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Country Report

India Flag Sanitary Protection in India

| Pages: 30

Price: US$900

About this Report

Executive Summary

TRENDS

  • The increasing numbers of working women across urban India increased demand for sanitary protection in 2013. The free distribution of sanitary towels by state governments such as Tamil Nadu, Delhi and many more supported the sales of sanitary protection in India.

COMPETITIVE LANDSCAPE

  • Procter & Gamble Hygiene & Health Care Ltd led sanitary protection with value share of 58% in 2013. Strategic partnerships with local public and private educational institutions via the creation of feminine hygiene awareness along with expansion of rural distribution across India made it a dominant player in sanitary protection in India. Furthermore, understanding the young female consumer’s mind set and launching new products year-on-year also made it an undisputed leader.

PROSPECTS

  • The manufacturers creating awareness by distributing free samples in rural India and the central Government free sanitary towel distribution programme “ASHA” for rural secondary school girls is becoming popular and this in turn will increase the sales of sanitary towels during the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sanitary Protection industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sanitary Protection industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sanitary Protection in India market research report includes:

  • Analysis of key supply-side and demand trends  
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sanitary Protection in India?
  • What are the major brands in India?
  • What are the key new product launches in the sanitary protection market?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Table of Contents

Sanitary Protection in India - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sanitary Towels by Type of Use: % Value 2004-2013
  • Table 2 Retail Sales of Sanitary Protection by Category: Value 2008-2013
  • Table 3 Retail Sales of Sanitary Protection by Category: % Value Growth 2008-2013
  • Table 4 Retail Sales of Tampons by Application Format: % Value 2008-2013
  • Table 5 NBO Company Shares of Retail Sanitary Protection: % Value 2009-2013
  • Table 6 LBN Brand Shares of Retail Sanitary Protection: % Value 2010-2013
  • Table 7 Forecast Retail Sales of Sanitary Protection by Category: Value 2013-2018
  • Table 8 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2013-2018

Sanitary Protection in India - Company Profiles

Kimberly-Clark Lever Ltd in Tissue and Hygiene (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Kimberly-Clark Lever Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 Kimberly-Clark Lever Ltd: Competitive Position 2013

Procter & Gamble Hygiene & Health Care Ltd in Tissue and Hygiene (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Procter & Gamble Hygiene & Health Care Ltd: Key Facts
  • Summary 4 Procter & Gamble Hygiene & Health Care Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 Procter & Gamble Hygiene & Health Care Ltd: Competitive Position 2013

Tissue and Hygiene in India - Industry Context

EXECUTIVE SUMMARY

Demographic and changing lifestyles drive double-digit growth

Changing consumer mind set

Established players dominate tissue and hygiene

Increasing penetration through traditional outlets and emerging channels

Forecast growth looks brighter

KEY TRENDS AND DEVELOPMENTS

Affordability and increasing awareness aids growth

Online retailing and marketing gaining momentum

Global player in hygiene and tissue to expand into India

TERRITORY KEY TRENDS AND DEVELOPMENTS

East and Northeast India

North India

South India

West India

RURAL VS URBAN KEY TRENDS AND DEVELOPMENTS

MARKET INDICATORS

  • Table 9 Birth Rates 2008-2013
  • Table 10 Infant Population 2008-2013
  • Table 11 Female Population by Age 2008-2013
  • Table 12 Total Population by Age 2008-2013
  • Table 13 Households 2008-2013
  • Table 14 Forecast Infant Population 2013-2018
  • Table 15 Forecast Female Population by Age 2013-2018
  • Table 16 Forecast Total Population by Age 2013-2018
  • Table 17 Forecast Households 2013-2018

MARKET DATA

  • Table 18 Retail Sales of Tissue and Hygiene by Category: Value 2008-2013
  • Table 19 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2008-2013
  • Table 20 Retail Sales of Tissue and Hygiene by Region: Value 2008-2013
  • Table 21 Retail Sales of Tissue and Hygiene by Region: % Value Growth 2008-2013
  • Table 22 Retail Sales of Hygiene by Rural vs Urban: % Value 2013
  • Table 23 Retail Sales of Tissue by Rural vs Urban: % Value 2013
  • Table 24 NBO Company Shares of Retail Tissue and Hygiene: % Value 2009-2013
  • Table 25 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2010-2013
  • Table 26 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2008-2013
  • Table 27 Distribution of Retail Tissue and Hygiene by Format: % Value 2008-2013
  • Table 28 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2013
  • Table 29 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
  • Table 30 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
  • Table 31 Forecast Retail Sales of Tissue and Hygiene by Region: Value 2013-2018
  • Table 32 Forecast Retail Sales of Tissue and Hygiene by Region: % Value Growth 2013-2018

SOURCES

  • Summary 6 Research Sources

Segmentation

This market research report includes the following:

  • Sanitary Protection
    • Pantyliners
    • Tampons
    • Towels
      • Standard Towels
        • Standard Towels With Wings
        • Standard Towels Without Wings
      • Ultra-Thin Towels
        • Ultra-Thin Towels With Wings
        • Ultra-Thin Towels Without Wings
    • Sanitary Protection Including Intimate Wipes

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Digital/Applicator Tampons
  • Urban vs Rural

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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