Scenario Analysis

Evaluate the outcome of a potential strategy before making your final decision. We design and build custom scenario analysis models analysing market and competitive operating environments to assist accurate tactical and strategic decisions.

The benefits of Scenario Analysis

Strategic planners can explore the effects of different developments:

• Explore and test "what if" scenarios
• Reduce risk and create contingency plans
• Formulate growth strategies
• Best responses to economic change, a competitor move and marketing
• Optimise price, channel and marketing strategy

How will it help?

Our models provide a quantitative solution and support fact-based decision making:

• Dynamic models allow users to explore different ‘what if’ scenarios
• A strategic tool for choosing the best action in different scenarios
• A visual and interactive platform for analysis
• Quantitative answers to your questions
• Explanatory and predictive modelling

Examples of Scenario Analysis solutions

Our models simulate the effects of different factors on a market’s performance:

• What if the economy slows? Inflation rises? Incomes fall? Taxes rise?
• What are the substitute, complementary or cross-category relationships?
• What if raw material prices increase?

Enables clients to develop winning strategies, select the best responses and measure the effects:

• Dynamic sales forecasts to inform production planning
• Portfolio optimisation via substitute and cross-elasticity of demand analysis
• Set pricing in line with income and price elasticity of demand
• Adjust marketing expenditures in line with sales uplift

Our unique approach

Our project managers will guide and liaise with your economic and technical teams:

• Expert technical advice on the data, modelling and design process
• Clients can feed their data into models
• Models combine marketing and consumer data with interviews and econometric analysis
• Engagement sessions to select variables and for user interface development
• Software runs, of “what if” simulations to test responses over time

Our expertise

• Market simulations
• Portfolio analysis
• Macroeconomic and economic system models

Why choose Euromonitor International?

• Models are fully documented and our methodology and approach transparently reported (no “black box” models)
• Our experience: we have successfully completed thousands of projects for clients worldwide
• Highly skilled team of economists, econometricians and market modellers
• Accumulated industry knowledge from over 35 years in the research business
• Flexible solutions combining consumer research with market analysis for maximum insight
• Our models use the latest visualisation techniques
• A highly engaged service to understand your needs and adapt research to answer your questions fully and transparently
• Highly competitive costs and a no obligation quotation service