Savoury snacks will see moderate growth across the forecast period in both retail volume and current value terms. However, with inflation still high due to factors such as the war in Ukraine and continuing global supply constraints, consumers will remain price-sensitive, and players will compete through price discounting.
Innovation will continue over the forecast period, particularly within nuts, seeds and trail mixes and vegetable, pulses and bread chips. Nonetheless, potato chips will continue to generate the majority of sales.
Private label holds significant share within savoury snacks, and with affordability being a key driver of value sales over the forecast period, private label products such as Lidl, K Plus Chips and K Plus Puffs, which offer good value for money, may see further opportunities for growth. In contrast, the premiumisation trend in Croatia could stall in light of the economic uncertainty, at least until later in the forecast period.
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Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See All of Our DefinitionsThis report originates from Passport, our Savoury Snacks research and analysis database.
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