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 Market Research for Serbia

Euromonitor publishes reports on industries, consumers and demographics in Serbia.

  • Industry specific reports offer insight into market size and market share in Serbia; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Serbia report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Serbia in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Serbia statistics factfile.

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Country Report

Non-Grocery Retailers in Serbia

The Serbian non-grocery segment suffered visibly over the period 2009-2010 due to fact that economic crisis forced Serbian consumers to stop purchasing new furniture, electronic goods, even some clothes, footwear and other essential non-grocery ...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Non-Store Retailing in Serbia

As the least developed retail channel in Serbia, non-store retailing has the fastest value sales growth, even in years when economic crisis is present in country. Current value growth for non-store retailing was up by 20% in 2011. Retailers that ...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Retailing in Serbia

The last months of 2008 brought global economic crisis to Serbia that lasted through 2010. This caused a decrease of constant value sales in both grocery and non-grocery retailing year by year due to fact that Serbian consumers started to save their ...

Apr 2012 | US$1,900| Add to cart | View details ›

Country Report

Grocery Retailers in Serbia

Grocery retailers posted a current value sales increase of 8% in 2011 to arrive at RSD533.4billion. Yet, the constant value sales growth was negative by 2%. This data is a good illustration of the fact that economic crisis is still present in 2011 ...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Spirits in Serbia

After three years of decline (2008, 2009 and 2010), spirits is showing the first signs of recovery. Although sales in most areas continued to decline in 2011, overall total volume and total current value sales increased by 1% and 9% respectively as a...

Feb 2012 | US$900| Add to cart | View details ›

Country Report

Wine in Serbia

Many years without investment in wine and economic isolation means that Serbian wines tend to be of low quality. In addition, wine consumption is declining and stood at just 6 litres per capita in 2011. Although the state has subsidised the ...

Feb 2012 | US$900| Add to cart | View details ›

Country Report

Beer in Serbia

Despite the economic crisis and the large decline in beer consumption since 2009, the area remains very dynamic, with major players fighting intensively for sales share. Given that standard lager beer is near maturity, leading companies are beginning...

Feb 2012 | US$900| Add to cart | View details ›

Country Report

Cider/Perry in Serbia

Although sales remain negligible, since being launched in March 2011 Somersby has become recognisable as a summer party drink and is especially popular among female consumers.

Feb 2012 | US$900| Add to cart | View details ›

Country Report

Alcoholic Drinks in Serbia

The negative trend of the last three years continued in 2011. Although the rate was significantly lower than in 2010, alcoholic drinks volume sales continued to fall during 2011. As expected, a slightly lower decline was recorded on-trade ...

Feb 2012 | US$1,900| Add to cart | View details ›

Country Report

Rtds/High-Strength Premixes in Serbia

As an area which mainly targets young urban consumers, RTDs/high-strength premixes was strongly affected by the economic crisis and resulting high unemployment. The largest area, wine-based RTDs, recorded a 6% decline in on-trade volume sales and an ...

Feb 2012 | US$900| Add to cart | View details ›

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Books more ›

Reference Book

Consumer Europe 2012

Oct 2011

Reference Book

European Marketing Data and Statistics 2012

Nov 2011

Reference Book

World Consumer Income and Expenditure Patterns

Jul 2011