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Company Profile

Samsung Corp in Consumer Electronics

May 2011

Price: US$525

About this Report

About this Report


Euromonitor International's report on Samsung Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Electronics market and the global economy.

Company and market share data provide a detailed look at the financial position of Samsung Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Samsung Corp This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Samsung Corp provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Consumer Electronics research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Financial assessment

SWOT – Samsung Corp

Key strategic objectives and challenges

Competitive Positioning

Samsung Corp under pressure in digital televisions

Samsung Corp in mobile phones

Computers: Looking beyond South Korea

Samsung Corp in cameras and camcorders

Market Assessment

Regional revenue potential

Products with global potential

Category and Geographic Opportunities

Global prospects in digital televisions

Can tablets do what laptops and netbooks could not?

Global prospects in mobile phones

Global prospects in single function devices

Brand Strategy

Connected home

Multimedia content integration

Appliances

Operations

Samsung Corp's vast manufacturing base

Recommendations

Focus on hardware while nurturing services

Report Definitions

Definitions

Samples

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