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Country Report

Vietnam Flag Sauces, Dressings and Condiments in Vietnam

| Pages: 63

Price: US$900

About this Report

Executive Summary

TRENDS

  • 2013 looks set to be a dynamic year for sauces, dressings and condiments overall. This category is witnessing continuous advertising and marketing activities and new product developments from leading players such as Masan Consumer Corp, Ajinomoto Vietnam Co Ltd and Unilever Vietnam International Co Ltd. For example, in July 2013, Ajinomoto Vietnam Co Ltd relaunched its product Aji-ngon. The special thing about the new Aji-ngon product is that it uses ingredients processed at Ajinomoto factories from the very start to ensure product safety and hygiene. This product has been introduced in response to rising consumer concerns about the Chinese origin of ingredients being used in sauces, dressings and condiments. Vietnamese consumers have become more cautious about using food products from China due to poisoning incidents related to food from China being reported in the media. As part of the relaunch, Ajinomoto Vietnam Co Ltd also changed its packaging and slogan. Its new slogan “Ngon d?m dà, ng?t t? nhiên” (richly delicious and naturally sweet) is to describe the new Aji-ngon product.

COMPETITIVE LANDSCAPE

  • Masan Consumer Corp continues to be the leader in sauces, dressings and condiments, with an estimated 49% share in value terms in 2013. The dominant position of Masan Consumer Corp is thanks to its strong reputation in packaged food in Vietnam overall, especially in instant noodles and sauces, dressings and condiments. It is famous for its extensive product lines, with many successful brands in the biggest categories, namely soy based sauces, spicy chilli/pepper sauces, fish sauces and stock cubes and powders. The success of Masan Consumer Corp is also thanks to its marketing and advertising strategies. In general, Masan promotes its brands as safe to consume and certified by trusted government health bodies.

PROSPECTS

  • Over the forecast period, sauces, dressings and condiments will see a CAGR of 5% in volume terms, which is slower than during the review period due to increasing maturity. As the majority of consumers are already aware of the products’ presence and using them, it will not be as easy to grow as fast as in the review period. Traditional products like fish sauces, MSG and soy based sauces are already matured nationwide, while more modern products like stock cubes and powders are almost mature in urban areas. Growth will be boosted by active advertising and marketing activities from leading manufacturers such as Masan Consumer Corp and Unilever Vietnam International Co Ltd.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sauces, Dressings and Condiments industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sauces, Dressings and Condiments industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sauces, Dressings and Condiments in Vietnam market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sauces, Dressings and Condiments in Vietnam?
  • What are the major brands in Vietnam?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • How much are consumers willing to pay for convenience?
  • What are sales opportunities for healthier products (ie, low-fat, low-salt)?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Sauces, Dressings and Condiments in Vietnam - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Sauces, Dressings and Condiments by Category: Volume 2008-2013
  • Table 2 Sales of Sauces, Dressings and Condiments by Category: Value 2008-2013
  • Table 3 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2008-2013
  • Table 5 Sales of Wet/Cooking Sauces by Type: % Value Breakdown 2008-2013
  • Table 6 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2009-2013
  • Table 7 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2010-2013
  • Table 8 Distribution of Sauces, Dressings and Condiments by Format: % Value 2008-2013
  • Table 9 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2013-2018
  • Table 10 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2013-2018
  • Table 11 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2013-2018
  • Table 12 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2013-2018

Sauces, Dressings and Condiments in Vietnam - Company Profiles

Masan Consumer Corp in Packaged Food (Vietnam)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Masan Consumer Corp: Key Facts
  • Summary 2 Masan Consumer Corp: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Masan Consumer Corp: Competitive Position 2013

Thuan Phat Food Processing & Trading Co in Packaged Food (Vietnam)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Thuan Phat Food Processing & Trading Co: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 Thuan Phat Food Processing & Trading Co: Competitive Position 2013

Packaged Food in Vietnam - Industry Context

EXECUTIVE SUMMARY

Promotional activities increase in packaged food due to the poor economy

Health awareness continues to influence new product development and marketing campaigns

Tougher competition encourages local manufacturers to make more effort to remain competitive

Private label becomes more popular in packaged food in 2013

A positive outlook for packaged food over the forecast period

KEY TRENDS AND DEVELOPMENTS

The government controls the advertising content of packaged food more closely

Promotional activities become more important in packaged food in 2013

Increasing consumer concern about health, fitness and wellness drives new product development and shapes marketing

Tougher competition encourages local manufacturers to put more effort into remaining competitive

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends –foodservice

Prospects

Category Data

  • Table 13 Foodservice Sales of Packaged Food by Category: Volume 2008-2013
  • Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2013-2018
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 17 Sales of Impulse and Indulgence Products by Category: Volume 2008-2013
  • Table 18 Sales of Impulse and Indulgence Products by Category: Value 2008-2013
  • Table 19 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2008-2013
  • Table 20 Sales of Impulse and Indulgence Products by Category: % Value Growth 2008-2013
  • Table 21 NBO Company Shares of Impulse and Indulgence Products: % Value 2009-2013
  • Table 22 LBN Brand Shares of Impulse and Indulgence Products: % Value 2010-2013
  • Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2013-2018
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Value 2013-2018
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2013-2018
  • Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2013-2018

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 27 Sales of Meal Solutions by Category: Volume 2008-2013
  • Table 28 Sales of Meal Solutions by Category: Value 2008-2013
  • Table 29 Sales of Meal Solutions by Category: % Volume Growth 2008-2013
  • Table 30 Sales of Meal Solutions by Category: % Value Growth 2008-2013
  • Table 31 NBO Company Shares of Meal Solutions: % Value 2009-2013
  • Table 32 LBN Brand Shares of Meal Solutions: % Value 2010-2013
  • Table 33 Forecast Sales of Meal Solutions by Category: Volume 2013-2018
  • Table 34 Forecast Sales of Meal Solutions by Category: Value 2013-2018
  • Table 35 Forecast Sales of Meal Solutions by Category: % Volume Growth 2013-2018
  • Table 36 Forecast Sales of Meal Solutions by Category: % Value Growth 2013-2018

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 37 Sales of Nutrition/Staples by Category: Volume 2008-2013
  • Table 38 Sales of Nutrition/Staples by Category: Value 2008-2013
  • Table 39 Sales of Nutrition/Staples by Category: % Volume Growth 2008-2013
  • Table 40 Sales of Nutrition/Staples by Category: % Value Growth 2008-2013
  • Table 41 NBO Company Shares of Nutrition/Staples: % Value 2009-2013
  • Table 42 LBN Brand Shares of Nutrition/Staples: % Value 2010-2013
  • Table 43 Forecast Sales of Nutrition/Staples by Category: Volume 2013-2018
  • Table 44 Forecast Sales of Nutrition/Staples by Category: Value 2013-2018
  • Table 45 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2013-2018
  • Table 46 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2013-2018

MARKET DATA

  • Table 47 Sales of Packaged Food by Category: Volume 2008-2013
  • Table 48 Sales of Packaged Food by Category: Value 2008-2013
  • Table 49 Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 50 Sales of Packaged Food by Category: % Value Growth 2008-2013
  • Table 51 GBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 52 NBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 53 LBN Brand Shares of Packaged Food: % Value 2010-2013
  • Table 54 Penetration of Private Label by Category: % Value 2008-2013
  • Table 55 Distribution of Packaged Food by Format: % Value 2008-2013
  • Table 56 Distribution of Packaged Food by Format and Category: % Value 2013
  • Table 57 Forecast Sales of Packaged Food by Category: Volume 2013-2018
  • Table 58 Forecast Sales of Packaged Food by Category: Value 2013-2018
  • Table 59 Forecast Sales of Packaged Food by Category: % Volume Growth 2013-2018
  • Table 60 Forecast Sales of Packaged Food by Category: % Value Growth 2013-2018

SOURCES

  • Summary 6 Research Sources

Segmentation

This market research report includes the following:

  • Sauces, Dressings and Condiments
    • Cooking Sauces
      • Bouillon/Stock Cubes
        • Gravy Cubes and Powders
        • Liquid Stocks and Fonds
        • Stock Cubes and Powders
      • Dry Sauces/Powder Mixes
      • Herbs and Spices
      • Monosodium Glutamate (MSG)
      • Pasta Sauces
      • Wet/Cooking Sauces
    • Dips
    • Pickled Products
    • Table Sauces
      • Barbecue Sauces
      • Brown Sauces
      • Cocktail Sauces
      • Curry Sauces
      • Fish Sauces
      • Horseradish Sauces
      • Ketchup
      • Mayonnaise
        • Low Fat Mayonnaise
        • Regular Mayonnaise
      • Mustard
      • Oyster Sauces
      • Salad Dressings
        • Low Fat Salad Dressings
        • Regular Salad Dressings
      • Soy Based Sauces
      • Spicy Chili/Pepper Sauces
      • Tartare Sauces
      • Vinaigrettes
      • Worcester/Steak Sauces
    • Tomato Pastes and Purées
    • Other Sauces, Dressings and Condiments

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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