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Country Report

Costa Rica Flag Sauces, Dressings and Condiments in Costa Rica

| Pages: 55

Price: US$900

About this Report

Executive Summary

TRENDS

  • While new imported products and more gourmet sauce styles continue being launched to tackle the preferences of higher-income consumers, the most popular sauces available in the country (especially ketchup and mayonnaise), have kept dictating the pace in regard to price competition and value-for-money offers. Such dynamics are mainly driven by the goals of the main players, which keep aiming to defend or increase their value shares by reaching a broad range of potential consumers from all socioeconomic areas of the country. The offer of healthier sauce formulations, such as lower-fat and sodium-content versions, has also established itself as a major trend among local consumers, especially middle-income consumers who are becoming more concerned about the consequences of having unbalanced dieting habits.

COMPETITIVE LANDSCAPE

  • During 2013 Unilever de Centroamérica SA will remain the main player within sauces, dressings and condiments, accounting for a 34% share of retail value sales. The international manufacturer will continue to be the undisputable leader in mayonnaise and Worcester/English-style sauce sales, thanks to its top-of-mind brands Lizano and Hellman’s, which besides having wide availability, are also capable of offering very competitive unit prices. Coming second, Nestlé Costa Rica SA will have a 20% retail value share, mainly due to the popularity of its leading seasoning and sauce brand Maggi, which is also popular among consumers from all income levels in the country. In third place, Alimentos Heinz de Costa Rica will account for a 16% retail value share, benefiting from being the main player among ketchup sauces in Costa Rica, thanks to its popular brand Banquete, which also a presence in a broad number of sauce types, such as mayonnaise and English-style and chilli sauces.

PROSPECTS

  • It is expected that sauces, dressings and condiments will continue migrating further towards the use of more convenient and economic packaging styles during the next five years, especially among the most popular and traditional table sauces and dressings. Besides the anticipated success of more economic presentations, the demand for healthier and added-value products is also expected to continue to play a key role in new product development, as locals are expected to keep adopting healthier eating habits as part of their efforts to achieved more balanced lifestyles. Finally there is also a good opportunity to develop differentiated new sauces and dressings, which could be well received by local consumers, especially if they can make their lives more convenient (for instance avoiding the need for using raw garlic for cooking), although the popularity of such products shall remain linked to the economic performance over the next five years.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sauces, Dressings and Condiments industry in Costa Rica with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sauces, Dressings and Condiments industry in Costa Rica, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sauces, Dressings and Condiments in Costa Rica market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sauces, Dressings and Condiments in Costa Rica?
  • What are the major brands in Costa Rica?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • How much are consumers willing to pay for convenience?
  • What are sales opportunities for healthier products (ie, low-fat, low-salt)?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Sauces, Dressings and Condiments in Costa Rica - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Sauces, Dressings and Condiments by Category: Volume 2008-2013
  • Table 2 Sales of Sauces, Dressings and Condiments by Category: Value 2008-2013
  • Table 3 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2008-2013
  • Table 5 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2009-2013
  • Table 6 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2010-2013
  • Table 7 Distribution of Sauces, Dressings and Condiments by Format: % Value 2008-2013
  • Table 8 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2013-2018
  • Table 9 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2013-2018
  • Table 10 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2013-2018
  • Table 11 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2013-2018

Packaged Food in Costa Rica - Industry Context

EXECUTIVE SUMMARY

More analytical shoppers keep looking for best value for money opportunities

Convenience- and health-oriented products become most important innovations

International competitors continue to rely on acquisitions to rapidly increase market share

Further development of modern grocery outlets continues to hurt performance of traditional channel

Consumers will expect more than “light foods” in coming years

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 12 Foodservice Sales of Packaged Food by Category: Volume 2008-2013
  • Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2013-2018
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 16 Sales of Impulse and Indulgence Products by Category: Volume 2008-2013
  • Table 17 Sales of Impulse and Indulgence Products by Category: Value 2008-2013
  • Table 18 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2008-2013
  • Table 19 Sales of Impulse and Indulgence Products by Category: % Value Growth 2008-2013
  • Table 20 NBO Company Shares of Impulse and Indulgence Products: % Value 2009-2013
  • Table 21 LBN Brand Shares of Impulse and Indulgence Products: % Value 2010-2013
  • Table 22 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2013-2018
  • Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Value 2013-2018
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2013-2018
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2013-2018

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 26 Sales of Meal Solutions by Category: Volume 2008-2013
  • Table 27 Sales of Meal Solutions by Category: Value 2008-2013
  • Table 28 Sales of Meal Solutions by Category: % Volume Growth 2008-2013
  • Table 29 Sales of Meal Solutions by Category: % Value Growth 2008-2013
  • Table 30 NBO Company Shares of Meal Solutions: % Value 2009-2013
  • Table 31 LBN Brand Shares of Meal Solutions: % Value 2010-2013
  • Table 32 Forecast Sales of Meal Solutions by Category: Volume 2013-2018
  • Table 33 Forecast Sales of Meal Solutions by Category: Value 2013-2018
  • Table 34 Forecast Sales of Meal Solutions by Category: % Volume Growth 2013-2018
  • Table 35 Forecast Sales of Meal Solutions by Category: % Value Growth 2013-2018

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 36 Sales of Nutrition/Staples by Category: Volume 2008-2013
  • Table 37 Sales of Nutrition/Staples by Category: Value 2008-2013
  • Table 38 Sales of Nutrition/Staples by Category: % Volume Growth 2008-2013
  • Table 39 Sales of Nutrition/Staples by Category: % Value Growth 2008-2013
  • Table 40 NBO Company Shares of Nutrition/Staples: % Value 2009-2013
  • Table 41 LBN Brand Shares of Nutrition/Staples: % Value 2010-2013
  • Table 42 Forecast Sales of Nutrition/Staples by Category: Volume 2013-2018
  • Table 43 Forecast Sales of Nutrition/Staples by Category: Value 2013-2018
  • Table 44 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2013-2018
  • Table 45 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2013-2018

MARKET DATA

  • Table 46 Sales of Packaged Food by Category: Volume 2008-2013
  • Table 47 Sales of Packaged Food by Category: Value 2008-2013
  • Table 48 Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 49 Sales of Packaged Food by Category: % Value Growth 2008-2013
  • Table 50 GBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 51 NBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 52 LBN Brand Shares of Packaged Food: % Value 2010-2013
  • Table 53 Penetration of Private Label by Category: % Value 2008-2013
  • Table 54 Distribution of Packaged Food by Format: % Value 2008-2013
  • Table 55 Distribution of Packaged Food by Format and Category: % Value 2013
  • Table 56 Forecast Sales of Packaged Food by Category: Volume 2013-2018
  • Table 57 Forecast Sales of Packaged Food by Category: Value 2013-2018
  • Table 58 Forecast Sales of Packaged Food by Category: % Volume Growth 2013-2018
  • Table 59 Forecast Sales of Packaged Food by Category: % Value Growth 2013-2018

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Sauces, Dressings and Condiments
    • Cooking Sauces
      • Bouillon/Stock Cubes
        • Gravy Cubes and Powders
        • Liquid Stocks and Fonds
        • Stock Cubes and Powders
      • Dry Sauces/Powder Mixes
      • Herbs and Spices
      • Monosodium Glutamate (MSG)
      • Pasta Sauces
      • Wet/Cooking Sauces
    • Dips
    • Pickled Products
    • Table Sauces
      • Barbecue Sauces
      • Brown Sauces
      • Cocktail Sauces
      • Curry Sauces
      • Fish Sauces
      • Horseradish Sauces
      • Ketchup
      • Mayonnaise
        • Low Fat Mayonnaise
        • Regular Mayonnaise
      • Mustard
      • Oyster Sauces
      • Salad Dressings
        • Low Fat Salad Dressings
        • Regular Salad Dressings
      • Soy Based Sauces
      • Spicy Chili/Pepper Sauces
      • Tartare Sauces
      • Vinaigrettes
      • Worcester/Steak Sauces
    • Tomato Pastes and Purées
    • Other Sauces, Dressings and Condiments

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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