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Company Profile

Sanofi-Aventis in Consumer Health

Sep 2011

Price: US$525

About this Report

About this Report

Euromonitor International's report on Sanofi-Aventis delivers a detailed strategic analysis of the company's business, examining its performance in the Vitamins and Dietary Supplements market and the global economy.

Company and market share data provide a detailed look at the financial position of Sanofi-Aventis, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Sanofi-Aventis This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Sanofi-Aventis provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Vitamins and Dietary Supplements research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key company facts

  • Strategic Evaluation

Acquisitions in consumer health care drive Sanofi’s sales

  • Strategic Evaluation

Generic competition but strong growth in consumer health care

  • Strategic Evaluation

SWOT: Sanofi-Aventis

  • Strategic Evaluation

Strategic objectives and challenges

  • Strategic Evaluation

Competitive Positioning

Sanofi aggressively pursues acquisitions

  • Competitive Positioning

Acquisitions drive Sanofi growth from 2008

  • Competitive Positioning

Johnson & Johnson leads pack despite recalls

  • Competitive Positioning

Market Assessment

Analgesics and VDS underpin Sanofi’s presence

  • Market Assessment

Asia Pacific to increase in importance for Sanofi

  • Market Assessment

Geographic and Category Opportunities

Well positioned in Brazil and in Eastern Europe

  • Geographic and Category Opportunities

Build a multinational brand in Icy Hot in topical analgesics

  • Geographic and Category Opportunities

Potential for Chinese expansion through BMP Sunstone

  • Geographic and Category Opportunities

Opportunities in China cough, cold and allergy remedies

  • Geographic and Category Opportunities

Zyrtec and Claritin to face challenge from Allegra

  • Geographic and Category Opportunities

Italy and Australia key Sanofi markets in VDS

  • Geographic and Category Opportunities

Focus on beauty supplements in Chinese market

  • Geographic and Category Opportunities

Acquisitions give Sanofi new brands but regionalism remains

  • Geographic and Category Opportunities

Cortizone strong contender for global brand in medicated skin care

  • Geographic and Category Opportunities

China to lead growth in digestive remedies

  • Geographic and Category Opportunities

Brand Strategy

Competition heats up for Dorflex

  • Brand Strategy

Maalox grows in the emerging markets

  • Brand Strategy

Doliprane reliant on French market

  • Brand Strategy

Operations

Operations

  • Operations

Recommendations

International expansion should remain the priority

  • Recommendations

Samples

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