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Country Report

Switzerland Flag Sanitary Protection in Switzerland

| Pages: 22

Price: US$990

About this Report

Executive Summary

TRENDS

  • Sales of sanitary protection are strongly related to the numbers of women of childbearing age. The category of sanitary protection in Switzerland is mature and offers limited opportunity for volume sales growth beyond natural increases in the population. The number of women aged between 12 and 54 among the population of Switzerland increased very slightly in 2014, which resulted in static volume growth in sanitary protection.

COMPETITIVE LANDSCAPE

  • Procter & Gamble Switzerland led sanitary protection retail share in 2014. The company benefits from a large portfolio of brands such as Always in towels and pantyliners and Tampax in tampons. These products are well-known and highly trusted among Swiss consumers. Procter & Gamble also promotes its brands through advertising campaigns on television and the company regularly introduces new innovations to the category, which further supports its leading position.

PROSPECTS

  • Overall, value sales of sanitary protection in Switzerland are expected to remain static in constant 2014 terms over the forecast period. Macroeconomic factors and demographic changes within the Swiss population are set to fuel volume growth in sanitary protection over the forecast period, with volume sales thus set to increase at a CAGR of 1%.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sanitary Protection industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sanitary Protection industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sanitary Protection in Switzerland market research report includes:

  • Analysis of key supply-side and demand trends  
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sanitary Protection in Switzerland?
  • What are the major brands in Switzerland?
  • What are the key new product launches in the sanitary protection market?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Table of Contents

Sanitary Protection in Switzerland - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Retail Sales of Sanitary Protection by Category: Value 2009-2014
  • Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2009-2014
  • Table 3 Retail Sales of Tampons by Application Format: % Value 2009-2014
  • Table 4 NBO Company Shares of Retail Sanitary Protection: % Value 2010-2014
  • Table 5 LBN Brand Shares of Retail Sanitary Protection: % Value 2011-2014
  • Table 6 Forecast Retail Sales of Sanitary Protection by Category: Value 2014-2019
  • Table 7 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2014-2019

Sanitary Protection in Switzerland - Company Profiles

Procter & Gamble Switzerland Sarl in Tissue and Hygiene (Switzerland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Procter & Gamble Switzerland Sarl: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 Procter & Gamble Switzerland Sarl: Competitive Position 2014

Tissue and Hygiene in Switzerland - Industry Context

EXECUTIVE SUMMARY

Tissue and hygiene benefits from positive economic growth

Ageing population drives demand for hygiene products

Private label strengthens its position in tissue and hygiene

Discounters and internet retailing on the rise

Healthy economy and demographic development result in positive outlook

KEY TRENDS AND DEVELOPMENTS

The strong Swiss economy supports the trend towards premium tissue and hygiene products

Private label strengthens its position

Ageing population continues to shape demand for hygiene products

MARKET INDICATORS

  • Table 8 Birth Rates 2009-2014
  • Table 9 Infant Population 2009-2014
  • Table 10 Female Population by Age 2009-2014
  • Table 11 Total Population by Age 2009-2014
  • Table 12 Households 2009-2014
  • Table 13 Forecast Infant Population 2014-2019
  • Table 14 Forecast Female Population by Age 2014-2019
  • Table 15 Forecast Total Population by Age 2014-2019
  • Table 16 Forecast Households 2014-2019

MARKET DATA

  • Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2009-2014
  • Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2009-2014
  • Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2010-2014
  • Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2011-2014
  • Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2009-2014
  • Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2009-2014
  • Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2014
  • Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
  • Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019

SOURCES

  • Summary 3 Research Sources

Segmentation

This market research report includes the following:

  • Sanitary Protection
    • Pantyliners
    • Tampons
    • Towels
      • Standard Towels
        • Standard Towels With Wings
        • Standard Towels Without Wings
      • Ultra-Thin Towels
        • Ultra-Thin Towels With Wings
        • Ultra-Thin Towels Without Wings
    • Sanitary Protection Including Intimate Wipes

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Digital/Applicator Tampons

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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