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Company Profile

Sara Lee Corp in Packaged Food

Nov 2011

Price: US$525

About this Report

About this Report


Euromonitor International's report on Sara Lee Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Packaged Food market and the global economy.

Company and market share data provide a detailed look at the financial position of Sara Lee Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Sara Lee Corp This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Sara Lee Corp provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Packaged Food research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Sara Lee undergoes major divestment programme

International coffee sales boost Sara Lee in 2011

Sara Lee reports growth following reorganisation for new fiscal year

SWOT: Sara Lee Corp

Sara Lee makes big changes in 2011

Competitive Positioning

Sara Lee divestments hit ranking

Sara Lee under-performs due to reliance on US and divestments

Acquisitions help drive growth over review period

Top 10 North American Packaged Food Players’ Performance

Kraft/Cadbury has impact at global level

Market Assessment

Emerging markets engine for packaged food growth

Sara Lee to reduce further modest packaged food presence

Chilled Processed Food

Chinese growth in chilled processed food leaves others behind

Chinese growth will be driven by chilled processed meat

Sara Lee must reduce reliance on US market

Frozen Processed Food

Sara Lee stays in frozen desserts in US market

Frozen desserts presents opportunities at global level for Sara Lee

Consider targeting premium frozen desserts in China

Brand Strategy

Sara Lee pursues flagship brand strategy

Hillshire Farm grows despite US reliance

Sara Lee targets mothers with Jimmy D breakfast range

Operations

Divestments and cost-cutting impacts operational capacity

Recommendations

Move up value chain in US market and expand international sales

Samples

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