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Company Profile

Sara Lee Corp in Cosmetics and Toiletries

Nov 2009

Price: US$525

About this Report

About this Report


Euromonitor International's report on Sara Lee Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Beauty and Personal Care market and the global economy.

Company and market share data provide a detailed look at the financial position of Sara Lee Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Sara Lee Corp This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Sara Lee Corp provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Beauty and Personal Care research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Strategic Evaluation

Key Company Facts

SWOT – Sara Lee Corp

Key Strategic Objectives and Challenges

Competitive Positioning

Sara Lee Corp vs Global Cosmetics and Toiletries Market

Competitive Landscape

Leading Global Cosmetics and Toiletries Players

Global Consolidation

Market Assessment

Acquisition Will Bolster Unilever's Lead in Key Areas

A Strong Geographic Fit

Category and Geographic Opportunities

Sara Lee Brand to Enhance Unilever Bath & Shower Portfolio

Opportunities for Expansion in Russia

Strong Addition to Deodorants Operations

Changing Competitive Landscape in WE Deodorants

Filling Out Men's Toiletries Offer

Boosting Capacity to Tap Into Growth in Asia Pacific

A Fragmented Baby Care Offer

Brand Strategy

Potential for Dovetailing

Sanex Focuses on Values

Radox Targets Indulgence and Wellbeing

Brylcreem Offers Notable Opportunities

Operations

Access to a Strong Production and Distribution Infrastructure

Recommendations

Key Recommendations

Samples

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