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Company Profile

SCA Group in Tissue and Hygiene

Jul 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on SCA Group delivers a detailed strategic analysis of the company's business, examining its performance in the Tissue and Hygiene market and the global economy.

Company and market share data provide a detailed look at the financial position of SCA Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of SCA Group This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of SCA Group provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Tissue and Hygiene research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Financial analysis

SWOT: SCA Group

Strategic objectives and challenges

Competitive Positioning

Performance trails behind global average

Global competitive context

Market Assessment

Hygiene products a focus in business

Good presence in emerging markets despite European domination

Geographic and Category Opportunities

Broad product portfolio in core Western Europe

Key countries perform well in Western Europe

High level of private label penetration a strong threat

Builds for the future through acquisitions in Turkey

Growth potential in Turkey

Strong position in Australasia

Limited potential in Australasia

Long-term prospects for incontinence in North America uncertain

Eastern Europe delivers strong performance

Russia the key to sales contribution

Eastern Europe growth potential well suited to SCA’s strengths

Latin America: SCA’s largest emerging region by value

Acquisition to expand in Brazil

Huge potential in Brazil but competition is tough

Asia Pacific: A market requiring more focused effort

Starting with incontinence in China

China full of potential and excitement but tough with competition

One acquisition could lead to full-blown expansion

Growth potential in China

Brand Strategy

International brands a key focus

Tena the company’s truly global brand faces share erosion

The need to expand beyond Western Europe

Libero - a regional brand focused on Europe

Tempo diversifies for future growth

Geographic expansion for Tempo’s future growth

Operations

Expanding infrastructure outside Western Europe

Recommendations

Maximising strengths and geographic expansion

Samples

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