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Company Profile

Samsung Corp in Consumer Electronics

May 2011

Price: US$525

About this Report

About this Report

Euromonitor International's report on Samsung Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Electronics market and the global economy.

Company and market share data provide a detailed look at the financial position of Samsung Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Samsung Corp This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Samsung Corp provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Consumer Electronics research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key company facts

  • Strategic Evaluation

Financial assessment

  • Strategic Evaluation

SWOT – Samsung Corp

  • Strategic Evaluation

Key strategic objectives and challenges

  • Strategic Evaluation

Competitive Positioning

Samsung Corp under pressure in digital televisions

  • Competitive Positioning

Samsung Corp in mobile phones

  • Competitive Positioning

Computers: Looking beyond South Korea

  • Competitive Positioning

Samsung Corp in cameras and camcorders

  • Competitive Positioning

Market Assessment

Regional revenue potential

  • Market Assessment

Products with global potential

  • Market Assessment

Category and Geographic Opportunities

Global prospects in digital televisions

  • Category and Geographic Opportunities

Can tablets do what laptops and netbooks could not?

  • Category and Geographic Opportunities

Global prospects in mobile phones

  • Category and Geographic Opportunities

Global prospects in single function devices

  • Category and Geographic Opportunities

Brand Strategy

Connected home

  • Brand Strategy

Multimedia content integration

  • Brand Strategy

Appliances

  • Brand Strategy

Operations

Samsung Corp's vast manufacturing base

  • Operations

Recommendations

Focus on hardware while nurturing services

  • Recommendations

Report Definitions

Definitions

  • Report Definitions

Samples

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