsung's production footprint in Eastern Europe

Samsung's production footprint in Latin America

Samsung expands outside Asia Pacific

Samsung is a top 10 producer of consumer appliances globally

Samsung's production ranking remains stable

Recommendations

Samsung: Natural competitive advantage

Samples

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