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Country Report

Vietnam Flag Sauces, Dressings and Condiments in Vietnam

| Pages: 60

Price: US$990

About this Report

Executive Summary

TRENDS

  • There was a significant change with regard to cooking sauces in the review period. Nowadays, due to increasingly hectic lifestyles, people usually do not have sufficient time to cook family meals or, equally, lack the cookery skills required. Hence, they tend to look for cooking sauces that help them cook delicious meals without much effort and time. For example, consumers used to cook meals with different ingredients including MSG, but now they tend to reduce MSG consumption and increase the usage of stock cubes and powders to save time and effort while maintaining the sweetness and tastiness of cooked meals.

COMPETITIVE LANDSCAPE

  • Masan Consumer Corp led sales in sauces, dressings and condiments, accounting for 45% of value share in 2014. Masan Consumer Corp focused on the three most popular types of table sauces and dominated these with 68% of value share. The company successfully built very strong mid-priced as well as premium brands such as Nam Ngu, Chin-Su in fish sauces, Tam Thai Tu, Chin-Su in soy based sauces, and Rong Viet, Chin-Su in chili sauces to establish a large customer base. Moreover, in order to gain share against unbranded fish sauces used in suburban and rural areas, it also developed economy brands such as Nam Ngu II and Nam Ngu Super Saver.

PROSPECTS

  • Convenience sauces that help consumers cook their favourite dishes with minimal time and effort will prove to be a key trend over the forecast period. Consumers will be willing to pay more for these products for their perceived benefits. Moreover, western-style sauces such as ketchup, barbecue sauces, mayonnaise and salad dressings will become more popular due to the increasing preference for western food.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sauces, dressings and condiments industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sauces, dressings and condiments industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sauces, dressings and condiments in Vietnam market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sauces, dressings and condiments in Vietnam?
  • What are the major brands in Vietnam?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • How much are consumers willing to pay for convenience?
  • What are sales opportunities for healthier products (ie, low-fat, low-salt)?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Sauces, Dressings and Condiments in Vietnam - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Sauces, Dressings and Condiments by Category: Volume 2009-2014
  • Table 2 Sales of Sauces, Dressings and Condiments by Category: Value 2009-2014
  • Table 3 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2009-2014
  • Table 5 Sales of Wet/Cooking Sauces by Type: % Value Breakdown 2009-2014
  • Table 6 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2010-2014
  • Table 7 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2011-2014
  • Table 8 Distribution of Sauces, Dressings and Condiments by Format: % Value 2009-2014
  • Table 9 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2014-2019
  • Table 10 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2014-2019
  • Table 11 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2014-2019
  • Table 12 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2014-2019

Sauces, Dressings and Condiments in Vietnam - Company Profiles

Masan Consumer Corp in Packaged Food (Vietnam)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Masan Consumer Corp: Key Facts
  • Summary 2 Masan Consumer Corp: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Masan Consumer Corp: Competitive Position 2014

Packaged Food in Vietnam - Industry Context

EXECUTIVE SUMMARY

The economic downturn continues to adversely affect the growth of packaged food

Increased sophistication and increased awareness of health boosts demand for healthier products

Local companies receive further support from the government

Traditional distribution channels still play the main role in packaged food

A positive outlook is expected for packaged food

KEY TRENDS AND DEVELOPMENTS

Increased Westernisation in Vietnamese culture affects packaged food positively

The government continues to encourage the demand for local brands

Competition in packaged food becomes tougher

Increased health-consciousness shapes innovation and marketing activities

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends – foodservice

Prospects

Category Data

  • Table 13 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  • Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019

IMPULSE AND INGULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 17 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  • Table 18 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  • Table 19 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  • Table 20 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  • Table 21 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  • Table 22 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  • Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  • Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 27 Sales of Meal Solutions by Category: Volume 2009-2014
  • Table 28 Sales of Meal Solutions by Category: Value 2009-2014
  • Table 29 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
  • Table 30 Sales of Meal Solutions by Category: % Value Growth 2009-2014
  • Table 31 NBO Company Shares of Meal Solutions: % Value 2010-2014
  • Table 32 LBN Brand Shares of Meal Solutions: % Value 2011-2014
  • Table 33 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
  • Table 34 Forecast Sales of Meal Solutions by Category: Value 2014-2019
  • Table 35 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
  • Table 36 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 37 Sales of Nutrition/Staples by Category: Volume 2009-2014
  • Table 38 Sales of Nutrition/Staples by Category: Value 2009-2014
  • Table 39 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
  • Table 40 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
  • Table 41 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
  • Table 42 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
  • Table 43 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
  • Table 44 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
  • Table 45 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
  • Table 46 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019

MARKET DATA

  • Table 47 Sales of Packaged Food by Category: Volume 2009-2014
  • Table 48 Sales of Packaged Food by Category: Value 2009-2014
  • Table 49 Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 50 Sales of Packaged Food by Category: % Value Growth 2009-2014
  • Table 51 GBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 52 NBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 53 LBN Brand Shares of Packaged Food: % Value 2011-2014
  • Table 54 Penetration of Private Label by Category: % Value 2009-2014
  • Table 55 Distribution of Packaged Food by Format: % Value 2009-2014
  • Table 56 Distribution of Packaged Food by Format and Category: % Value 2014
  • Table 57 Forecast Sales of Packaged Food by Category: Volume 2014-2019
  • Table 58 Forecast Sales of Packaged Food by Category: Value 2014-2019
  • Table 59 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
  • Table 60 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019

SOURCES

  • Summary 4 Research Sources

Segmentation

This market research report includes the following:

  • Sauces, Dressings and Condiments
    • Cooking Sauces
      • Bouillon/Stock Cubes
        • Gravy Cubes and Powders
        • Liquid Stocks and Fonds
        • Stock Cubes and Powders
      • Dry Sauces/Powder Mixes
      • Herbs and Spices
      • Monosodium Glutamate (MSG)
      • Pasta Sauces
      • Wet/Cooking Sauces
    • Dips
    • Pickled Products
    • Table Sauces
      • Barbecue Sauces
      • Brown Sauces
      • Cocktail Sauces
      • Curry Sauces
      • Fish Sauces
      • Horseradish Sauces
      • Ketchup
      • Mayonnaise
        • Low Fat Mayonnaise
        • Regular Mayonnaise
      • Mustard
      • Oyster Sauces
      • Salad Dressings
        • Low Fat Salad Dressings
        • Regular Salad Dressings
      • Spicy Chili/Pepper Sauces
      • Soy Based Sauces
      • Tartare Sauces
      • Worcester/Steak Sauces
      • Vinaigrettes
    • Tomato Pastes and Purées
    • Other Sauces, Dressings and Condiments

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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