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Company Profile

Sara Lee Corp in Hot Drinks

May 2011

Price: US$525

About this Report

About this Report

Euromonitor International's report on Sara Lee Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Tea market and the global economy.

Company and market share data provide a detailed look at the financial position of Sara Lee Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Sara Lee Corp This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Sara Lee Corp provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Tea research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key company facts

  • Strategic Evaluation

A year of change for Sara Lee

  • Strategic Evaluation

Weak euro, higher commodity prices impact on Sara Lee

  • Strategic Evaluation

SWOT – Sara Lee Corp

  • Strategic Evaluation

Key strategic o bjectives and challenges

  • Strategic Evaluation

Competitive Positioning

Sara Lee – boosted by Senseo and Brazilian strength

  • Competitive Positioning

Senseo helps Sara Lee maintain ranking

  • Competitive Positioning

Fresh coffee – foundation for Sara Lee in hot drinks

  • Competitive Positioning

Geographic Opportunities

Americans refuse to trade down

  • Geographic Opportunities

Sara Lee benefits from coffee p ods

  • Geographic Opportunities

A handful of key markets drive Sara Lee in fresh coffee

  • Geographic Opportunities

Sara Lee performance in fresh coffee by market

  • Geographic Opportunities

Pursue markets with high rates of coffee pod usage

  • Geographic Opportunities

Dynamic fresh coffee markets in Western Europe

  • Geographic Opportunities

Russia should be priority for Sara Lee

  • Geographic Opportunities

Most dynamic instant coffee markets

  • Geographic Opportunities

Build market share through an economy option

  • Geographic Opportunities

Fresh coffee and Brazilian demand shapes Latin America

  • Geographic Opportunities

Regional differences and trading up in Brazil

  • Geographic Opportunities

Competitive landscape of Brazil’s coffee market

  • Geographic Opportunities

Concentrate on fresh to avoid Nestlé instant dominance

  • Geographic Opportunities

Tea – a non-core category?

  • Geographic Opportunities

Sara Lee growth in tea by market

  • Geographic Opportunities

Is tea a priority for Sara Lee in Russia?

  • Geographic Opportunities

Product Opportunities

Two prong approach in fresh coffee

  • Product Opportunities

US market k ey but competition h eating up

  • Product Opportunities

Brand Strategy

Brand segmentation

  • Brand Strategy

Senseo – reliant on Western Europe

  • Brand Strategy

Douwe Egberts – strong European heritage

  • Brand Strategy

Pilão – Engine of growth

  • Brand Strategy

Operations

Research and development , production and d istribution

  • Operations

Recommendations

Focus on fresh coffee to build on coffee presence

  • Recommendations

Samples

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