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Company Profile

Sara Lee Corp in Hot Drinks

Sep 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Sara Lee Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Hot Drinks market and the global economy.

Company and market share data provide a detailed look at the financial position of Sara Lee Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Sara Lee Corp This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Sara Lee Corp provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Hot Drinks research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Sara Lee: Split down the middle

Financial assessment

Sara Lee second in fresh coffee

SWOT: Sara Lee Corp

Key strategic objectives and challenges

Competitive Positioning

A rising trend for Sara Lee

Sara Lee part of the Nestlé-chasing pack

Market Assessment

Brazil and Western Europe are key for Sara Lee

Fresh coffee drives growth

Coffee price rises and the squeeze is on

Fresh coffee pods - the future of fresh coffee?

Geographic and Category Opportunities

Sara Lee reliant on a few key markets

Brazil is “the” emerging market for Sara Lee

France sees convenience in pods

Douwe Egberts the familiar brand for Sara Lee in the Netherlands

Spain also likes Sara Lee’s tea offering

Emerging market presence required by Sara Lee

Brand Strategy

Newcomer Senseo leads the Sara Lee pack

Senseo enjoys pod growth

Douwe Egberts - the classic brand for Sara Lee

Pilão : The Brazilian coffee giant

Operations

Organisation

Production

Recommendations

Expand geographically and fight for pod growth

Samples

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