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Company Profile

SCA Group in Retail Tissue and Hygiene

Oct 2011

Price: US$525

About this Report

About this Report

Euromonitor International's report on SCA Group delivers a detailed strategic analysis of the company's business, examining its performance in the Tissue and Hygiene market and the global economy.

Company and market share data provide a detailed look at the financial position of SCA Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of SCA Group This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of SCA Group provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Tissue and Hygiene research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key company facts

  • Strategic Evaluation

Financial analysis

  • Strategic Evaluation

SWOT: SCA Group

  • Strategic Evaluation

Strategic objectives and challenges

  • Strategic Evaluation

Competitive Positioning

Performance fluctuates over review period

  • Competitive Positioning

Global competitive context

  • Competitive Positioning

Market Assessment

Business focused on hygiene products

  • Market Assessment

Good presence in emerging markets despite European domination

  • Market Assessment

Geographic and Category Opportunities

Broad product portfolio in core Western Europe

  • Geographic and Category Opportunities

Established brands pay dividends in Western Europe

  • Geographic and Category Opportunities

High level of private label penetration a strong threat

  • Geographic and Category Opportunities

Strong position in Australasia…

  • Geographic and Category Opportunities

…but growth potential is small

  • Geographic and Category Opportunities

North America holds good potential for incontinence

  • Geographic and Category Opportunities

Eastern Europe delivers strong performance

  • Geographic and Category Opportunities

Russia is key in sales contribution

  • Geographic and Category Opportunities

Eastern Europe growth potential well suited to SCA’s strengths

  • Geographic and Category Opportunities

Mexico SCA’s key country in Latin America

  • Geographic and Category Opportunities

Acquisition to expand to Brazil

  • Geographic and Category Opportunities

Weak presence in China results in minor position in Asia Pacific

  • Geographic and Category Opportunities

China: a market too good to miss

  • Geographic and Category Opportunities

Strong obstacles ahead but entry is inevitable

  • Geographic and Category Opportunities

Brand Strategy

Pressure to develop strong international brands

  • Brand Strategy

Tena leads in incontinence but faces share erosion

  • Brand Strategy

Tena faces the need to expand beyond Western Europe

  • Brand Strategy

Libero growth driven by emerging Eastern Europe

  • Brand Strategy

Tempo diversifies for future growth

  • Brand Strategy

Operations

Expanding infrastructure outside Western Europe

  • Operations

Recommendations

Maximising strengths and geographic expansion

  • Recommendations

Samples

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