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Country Report

Malaysia Flag Sauces, Dressings and Condiments in Malaysia

| Pages: 62

Price: US$1,000

About this Report

Executive Summary

TRENDS

  • Sauces, dressings and condiments remains a category of products which are considered essential in all Malaysian kitchens, especially as Malaysian people now focus greatly on the taste and flavour of their food. Whether sauces, dressings and condiments are used for cooking or dipping purposes, strong demand is set to drive positive current value growth in sauces, dressings and condiments during 2014.

COMPETITIVE LANDSCAPE

  • Nestlé (Malaysia) Bhd maintained its leading position in sauces, dressings and condiments in 2014 with a 13% value share. The main reason for the company’s Maggi brand maintaining the leading position in the category is because of the strong reputation which Nestlé and the Maggi brand have in Malaysia. In addition to Nestlé’s corporate communications strategy, the company also supports its Maggi brand with a considerable amount of television advertising and a strong presence on social media platforms such as Facebook.

PROSPECTS

  • Sauces, dressings and condiments is expected to increase in value by 1% in constant 2014 terms over the course of the entire forecast period. This positive growth is expected to be due to the fact that Malaysian consumers generally need sauces, dressings and condiments for adding flavour and taste to their food. Furthermore, increasing numbers of Malaysian consumers are becoming more concerned about the health and wellness trend and this has led them to search for sauces, dressings and condiments which contain no monosodium glutamate (MSG) and lower sugar levels in order to maintain their health and remain in peak physical condition. As a result, the health concerns over many of the products categorised under sauces, dressings and condiments is set to place limits on growth in the category during the forecast period. Thus, demand in the category is likely to remain muted throughout the forecast period, unless manufacturers are able to introduce new products which offer superior nutrition.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sauces, dressings and condiments industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sauces, dressings and condiments industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sauces, dressings and condiments in Malaysia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sauces, dressings and condiments in Malaysia?
  • What are the major brands in Malaysia?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • How much are consumers willing to pay for convenience?
  • What are sales opportunities for healthier products (ie, low-fat, low-salt)?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Sauces, Dressings and Condiments in Malaysia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Sauces, Dressings and Condiments by Category: Volume 2009-2014
  • Table 2 Sales of Sauces, Dressings and Condiments by Category: Value 2009-2014
  • Table 3 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2009-2014
  • Table 5 Sales of Wet/Cooking Sauces by Type: % Value Breakdown 2009-2014
  • Table 6 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2010-2014
  • Table 7 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2011-2014
  • Table 8 Distribution of Sauces, Dressings and Condiments by Format: % Value 2009-2014
  • Table 9 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2014-2019
  • Table 10 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2014-2019
  • Table 11 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2014-2019
  • Table 12 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2014-2019
  • Summary 1 Other Sauces, Dressings and Condiments: Product Types

Sauces, Dressings and Condiments in Malaysia - Company Profiles

Nestlé (Malaysia) Bhd in Packaged Food (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Nestlé (Malaysia) Bhd : Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Nestlé (Malaysia) Bhd : Competitive Position 2014

Packaged Food in Malaysia - Industry Context

EXECUTIVE SUMMARY

Economic growth boosts packaged food sales

Growing demand for healthy packaged food linked to concerns over weight

Nestlé leads but domestic players compete strongly for share

independent small grocers face growing competition from modern grocery retailers

Slightly softer growth in forecast period

KEY TRENDS AND DEVELOPMENTS

Ongoing economic recovery continues to boost packaged food sales

Health and wellness trend results in shifting focus from players and consumers

Dual-income households boost demand for convenience and household budgets

Domestic players perform well despite strong competition from multinationals

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends –foodservice

Prospects

Category Data

  • Table 13 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  • Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019

IMPULSE AND INGULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 17 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  • Table 18 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  • Table 19 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  • Table 20 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  • Table 21 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  • Table 22 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  • Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  • Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 27 Sales of Meal Solutions by Category: Volume 2009-2014
  • Table 28 Sales of Meal Solutions by Category: Value 2009-2014
  • Table 29 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
  • Table 30 Sales of Meal Solutions by Category: % Value Growth 2009-2014
  • Table 31 NBO Company Shares of Meal Solutions: % Value 2010-2014
  • Table 32 LBN Brand Shares of Meal Solutions: % Value 2011-2014
  • Table 33 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
  • Table 34 Forecast Sales of Meal Solutions by Category: Value 2014-2019
  • Table 35 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
  • Table 36 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 37 Sales of Nutrition/Staples by Category: Volume 2009-2014
  • Table 38 Sales of Nutrition/Staples by Category: Value 2009-2014
  • Table 39 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
  • Table 40 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
  • Table 41 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
  • Table 42 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
  • Table 43 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
  • Table 44 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
  • Table 45 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
  • Table 46 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019

MARKET DATA

  • Table 47 Sales of Packaged Food by Category: Volume 2009-2014
  • Table 48 Sales of Packaged Food by Category: Value 2009-2014
  • Table 49 Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 50 Sales of Packaged Food by Category: % Value Growth 2009-2014
  • Table 51 GBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 52 NBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 53 LBN Brand Shares of Packaged Food: % Value 2011-2014
  • Table 54 Penetration of Private Label by Category: % Value 2009-2014
  • Table 55 Distribution of Packaged Food by Format: % Value 2009-2014
  • Table 56 Distribution of Packaged Food by Format and Category: % Value 2014
  • Table 57 Forecast Sales of Packaged Food by Category: Volume 2014-2019
  • Table 58 Forecast Sales of Packaged Food by Category: Value 2014-2019
  • Table 59 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
  • Table 60 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019

SOURCES

  • Summary 4 Research Sources

Segmentation

This market research report includes the following:

  • Sauces, Dressings and Condiments
    • Cooking Sauces
      • Bouillon/Stock Cubes
        • Gravy Cubes and Powders
        • Liquid Stocks and Fonds
        • Stock Cubes and Powders
      • Dry Sauces/Powder Mixes
      • Herbs and Spices
      • Monosodium Glutamate (MSG)
      • Pasta Sauces
      • Wet/Cooking Sauces
    • Dips
    • Pickled Products
    • Table Sauces
      • Barbecue Sauces
      • Brown Sauces
      • Cocktail Sauces
      • Curry Sauces
      • Fish Sauces
      • Horseradish Sauces
      • Ketchup
      • Mayonnaise
        • Low Fat Mayonnaise
        • Regular Mayonnaise
      • Mustard
      • Oyster Sauces
      • Salad Dressings
        • Low Fat Salad Dressings
        • Regular Salad Dressings
      • Spicy Chili/Pepper Sauces
      • Soy Based Sauces
      • Tartare Sauces
      • Worcester/Steak Sauces
      • Vinaigrettes
      • Other Table Sauces
    • Tomato Pastes and Purées
    • Other Sauces, Dressings and Condiments

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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