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Country Report

Sanitary Protection in Switzerland

Price: US$900

About this Report

Executive Summary

TRENDS

  • The demographic trend of an ageing population has affected a shift from sanitary protection towards incontinence protective products, which has been eased by supermarket chains displaying light incontinence products next to sanitary protection products like towels. This shift is welcomed by retail stores, since the average mark up of incontinence products is higher than on sanitary protection.

COMPETITIVE LANDSCAPE

  • The sanitary protection market in Switzerland is led by Procter & Gamble with 35% current value share with a number of strong premium brands like Always, and Tampax, with a long lasting leading position and stable shares throughout the years. The second and third position were also fixed and stable in the ranking list with Johnson & Johnson with Carefree and ob as runner-up at 22% and Migros listed at third position with its brand Molfina at 21%

PROSPECTS

  • The dominant trend that will affect the sanitary protection market in the forecast period is a shift of ageing female consumers from sanitary protection towards incontinence products. This will cause a static value and volume market of sanitary products in the forecast period and a growth of the incontinence market.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sanitary Protection industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sanitary Protection industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sanitary Protection in Switzerland market research report includes:

  • Analysis of key supply-side and demand trends  
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sanitary Protection in Switzerland?
  • What are the major brands in Switzerland?
  • What are the key new product launches in the sanitary protection market?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Table of Contents

Sanitary Protection in Switzerland - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Retail Sales of Sanitary Protection by Category: Value 2007-2012
  • Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2007-2012
  • Table 3 Retail Sales of Tampons by Application Format: % Value Analysis 2007-2012
  • Table 4 Sanitary Protection Retail Company Shares 2008-2012
  • Table 5 Sanitary Protection Retail Brand Shares 2009-2012
  • Table 6 Forecast Retail Sales of Sanitary Protection by Category: Value 2012-2017
  • Table 7 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2012-2017

Sanitary Protection in Switzerland - Company Profiles

Flawa Schweizer Verbandstoff & Wattefabriken AG in Tissue and Hygiene (Switzerland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Flawa Schweizer Verbandstoff & Wattefabriken AG: Key Facts

COMPANY BACKGROUND

PRODUCTION

  • Summary 2 Flawa Schweizer Verbandstoff & Wattefabriken AG: Production Sites 2012

PRIVATE LABEL

  • Summary 3 Flawa Schweizer Verbandstoff & Wattefabriken AG: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 4 Flawa Schweizer Verbandstoff & Wattefabriken AG: Competitive Position 2012

Iromedica AG in Tissue and Hygiene (Switzerland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Iromedica AG: Key Facts

COMPANY BACKGROUND

PRODUCTION

  • Summary 6 Iromedica AG: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 7 Iromedica AG: Competitive Position 2012

Tissue and Hygiene in Switzerland - Industry Context

EXECUTIVE SUMMARY

Economic expansion cannot halt slowdown in value growth of tissue and hygiene

Ageing population has mixed impact on value sales

Private label maintains performance in tissue and hygiene industry

Supermarkets remains consumers’ favourite channel

Slight increase in value sales still expected amidst static price movement

KEY TRENDS AND DEVELOPMENTSR

Macroeconomic situation contributes to slowdown in value growth

Environmental awareness has become a mainstream consumer attitude in Switzerland

Demographic trend of ageing has profound influence on sales

Convenience and effectiveness: Key issues in tissue and hygiene products

Private label competes well against global brands

MARKET INDICATORS

  • Table 8 Birth Rates 2007-2012
  • Table 9 Infant Population 2007-2012
  • Table 10 Female Population by Age 2007-2012
  • Table 11 Total Population by Age 2007-2012
  • Table 12 Households 2007-2012
  • Table 13 Forecast Infant Population 2012-2017
  • Table 14 Forecast Female Population by Age 2012-2017
  • Table 15 Forecast Total Population by Age 2012-2017
  • Table 16 Forecast Households 2012-2017

MARKET DATA

  • Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2007-2012
  • Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2007-2012
  • Table 19 Tissue and Hygiene Retail Company Shares 2008-2012
  • Table 20 Tissue and Hygiene Retail Brand Shares 2009-2012
  • Table 21 Penetration of Private Label by Category 2007-2012
  • Table 22 Retail Sales of Tissue and Hygiene by Distribution Format: % Analysis 2007-2012
  • Table 23 Retail Sales of Tissue and Hygiene by Category and Distribution Format: % Analysis 2012
  • Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
  • Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017

SOURCES

  • Summary 8 Research Sources

Segmentation

This market research report includes the following:

  • Sanitary Protection
    • Intimate Wipes
    • Sanitary Protection Excluding Intimate Wipes
      • Pantyliners
      • Tampons
      • Towels
        • Standard Towels
          • Standard Towels With Wings
          • Standard Towels Without Wings
        • Ultra-Thin Towels
          • Ultra-Thin Towels With Wings
          • Ultra-Thin Towels Without Wings

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares
  • Distribution
  • Analysis by type
  • Digital/applicator tampons
  • Pricing
  • Toilet paper by type
  • Wet vs dry

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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