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Company Profile

Schwarz Beteiligungs GmbH in Retailing

Jun 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Schwarz Beteiligungs GmbH delivers a detailed strategic analysis of the company's business, examining its performance in the Retailing market and the global economy.

Company and market share data provide a detailed look at the financial position of Schwarz Beteiligungs GmbH, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Schwarz Beteiligungs GmbH This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Schwarz Beteiligungs GmbH provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Retailing research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts: Schwarz Beteiligungs GmbH

SWOT: Schwarz Beteiligungs GmbH

Key challenges: Domestic maturity and intensified competition

Competitive Positioning

Schwarz outperforms global market for most of the review period

Competitive context : Schwarz retains spot among top five

Domestic Strategy

Proportion of domestic sales: Steady decline to less than 50%

Domestic strategy: Lidl sees scope for further expansion

Mixed outlook in Germany

International Strategy

Widespread presence across Western Europe with Lidl

Grocery retailing becomes ever more competitive in France

Rapid expansion of Lidl in Eastern Europe

Strong presence for Kaufland in Eastern Europe

Strong competition in Poland

Bright outlook in Bulgaria and Romania

Possible market entries

Multi-channel Strategy

Dual channel strategy

Internet and social media strategy

Brand and Private Label Strategies

Retail brands operated by Schwarz Beteiligungs GmbH

Lidl: International markets set to become key growth drivers

Continued growth opportunities for Kaufland in domestic market

Private label main focus but brands key in generating traffic

Two-tier private label strategy

Operations

Operating strategy

Opportunities and Recommendations

Key recommendations

Samples

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