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Company Profile

SEB, Groupe in Consumer Appliances

Feb 2011

Price: US$525

About this Report

About this Report

Euromonitor International's report on SEB, Groupe delivers a detailed strategic analysis of the company's business, examining its performance in the Small Appliances market and the global economy.

Company and market share data provide a detailed look at the financial position of SEB, Groupe, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of SEB, Groupe This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of SEB, Groupe provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Small Appliances research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key company facts

  • Strategic Evaluation

Financial assessment

  • Strategic Evaluation

SWOT – Groupe SEB

  • Strategic Evaluation

Key strategic objectives and challenges

  • Strategic Evaluation

Groupe SEB's strategic objectives

  • Strategic Evaluation

Competitive Positioning

Strong entrance into Chinese market aids growth

  • Competitive Positioning

Global competitive positioning – small appliances

  • Competitive Positioning

Market Assessment

Small appliances anticipate continued recessionary pressure

  • Market Assessment

Seeking opportunities in emerging markets

  • Market Assessment

Category and Geographic Opportunities

Latin America is an interesting option for Groupe SEB

  • Category and Geographic Opportunities

Seeking opportunities in Latin America through acquisition

  • Category and Geographic Opportunities

Emerging markets will underpin growth in Asia Pacific

  • Category and Geographic Opportunities

China, strong opportunities amidst tough competition

  • Category and Geographic Opportunities

Supor opens up the Chinese market for Groupe SEB

  • Category and Geographic Opportunities

Good scope for growth in Middle East

  • Category and Geographic Opportunities

Soy milk makers will drive growth in food preparation

  • Category and Geographic Opportunities

Rice cookers poised for healthy growth

  • Category and Geographic Opportunities

Production and Sales

Groupe SEB coverage in main markets and performance

  • Production and Sales

Groupe SEB – top 10 markets by volume

  • Production and Sales

Groupe SEB – marketing, distribution and production sites

  • Production and Sales

Balancing production locations to remain competitive

  • Production and Sales

Brand Strategy

Groupe SEB opts for a multi-brand strategy

  • Brand Strategy

Moulinex, Groupe SEB's entry level flagship brand

  • Brand Strategy

Tefal , SEB's strongest international brand

  • Brand Strategy

Rowenta focuses on technology and design

  • Brand Strategy

Krups, specialised, premium products

  • Brand Strategy

Recommendations

Competitiveness through differentiation and growth markets

  • Recommendations

Samples

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