Although inflation in Taiwan has not had a severe impact on consumer purchasing power in 2023, as in many other countries, there has been some growth in private labels. Convenience store chains like 7-Eleven and Family Mart have been consistent in developing their own private labels.
Consistent with the ice cream and chocolate categories, it has become common practice for chips or puffed snacks brands to attract consumers’ attention with novelty flavours. This practice has now evolved from flavours to texture and formats, such as 3D sculpted shapes.
Competition between snack categories is likely to intensify in the forthcoming period, with savoury snacks expected to come under further pressure from sweet-based snacks. Taiwanese consumers have developed a stronger craving for sweet snacks since the pandemic, which is still benefitting the biscuit category.
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Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See All of Our DefinitionsThis report originates from Passport, our Savoury Snacks research and analysis database.
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