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Country Report

Switzerland Flag Sanitary Protection in Switzerland

| Pages: 20

Price: US$990

About this Report

Executive Summary

TRENDS

  • Sanitary protection is a largely mature category in Switzerland, with high levels of per capita consumption. Per capita annual consumption amongst women aged 12-54 reached 308 units in 2015; higher than the average usage in Western Europe, as most women of menstruating age regard sanitary protection as essential, and they do not use alternatives such as menstrual cups or washable towels.

COMPETITIVE LANDSCAPE

  • Procter & Gamble Switzerland was the clear leader in sanitary protection in 2015, accounting for a 40% value share. The company benefits from well-established brands which were kept fresh by effective innovation and marketing during the review period. Its Always and Tampax brands ranked first and fifth respectively in sanitary protection in value terms in 2015.

PROSPECTS

  • Over the forecast period sanitary protection is anticipated to see a fairly stagnant value performance at constant 2015 prices. The increase in the older population and the decline in the female population aged 12-54 are two factors which are expected to influence the volume growth of sanitary protection going forward. Further saturation is expected to lead to more promotional sales, especially amongst the leading brand manufacturers in Switzerland, such as Procter & Gamble and Johnson & Johnson.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sanitary Protection industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sanitary Protection industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sanitary Protection in Switzerland market research report includes:

  • Analysis of key supply-side and demand trends  
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sanitary Protection in Switzerland?
  • What are the major brands in Switzerland?
  • What are the key new product launches in the sanitary protection market?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Table of Contents

Sanitary Protection in Switzerland - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Retail Sales of Sanitary Protection by Category: Value 2010-2015
  • Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2010-2015
  • Table 3 Retail Sales of Tampons by Application Format: % Value 2010-2015
  • Table 4 NBO Company Shares of Retail Sanitary Protection: % Value 2011-2015
  • Table 5 LBN Brand Shares of Retail Sanitary Protection: % Value 2012-2015
  • Table 6 Forecast Retail Sales of Sanitary Protection by Category: Value 2015-2020
  • Table 7 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020

Tissue and Hygiene in Switzerland - Industry Context

EXECUTIVE SUMMARY

Tissue and hygiene registers stable growth

Demographic changes – a challenge and opportunity

Innovative and creative product solutions need to compete in a generally price-sensitive environment

Internet retailing is growing from a low base

A stable economic environment, demographic change and net migration may lead to stable growth over the forecast period

KEY TRENDS AND DEVELOPMENTS

Demographic change and net migration shape the demand for tissue and hygiene products

The strong Swiss franc increasingly limits local demand by means of shopping tourism in neighbouring countries

Extending influence in a highly mature and saturated environment by means of innovation and creativity

MARKET INDICATORS

  • Table 8 Birth Rates 2010-2015
  • Table 9 Infant Population 2010-2015
  • Table 10 Female Population by Age 2010-2015
  • Table 11 Total Population by Age 2010-2015
  • Table 12 Households 2010-2015
  • Table 13 Forecast Infant Population 2015-2020
  • Table 14 Forecast Female Population by Age 2015-2020
  • Table 15 Forecast Total Population by Age 2015-2020
  • Table 16 Forecast Households 2015-2020

MARKET DATA

  • Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2010-2015
  • Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2010-2015
  • Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2011-2015
  • Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2012-2015
  • Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2010-2015
  • Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2010-2015
  • Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2015
  • Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
  • Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Sanitary Protection
    • Pantyliners
    • Tampons
    • Towels
      • Standard Towels
        • Standard Towels with Wings
        • Standard Towels without Wings
      • Ultra-Thin Towels
        • Ultra-Thin Towels with Wings
        • Ultra-Thin Towels without Wings
    • Sanitary Protection Including Intimate Wipes

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Digital/Applicator Tampons
  • Pricing

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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