Sanitary protection market research

Euromonitor has the world’s most comprehensive research on the sanitary protection category within the tissue and hygiene industry. We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data.

Euromonitor data and market analysis cultivates your organization’s awareness of the sanitary protection market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our sanitary protection market research answer questions such as:

What is the market size of sanitary protection?
What are the major brands in sanitary protection?
What are the fastest growing markets for feminine hygiene wipes?
What are the key new product launches in the sanitary protection market?

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Total: (86)

Country Report

Sanitary Protection in Saudi Arabia

There was an ongoing shift towards ultra-thin towels with wings at the end of the review period, with women being attracted by the greater discretion, comfort and security offered by these products. This trend was encouraged by ongoing growth in the ...

Jan 2012 | $900| Add to cart | View details ›

Country Report

Sanitary Protection in Algeria

Sanitary protection registered 15% value growth in 2010, a strong rate, resulting from the widespread use of disposable sanitary protection among consumers on all incomes, even in rural areas. This was due to an increase in the number of mass brands,...

Dec 2011 | $900| Add to cart | View details ›

Country Report

Sanitary Protection in the Netherlands

Sanitary protection is largely mature in the Netherlands, which constrained sales growth. This product area was also constrained by ongoing demographic shifts during the review period, with continuing decline in the number of women of child-bearing ...

Dec 2011 | $900| Add to cart | View details ›

Country Report

Sanitary Protection in Bulgaria

Sanitary protection manufacturers face problems that are quite similar to those of producers of nappies/diapers/pants. The female population in Bulgaria declined by 170,000 over the review period, thus reducing the category’s potential consumer base....

Nov 2011 | $900| Add to cart | View details ›

Country Report

Sanitary Protection in Pakistan

Sanitary protection benefited from strong hygiene education campaigns aimed at women during the review period. These were seen on TV and radio and in schools, with these generally financed by the leading brands of sanitary protection such as Procter ...

Nov 2011 | $900| Add to cart | View details ›

Country Report

Sanitary Protection in Hungary

Thanks to the continuous innovations and product developments the category was able to record positive value sales growth, driven by the most successful product types, ultra-thin towels and tampons. The brand loyalty of consumers is also high as they...

Oct 2011 | $900| Add to cart | View details ›

Country Report

Sanitary Protection in Morocco

Sanitary protection benefited from a marked rise in the number of working women in Morocco during the review period. While traditional attitudes prevail in many households, there was a strong trend towards dual-income couples, with women in cities ...

Oct 2011 | $900| Add to cart | View details ›

Country Report

Sanitary Protection in Croatia

Although posting positive growth rates in 2010, sanitary protection has not been spared by the economic downturn. As average household disposable income has fallen, women are trying to find ways to save money, either by cutting their expenditure by ...

Oct 2011 | $900| Add to cart | View details ›

Country Report

Sanitary Protection in Serbia

Although sanitary protection saw value growth in 2010, the global financial crisis had a negative impact. While value growth slowed from 17% in 2009 to 6% in 2010, volume growth stayed at the same level as in 2009 and reached 450 million units. ...

Oct 2011 | $900| Add to cart | View details ›

Country Report

Sanitary Protection in the United Arab Emirates

Sanitary protection in the UAE remained influenced by western habits and consumer lifestyles during 2010. With the local population constituting only 15% of the entire resident population of the UAE in 2010—the remaining 85% comprising expatriates ...

Oct 2011 | $900| Add to cart | View details ›