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Country Report

India Flag Sanitary Protection in India

| Pages: 31

Price: US$990

About this Report

Executive Summary

TRENDS

  • Sanitary protection retail sales grew by 15% in both volume and current value terms in 2014 to reach 3.9 billion units and Rs19.6 billion. Growth was due to ongoing promotions by leading players and increased distribution, even to smaller towns in India. Rising disposable income levels enabled more women to afford sanitary protection products.

COMPETITIVE LANDSCAPE

  • Procter & Gamble continues to lead sanitary protection with a 40% retail volume share and 48% retail value share in 2014. The company offers the flagship brand Whisper, which has a long-standing presence in India and is often used as a synonym for sanitary protection products, especially in small towns.

PROSPECTS

  • Sanitary protection is estimated to grow by a 14% retail volume CAGR and 8% value CAGR at constant 2014 prices over the forecast period. Value growth is estimated to be slower than volume growth due to price competition and the higher penetration of these products in the country.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sanitary Protection industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sanitary Protection industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sanitary Protection in India market research report includes:

  • Analysis of key supply-side and demand trends  
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sanitary Protection in India?
  • What are the major brands in India?
  • What are the key new product launches in the sanitary protection market?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Table of Contents

Sanitary Protection in India - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Towels by Type of Use: % Value 2009-2014
  • Table 2 Retail Sales of Sanitary Protection by Category: Value 2009-2014
  • Table 3 Retail Sales of Sanitary Protection by Category: % Value Growth 2009-2014
  • Table 4 Retail Sales of Tampons by Application Format: % Value 2009-2014
  • Table 5 NBO Company Shares of Retail Sanitary Protection: % Value 2010-2014
  • Table 6 LBN Brand Shares of Retail Sanitary Protection: % Value 2011-2014
  • Table 7 Forecast Retail Sales of Sanitary Protection by Category: Value 2014-2019
  • Table 8 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2014-2019

Sanitary Protection in India - Company Profiles

Kimberly-Clark Lever Ltd in Tissue and Hygiene (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Kimberly-Clark Lever Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 Kimberly-Clark Lever Ltd: Competitive Position 2014

Procter & Gamble Hygiene & Health Care Ltd in Tissue and Hygiene (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Procter & Gamble Hygiene & Health Care Ltd: Key Facts
  • Summary 4 Procter & Gamble Hygiene & Health Care Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 Procter & Gamble Hygiene & Health Care Ltd: Competitive Position 2014

Tissue and Hygiene in India - Industry Context

EXECUTIVE SUMMARY

Tissue and hygiene makes inroads in metro cities

Away-from-home continues to lead tissue volume sales

Brands dominate retail hygiene but not retail tissue

Tissue and hygiene companies explore multiple retail channels

Bright prospects for tissue and hygiene in India

KEY TRENDS AND DEVELOPMENTS

Urbanisation drives demand for AFH tissue and hygiene

Retail tissue benefits from AFH tissue

Tissue and hygiene companies tie-up with internet retailers

Private label on the rise in retail tissue

Large pack sizes gain popularity

TERRITORY KEY TRENDS AND DEVELOPMENTS

East and Northeast India

North India

South India

West India

RURAL VS URBAN KEY TRENDS AND DEVELOPMENTS

Trends

Competitive Landscape

Prospects

MARKET INDICATORS

  • Table 9 Birth Rates 2009-2014
  • Table 10 Infant Population 2009-2014
  • Table 11 Female Population by Age 2009-2014
  • Table 12 Total Population by Age 2009-2014
  • Table 13 Households 2009-2014
  • Table 14 Forecast Infant Population 2014-2019
  • Table 15 Forecast Female Population by Age 2014-2019
  • Table 16 Forecast Total Population by Age 2014-2019
  • Table 17 Forecast Households 2014-2019

MARKET DATA

  • Table 18 Retail Sales of Tissue and Hygiene by Category: Value 2009-2014
  • Table 19 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2009-2014
  • Table 20 Retail Sales of Tissue and Hygiene by Region: Value 2009-2014
  • Table 21 Retail Sales of Tissue and Hygiene by Region: % Value Growth 2009-2014
  • Table 22 Retail Sales of Hygiene by Rural vs Urban: % Value 2014
  • Table 23 Retail Sales of Tissue by Rural vs Urban: % Value 2014
  • Table 24 NBO Company Shares of Retail Tissue and Hygiene: % Value 2010-2014
  • Table 25 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2011-2014
  • Table 26 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2009-2014
  • Table 27 Distribution of Retail Tissue and Hygiene by Format: % Value 2009-2014
  • Table 28 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2014
  • Table 29 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
  • Table 30 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
  • Table 31 Forecast Retail Sales of Tissue and Hygiene by Region: Value 2014-2019
  • Table 32 Forecast Retail Sales of Tissue and Hygiene by Region: % Value Growth 2014-2019

DEFINITIONS

SOURCES

  • Summary 6 Research Sources

Segmentation

This market research report includes the following:

  • Sanitary Protection
    • Pantyliners
    • Tampons
    • Towels
      • Standard Towels
        • Standard Towels With Wings
        • Standard Towels Without Wings
      • Ultra-Thin Towels
        • Ultra-Thin Towels With Wings
        • Ultra-Thin Towels Without Wings
    • Sanitary Protection Including Intimate Wipes

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Digital/Applicator Tampons
  • Urban vs Rural

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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