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Country Report

Switzerland Flag Sanitary Protection in Switzerland

| Pages: 25

Price: US$900

About this Report

Executive Summary

TRENDS

  • Sales of sanitary protection continued to be negatively affected by adverse demographic trends. The continuous ageing of the Swiss population meant that demand for sanitary protection was further depressed by a decline in the size of the fertile female population. As a result, sanitary protection witnessed volume declines across most categories in 2013.

COMPETITIVE LANDSCAPE

  • Sales of sanitary protection continued to be led by Procter & Gamble Switzerland Sarl, which accounted for 36% of total current value sales in 2013. The company enjoys a strong position due to the popularity of its premium brands Always and Tampax. The leading brand in ultra-thin towels, Always is renowned for offering high levels of convenience, efficacy and comfort. Procter & Gamble invests heavily in product development and supports its leading position through the constant release of innovations, such as the introduction of Always Twist & Flex, a highly flexible ultra-thin towel that follows individual movements.

PROSPECTS

  • Sanitary protection faces a largely stagnant performance in terms of volume sales and value sales at constant 2013 prices over the forecast period as demographic changes will continue to be unfavourable to sales. The Swiss population is expected to face further ageing over the forecast period and immigration is set to only partially offset the effects of this. The size of the fertile female population is also expected to stagnate, leading to limited demand for sanitary protection.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sanitary Protection industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sanitary Protection industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sanitary Protection in Switzerland market research report includes:

  • Analysis of key supply-side and demand trends  
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sanitary Protection in Switzerland?
  • What are the major brands in Switzerland?
  • What are the key new product launches in the sanitary protection market?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Table of Contents

Sanitary Protection in Switzerland - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Retail Sales of Sanitary Protection by Category: Value 2008-2013
  • Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2008-2013
  • Table 3 Retail Sales of Tampons by Application Format: % Value 2008-2013
  • Table 4 NBO Company Shares of Retail Sanitary Protection: % Value 2009-2013
  • Table 5 LBN Brand Shares of Retail Sanitary Protection: % Value 2010-2013
  • Table 6 Forecast Retail Sales of Sanitary Protection by Category: Value 2013-2018
  • Table 7 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2013-2018

Sanitary Protection in Switzerland - Company Profiles

Flawa Schweizer Verbandstoff & Wattefabriken AG in Tissue and Hygiene (Switzerland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Flawa Schweizer Verbandstoff & Wattefabriken AG: Key Facts

COMPANY BACKGROUND

PRODUCTION

  • Summary 2 Flawa Schweizer Verbandstoff & Wattefabriken AG: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 3 Flawa Schweizer Verbandstoff & Wattefabriken AG: Competitive Position 2013

Procter & Gamble Switzerland Sarl in Tissue and Hygiene (Switzerland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Procter & Gamble Switzerland Sarl: Key Facts

COMPANY BACKGROUND

PRODUCTION

  • Summary 5 Procter & Gamble Switzerland Sarl: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 6 Procter & Gamble Switzerland Sarl: Competitive Position 2013

Tissue and Hygiene in Switzerland - Industry Context

EXECUTIVE SUMMARY

Sales of tissue and hygiene in Switzerland benefit from demographic trends

Private label continues to have a firm grip on tissue and hygiene in Switzerland

Little change in distribution as supermarkets remains the leading channel

Favourable demographic developments set to result in positive outlook

KEY TRENDS AND DEVELOPMENTS

Swiss tissue and hygiene registers steady performance despite economic worries

Demographic trends work in favour of tissue and hygiene in Switzerland

Supermarkets channel strengthens its position despite growing competition from other channels

MARKET INDICATORS

  • Table 8 Birth Rates 2008-2013
  • Table 9 Infant Population 2008-2013
  • Table 10 Female Population by Age 2008-2013
  • Table 11 Total Population by Age 2008-2013
  • Table 12 Households 2008-2013
  • Table 13 Forecast Infant Population 2013-2018
  • Table 14 Forecast Female Population by Age 2013-2018
  • Table 15 Forecast Total Population by Age 2013-2018
  • Table 16 Forecast Households 2013-2018

MARKET DATA

  • Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2008-2013
  • Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2008-2013
  • Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2009-2013
  • Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2010-2013
  • Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2008-2013
  • Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2008-2013
  • Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2013
  • Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
  • Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018

SOURCES

  • Summary 7 Research Sources

Segmentation

This market research report includes the following:

  • Sanitary Protection
    • Pantyliners
    • Tampons
    • Towels
      • Standard Towels
        • Standard Towels With Wings
        • Standard Towels Without Wings
      • Ultra-Thin Towels
        • Ultra-Thin Towels With Wings
        • Ultra-Thin Towels Without Wings
    • Sanitary Protection Including Intimate Wipes

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Digital/Applicator Tampons

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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