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Country Report

India Flag Sanitary Protection in India

| Pages: 28

Price: US$990

About this Report

Executive Summary

TRENDS

  • Sanitary protection in India registered current retail value growth of 14% in 2015 due to increased awareness in smaller towns and higher disposable incomes among consumers in major cities. Companies and NGOs ran campaigns in smaller towns and rural areas to spread awareness about menstrual hygiene and women’s health. These helped to raise acceptance of sanitary protection products in many regions.

COMPETITIVE LANDSCAPE

  • Procter & Gamble Hygiene & Health Care Ltd remained the leader in sanitary protection and accounted for 48% of retail value sales due to the popularity of its brand Whisper across regions and income levels. The Whisper brand was one of the first sanitary towels brands in the country and is synonymous with sanitary towels. When visiting small grocery retailers or pharmacies consumers in India typically ask for Whisper.

PROSPECTS

  • Sanitary protection is expected to register a retail value CAGR of 9% (constant 2015 prices) over the forecast period due to the increasing acceptance of sanitary towels in smaller towns and rural regions. Education to increase awareness about feminine hygiene is supported by government bodies, NGOs and sanitary protection companies alike, and will result in higher sales in the future. Also, since the economy of the country is on a growth trajectory, disposable income levels and urbanisation will continue to increase, which will result in higher sales of sanitary protection in the country.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sanitary Protection industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sanitary Protection industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sanitary Protection in India market research report includes:

  • Analysis of key supply-side and demand trends  
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sanitary Protection in India?
  • What are the major brands in India?
  • What are the key new product launches in the sanitary protection market?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Table of Contents

Sanitary Protection in India - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Retail Sales of Sanitary Protection by Category: Value 2010-2015
  • Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2010-2015
  • Table 3 Retail Sales of Tampons by Application Format: % Value 2010-2015
  • Table 4 Retail Sales of Sanitary Towels by Type of Use: % Value 2010-2015
  • Table 5 NBO Company Shares of Retail Sanitary Protection: % Value 2011-2015
  • Table 6 LBN Brand Shares of Retail Sanitary Protection: % Value 2012-2015
  • Table 7 Forecast Retail Sales of Sanitary Protection by Category: Value 2015-2020
  • Table 8 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020

Sanitary Protection in India - Company Profiles

Unicharm India Pvt Ltd in Tissue and Hygiene (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Unicharm India Pvt Ltd: Key Facts
  • Summary 2 Unicharm India Pvt Ltd: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 3 Unicharm India Pvt Ltd: Competitive Position 2015

Tissue and Hygiene in India - Industry Context

EXECUTIVE SUMMARY

Tissue and hygiene registers double-digit growth

Campaigns raise awareness of hygiene products

International companies continue to dominate tissue and hygiene

Health and beauty specialist retailers continues to lead distribution

Tissue and hygiene set to witness double-digit retail value growth

KEY TRENDS AND DEVELOPMENTS

Players employ free samples and discounts to encourage trial

Players focus on high-performance products with higher margins

Players tying up with internet retailers to attract young urban consumers

TERRITORY KEY TRENDS AND DEVELOPMENTS

East and Northeast India

North India

South India

West India

RURAL VS URBAN KEY TRENDS AND DEVELOPMENTS

Trends

Competitive landscape

Prospects

MARKET INDICATORS

  • Table 9 Retail Sales of Tissue and Hygiene by Category: Value 2010-2015
  • Table 10 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2010-2015
  • Table 11 Birth Rates 2010-2015
  • Table 12 Infant Population 2010-2015
  • Table 13 Female Population by Age 2010-2015
  • Table 14 Total Population by Age 2010-2015
  • Table 15 Households 2010-2015
  • Table 16 Forecast Infant Population 2015-2020
  • Table 17 Forecast Female Population by Age 2015-2020
  • Table 18 Forecast Total Population by Age 2015-2020
  • Table 19 Forecast Households 2015-2020

MARKET DATA

  • Table 20 Retail Sales of Tissue and Hygiene by Region: Value 2010-2015
  • Table 21 Retail Sales of Tissue and Hygiene by Region: % Value Growth 2010-2015
  • Table 22 Retail Sales of Hygiene by Rural vs Urban: % Value 2010-2015
  • Table 23 Retail Sales of Tissue by Rural vs Urban: % Value 2010-2015
  • Table 24 NBO Company Shares of Retail Tissue and Hygiene: % Value 2011-2015
  • Table 25 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2012-2015
  • Table 26 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2010-2015
  • Table 27 Distribution of Retail Tissue and Hygiene by Format: % Value 2010-2015
  • Table 28 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2015
  • Table 29 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
  • Table 30 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
  • Table 31 Forecast Retail Sales of Tissue and Hygiene by Region: Value 2015-2020
  • Table 32 Forecast Retail Sales of Tissue and Hygiene by Region: % Value Growth 2015-2020

SOURCES

  • Summary 4 Research Sources

Segmentation

This market research report includes the following:

  • Sanitary Protection
    • Pantyliners
    • Tampons
    • Towels
      • Standard Towels
        • Standard Towels with Wings
        • Standard Towels without Wings
      • Ultra-Thin Towels
        • Ultra-Thin Towels with Wings
        • Ultra-Thin Towels without Wings
    • Sanitary Protection Including Intimate Wipes

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Digital/Applicator Tampons
  • Pricing
  • Sanitary Towels by Type of Use
  • Urban vs Rural

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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