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Country Report

Sauces, Dressings and Condiments in Vietnam

| Pages: 65

Price: US$900

About this Report

Executive Summary

TRENDS

  • In 2012, it is the fish sauce, MSG and soy-based sauce that remain irreplaceable sauces in daily meals of Vietnamese and together, account for nearly 89% of the whole category in sales value. This number reveals the important position of those products in Vietnamese consumers’ lives. However, the volume growth rate for these traditional products is not as strong as that in previous years, as these categories have reached maturity, leaving space for western-style products and better alternatives.

COMPETITIVE LANDSCAPE

  • With many popular brands among consumers, like Nam Ngu fish sauce or Chinsu fish sauce, Masan Food Corp manages to lead the category accounting for a 44% share of sales value in 2012. The company success draws on its thorough efforts and great investment in marketing and branding strategies. Specifically, in 2011, its popular fish sauce brand, Nam Ngu, has dominated fish sauces with a 22% share due to effective marketing communication of the message of clean fish sauce and ‘100% extracted from tuna’. Together with high frequency TVC and suitable pricing strategy, Nam Ngu fish sauce has taken remarkable shelf space in most grocery stores, supermarkets and hypermarkets.

PROSPECTS

  • Fulfilling daily meals in the most convenient and fastest way will be the future challenge of sauces, dressings and condiment manufacturers. With higher incomes and a faster pace of life, Vietnamese would be willing to pay for higher quality products and innovative meal solutions that help to save preparation and cooking time. Even though wet and dry cooking sauces are finding it hard to enter the market at the end of the review period, those product categories are expected to catch up with this trend sooner or later. Knorr ‘Gia Vi Hoan Chinh’ from Unilever Vietnam Ltd Co and ‘Xot Kho Thit Tien Loi’ from Masan Food Corp have initiated a rough but promising start to the future trend.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sauces, Dressings and Condiments industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sauces, Dressings and Condiments industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sauces, Dressings and Condiments in Vietnam market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sauces, Dressings and Condiments in Vietnam?
  • What are the major brands in Vietnam?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • How much are consumers willing to pay for convenience?
  • What are sales opportunities for healthier products (ie, low-fat, low-salt)?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Sauces, Dressings and Condiments in Vietnam - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Sauces, Dressings and Condiments by Category: Volume 2007-2012
  • Table 2 Sales of Sauces, Dressings and Condiments by Category: Value 2007-2012
  • Table 3 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2007-2012
  • Table 4 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2007-2012
  • Table 5 Wet/Cooking Sauces by Type: % Value Breakdown 2007-2012
  • Table 6 Sauces, Dressings and Condiments Company Shares 2008-2012
  • Table 7 Sauces, Dressings and Condiments Brand Shares 2009-2012
  • Table 8 Sales of Sauces, Dressings and Condiments by Distribution Format: % Analysis 2007-2012
  • Table 9 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2012-2017
  • Table 10 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2012-2017
  • Table 11 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2012-2017
  • Table 12 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2012-2017

Sauces, Dressings and Condiments in Vietnam - Company Profiles

Masan Food Corp in Packaged Food (Vietnam)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Masan Food Corp: Key Facts
  • Summary 2 Masan Food Corp: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Masan Food Corp: Competitive Position 2012

Thuan Phat Food Processing & Trading Co in Packaged Food (Vietnam)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Thuan Phat Food Processing & Trading Co: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 Thuan Phat Food Processing & Trading Co: Competitive Position 2012

Packaged Food in Vietnam - Industry Context

EXECUTIVE SUMMARY

Slowed down demand due to inflation makes competition even tougher

Domestic companies continue to receive support from the government

Increased sophistication and busy lifestyles boost convenience products

Opportunity for growth in suburban and rural areas

A positive outlook

KEY TRENDS AND DEVELOPMENTS

Inflation and expense cutbacks forged ways for creative solutions

Government continues to support local brands

Urbanisation boosts sales of convenience products

Local players increase investment in marketing and branding

Increased health awareness shapes innovation and marketing direction

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 13 Foodservice Sales of Packaged Food by Category: Volume 2007-2012
  • Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2012-2017
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 17 Sales of Impulse and Indulgence Products by Category: Volume 2007-2012
  • Table 18 Sales of Impulse and Indulgence Products by Category: Value 2007-2012
  • Table 19 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2007-2012
  • Table 20 Sales of Impulse and Indulgence Products by Category: % Value Growth 2007-2012
  • Table 21 Company Shares of Impulse and Indulgence Products 2008-2012
  • Table 22 Brand Shares of Impulse and Indulgence Products 2009-2012
  • Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2012-2017
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Value 2012-2017
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2012-2017
  • Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2012-2017

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 27 Sales of Meal Solutions by Category: Volume 2007-2012
  • Table 28 Sales of Meal Solutions by Category: Value 2007-2012
  • Table 29 Sales of Meal Solutions by Category: % Volume Growth 2007-2012
  • Table 30 Sales of Meal Solutions by Category: % Value Growth 2007-2012
  • Table 31 Company Shares of Meal Solutions 2008-2012
  • Table 32 Brand Shares of Meal Solutions 2009-2012
  • Table 33 Forecast Sales of Meal Solutions by Category: Volume 2012-2017
  • Table 34 Forecast Sales of Meal Solutions by Category: Value 2012-2017
  • Table 35 Forecast Sales of Meal Solutions by Category: % Volume Growth 2012-2017
  • Table 36 Forecast Sales of Meal Solutions by Category: % Value Growth 2012-2017

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 37 Sales of Nutrition/Staples by Category: Volume 2007-2012
  • Table 38 Sales of Nutrition/Staples by Category: Value 2007-2012
  • Table 39 Sales of Nutrition/Staples by Category: % Volume Growth 2007-2012
  • Table 40 Sales of Nutrition/Staples by Category: % Value Growth 2007-2012
  • Table 41 Company Shares of Nutrition/Staples 2008-2012
  • Table 42 Brand Shares of Nutrition/Staples 2009-2012
  • Table 43 Forecast Sales of Nutrition/Staples by Category: Volume 2012-2017
  • Table 44 Forecast Sales of Nutrition/Staples by Category: Value 2012-2017
  • Table 45 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2012-2017
  • Table 46 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2012-2017

MARKET DATA

  • Table 47 Sales of Packaged Food by Category: Volume 2007-2012
  • Table 48 Sales of Packaged Food by Category: Value 2007-2012
  • Table 49 Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 50 Sales of Packaged Food by Category: % Value Growth 2007-2012
  • Table 51 GBO Shares of Packaged Food 2008-2012
  • Table 52 NBO Shares of Packaged Food 2008-2012
  • Table 53 NBO Brand Shares of Packaged Food 2009-2012
  • Table 54 Penetration of Private Label by Category 2007-2012
  • Table 55 Sales of Packaged Food by Distribution Format: % Analysis 2007-2012
  • Table 56 Sales of Packaged Food by Category and Distribution Format: % Analysis 2012
  • Table 57 Forecast Sales of Packaged Food by Category: Volume 2012-2017
  • Table 58 Forecast Sales of Packaged Food by Category: Value 2012-2017
  • Table 59 Forecast Sales of Packaged Food by Category: % Volume Growth 2012-2017
  • Table 60 Forecast Sales of Packaged Food by Category: % Value Growth 2012-2017

SOURCES

  • Summary 6 Research Sources

Segmentation

This market research report includes the following:

  • Sauces, Dressings and Condiments
    • Cooking Sauces
      • Bouillon/Stock Cubes
        • Gravy Cubes and Powders
        • Liquid Stocks and Fonds
        • Stock Cubes and Powders
      • Dry Sauces/Powder Mixes
      • Herbs and Spices
      • Monosodium Glutamate (MSG)
      • Pasta Sauces
      • Wet/Cooking Sauces
    • Dips
    • Pickled Products
    • Table Sauces
      • Barbecue Sauces
      • Brown Sauces
      • Cocktail Sauces
      • Curry Sauces
      • Fish Sauces
      • Horseradish Sauces
      • Ketchup
      • Mayonnaise
        • Low Fat Mayonnaise
        • Regular Mayonnaise
      • Mustard
      • Oyster Sauces
      • Salad Dressings
        • Low Fat Salad Dressings
        • Regular Salad Dressings
      • Soy Based Sauces
      • Spicy Chili/Pepper Sauces
      • Tartare Sauces
      • Vinaigrettes
      • Worcester/Steak Sauces
    • Tomato Pastes and Purées
    • Other Sauces, Dressings and Condiments

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares
  • Distribution
  • Analysis by type
  • Pricing
  • Products by ingredient
  • Products by ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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