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Sanitary Protection

Euromonitor International publishes the world's most comprehensive market research on the sanitary protection industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.

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Country Report

Sanitary Protection in Portugal

Apr 2017

A more confident consumer base and the improved economic context supported positive growth in sanitary protection in 2016, with much consumption in the category transferred to higher-priced products. The category performed better in value then in ...

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Country Report

Sanitary Protection in Germany

Apr 2017

As the German population is experiencing major demographic shifts which have led to the ageing of German society, the number of menstruating women has been declining for some time and this development is expected to continue over the forecast period....

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Country Report

Sanitary Protection in France

Apr 2017

France is one of the countries in which the use of sanitary protection products is most widespread, with the country registering average annual per capita use of 256 units per woman aged 12-54 in 2016, which was in line with the Western European ...

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Country Report

Sanitary Protection in Estonia

Apr 2017

Sales of sanitary protection grew by 3% in 2016. The country continued to recover from recession, enabling consumers to become increasingly demanding thanks to their rising levels of disposable income. However, as a result of long-term population ...

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Country Report

Sanitary Protection in Hong Kong, China

Apr 2017

Per capita use of sanitary protection among women in Hong Kong aged between 12 and 54 years old was 188 units in 2016. Although per capita usage in the category is lower than what is considered normal in Western Europe and North America, the 16 units...

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Country Report

Sanitary Protection in Canada

Apr 2017

In recent years, volume growth rates in sanitary protection in Canada have been negatively impacted by the ageing of the female population. Annual per capita use of sanitary protection in Canada in 2016 was 203 units among women aged from 12 to 54. ...

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Country Report

Sanitary Protection in Nigeria

Apr 2017

While per capita usage of sanitary protection in volume terms among 12-54 year-old women was recorded at well over 200 units per year in the Western world in 2015 (243 units in North America and 253 units in Western Europe), it was only 28 units per ...

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Country Report

Sanitary Protection in Turkey

Apr 2017

In 2016 sanitary protection continued to benefit from increasing urbanisation and rising levels of education amongst Turkish women. In addition, awareness of feminine hygiene continued to increase thanks to strong marketing activities by the leading ...

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Country Report

Sanitary Protection in Vietnam

Apr 2017

In 2016, compared to usage in North America and Western Europe, Vietnam continued to have lower per capita use of sanitary protection in volume terms amongst 12-54-year-old women. This is because Vietnam is still a developing country, and thus ...

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Country Report

Sanitary Protection in Austria

Apr 2017

Due to the category’s high level of saturation, sanitary protection saw current value sales stagnate in 2016, while retail volume growth remained very modest. The main reason for stagnation in current value sales was strong pricing pressure from ...

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Sanitary Protection in Bulgaria

Apr 2017

Negative fundamentals shape trends in the category in 2016. A long-term steady decline in the country’s population results in a shrinking consumer base. More importantly, demographers estimate that the female population of reproductive age is ...

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Country Report

Sanitary Protection in the United Kingdom

Apr 2017

Demographic changes had a negative impact on sanitary protection sales in 2016. In addition, average unit price continued to fall due to the popularity of private label products. Manufacturers increasingly targeted younger girls in an attempt to keep...

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Country Report

Sanitary Protection in the Netherlands

Apr 2017

Per capita use of sanitary protection amongst women aged 12-54 year olds endured another moderate decrease in 2016, falling to 297 units per woman. This development confirmed the trend of largely declining per capita retail volume consumption of ...

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Country Report

Sanitary Protection in Brazil

Apr 2017

Sanitary protection performed relatively well during 2016, amidst a challenging economic scenario in Brazil. Most products in this category are classified as essential items for most Brazilian women, many of whom are loyal to brands they prefer. ...

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Country Report

Sanitary Protection in Chile

Apr 2017

Sanitary protection is a consolidated category in Chile which continues increasing due to the high penetration of slim/thin/ultra-thin towels with wings. The demand for sanitary protection has been increasingly shifting towards higher-quality and ...

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Country Report

Sanitary Protection in Belgium

Apr 2017

At 289 units (12-54-year-old females), per capita use of sanitary protection in Belgium was higher than the Western European average in 2016. The stagnant demand for sanitary protection, however, led to a very marginal fall in retail volume terms ...

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Country Report

Sanitary Protection in Switzerland

Apr 2017

Sanitary protection remains a mature category in Switzerland, with a very high level of penetration. The majority of women of menstruating age continue to regard sanitary protection as essential. As a result of the very personal nature of such ...

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Country Report

Sanitary Protection in Italy

Apr 2017

In recent years, Italy saw a growing presence of drugstores and variety stores focusing their offer on personal hygiene and home care products. The increasing number of these outlets led to a staggering growth of availability of many sanitary towels ...

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Country Report

Sanitary Protection in Uruguay

Mar 2017

The per capita use of sanitary protection in Uruguay amongst women aged 12-54 years old stood at 381 units per woman in 2016. This is one of the highest levels in the world and is well above the usage in North America or Western Europe. Two factors ...

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Country Report

Sanitary Protection in Taiwan

Mar 2017

Retail value sales of sanitary protection increased by 2% in current terms in 2016 due to innovative products launched and marketing campaigns initiated by both major players and smaller brands. Per capita use of sanitary protection in Taiwan was 232...

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