Retail sales of savoury snacks increased strongly in 2020, with people snacking more in the extra time spent at home due to Coronavirus (COVID-19). While growth slowed markedly in 2021, sales were still at much higher levels than prior to the pandemic. Sales of savoury snacks will continue to grow over the forecast period, but will be increasingly impacted by consumers’ rising health concerns and industry players’ efforts to match their needs.
This report comes in PPT.
The region as a whole, as well as most of its countries, saw stronger retail value sales growth in 2020, as more consumption occasions were moving into people’s homes due to lockdowns and working/learning from home. While growth slowed significantly in 2021, it was still positive, with some of the changes seen a year earlier persisting into the new year, given the continued presence of the COVID-19 virus in the region.
Even in potato chips, often seen as an inherently unhealthy product, a rising trend towards healthier varieties can be seen, eg baked rather than fried, or containing less fat or salt. The health trend is also helping drive sales of vegetable, pulse and bread chips, the most dynamic product area, with nuts, seeds and trail mixes adding the most new market growth over 2016-2021.
In the French market there is an increasing emphasis on savoury snacks that are made in France. PepsiCo, under its Lay’s brand, proudly displays labels stating that 100% of its potatoes are French. It has also introduced flavours and product names to enhance the Frenchness of its products, such as Mediterranean or Paysanne. Intersnack (Vico) has employed a similar strategy to highlight its exclusive use of French potatoes, while promoting its French factories by adding a French flag on the front of its product packaging.
Savoury snacks will continue to record positive growth rates in the coming years, becoming stronger as the forecast period progresses. Nuts, seeds and trail mixes will drive actual sales growth, while vegetable, pulse and bread chips will continue to be the most dynamic category, with health concerns remaining to the fore in Western Europe over 2021-2026.
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