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Sanitary Protection

Euromonitor International publishes the world's most comprehensive market research on the sanitary protection industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.

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Country Report

Sanitary Protection in Japan

Jun 2017

Sanitary protection recorded current value growth of 1% in 2016 to reach JPY98 billion. Over the decade to 2016, Japan’s population of females aged between 12 and 54 years-old fell by 3 million to 31 million. However, an increase in female employment...

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Country Report

Sanitary Protection in India

Jun 2017

Leading sanitary protection manufacturers such as Procter & Gamble Hygiene and Health Care Ltd, Johnson & Johnson (India) Ltd and Kimberly-Clark Lever Ltd have increased advertising and promotional activities to educate consumers, which has increased...

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Country Report

Sanitary Protection in Kenya

May 2017

Some 29% of the total population of Kenya comprises women aged between 12 and 54 years old, the core consumer base for sanitary protection products. The usage of sanitary protection products in Kenya among the population group aged 12-54 has ...

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Strategy Briefing

Disruptors in Disposable Hygiene Market: Rise of Reusable Alternatives - Responding to Challenge

May 2017

At a pace of growth far ahead of disposable products, reusable alternatives in feminine hygiene and adult incontinence are moving into mass retail and are expanding geographically. Positioned as sustainable, affordable, healthier, and more ...

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Strategy Briefing

Category Update: Sanitary Protection

May 2017

With significant unmet potential in developing markets, sanitary protection shows room for future growth. Product segmentation, with a focus on overnight protection, natural ingredients and other trends, can help guide the category dynamic, while ...

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Strategy Briefing

Tissue and Hygiene: Quarterly Statement Q2 2017

May 2017

The tissue and hygiene forecast sees another downgrade with the latest quarterly update. While the downgrade is small, compared to the projected market value and volume, it signals persistent pressure on the industry stemming from GDP weakness and ...

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Country Report

Sanitary Protection in Thailand

May 2017

Sanitary protection clocked slightly stronger current value growth in 2016 in comparison with what was recorded in the category in 2015. Per capita usage of sanitary protection in Thailand remained low, however, especially in comparison with more ...

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Country Report

Sanitary Protection in Cameroon

May 2017

Sanitary protection registered current retail value growth of 11% in 2016. Growth in the overall category was due to an increase in the number of urban women working in higher-income white-collar jobs and seeking more task-specific products. For ...

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Country Report

Sanitary Protection in Portugal

Apr 2017

A more confident consumer base and the improved economic context supported positive growth in sanitary protection in 2016, with much consumption in the category transferred to higher-priced products. The category performed better in value then in ...

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Country Report

Sanitary Protection in Germany

Apr 2017

As the German population is experiencing major demographic shifts which have led to the ageing of German society, the number of menstruating women has been declining for some time and this development is expected to continue over the forecast period....

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Country Report

Sanitary Protection in France

Apr 2017

France is one of the countries in which the use of sanitary protection products is most widespread, with the country registering average annual per capita use of 256 units per woman aged 12-54 in 2016, which was in line with the Western European ...

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Country Report

Sanitary Protection in Estonia

Apr 2017

Sales of sanitary protection grew by 3% in 2016. The country continued to recover from recession, enabling consumers to become increasingly demanding thanks to their rising levels of disposable income. However, as a result of long-term population ...

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Country Report

Sanitary Protection in Hong Kong, China

Apr 2017

Per capita use of sanitary protection among women in Hong Kong aged between 12 and 54 years old was 188 units in 2016. Although per capita usage in the category is lower than what is considered normal in Western Europe and North America, the 16 units...

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Country Report

Sanitary Protection in Canada

Apr 2017

In recent years, volume growth rates in sanitary protection in Canada have been negatively impacted by the ageing of the female population. Annual per capita use of sanitary protection in Canada in 2016 was 203 units among women aged from 12 to 54. ...

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Country Report

Sanitary Protection in Nigeria

Apr 2017

While per capita usage of sanitary protection in volume terms among 12-54 year-old women was recorded at well over 200 units per year in the Western world in 2015 (243 units in North America and 253 units in Western Europe), it was only 28 units per ...

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Country Report

Sanitary Protection in Turkey

Apr 2017

In 2016 sanitary protection continued to benefit from increasing urbanisation and rising levels of education amongst Turkish women. In addition, awareness of feminine hygiene continued to increase thanks to strong marketing activities by the leading ...

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Country Report

Sanitary Protection in Vietnam

Apr 2017

In 2016, compared to usage in North America and Western Europe, Vietnam continued to have lower per capita use of sanitary protection in volume terms amongst 12-54-year-old women. This is because Vietnam is still a developing country, and thus ...

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Country Report

Sanitary Protection in Austria

Apr 2017

Due to the category’s high level of saturation, sanitary protection saw current value sales stagnate in 2016, while retail volume growth remained very modest. The main reason for stagnation in current value sales was strong pricing pressure from ...

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Country Report

Sanitary Protection in Bulgaria

Apr 2017

Negative fundamentals shape trends in the category in 2016. A long-term steady decline in the country’s population results in a shrinking consumer base. More importantly, demographers estimate that the female population of reproductive age is ...

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Country Report

Sanitary Protection in the United Kingdom

Apr 2017

Demographic changes had a negative impact on sanitary protection sales in 2016. In addition, average unit price continued to fall due to the popularity of private label products. Manufacturers increasingly targeted younger girls in an attempt to keep...

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