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Serbia

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Serbia.

Serbia StatisticsConsumer Lifestyles in Serbia

Serbia Country BriefingsFuture Demographics: Serbia in 2030

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    Future Demographic

    Serbia in 2030: The Future Demographic

    Dec 2017

    In 2030, the population of Serbia will reach 6.5 million, a decrease of 8.1% from 2015. Long-term population decline in Serbia is being driven by low fertility and a declining number of women of childbearing age causing birth rates to fall further. ...

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    Megatrends

    Healthy Living: The New Face of Healthy Ageing

    Dec 2017

    A growing ageing population is both an economic challenge and a business opportunity. As populations age, life’s milestones are deferred, and more people in the later stages of life assume the typical responsibilities of their younger counterparts, ...

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    Megatrends

    Ethical Consumer: Mindful Consumerism

    Dec 2017

    Increasing awareness around ethical and environmental issues is driving the rise in mindful consumption. Although interest in ethical living is higher in emerging markets, it is still developed economies that lead the commercialisation of ...

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    Megatrends

    Experience More Across the Customer Journey

    Dec 2017

    In the age of digital transformation, consumers strive to experience more across the customer journey. To meet consumers’ expectations, brands need to take a consumer-centric view, looking at each touchpoint in the path to purchase and after, to ...

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    Country Briefing

    Income and Expenditure: Serbia

    Nov 2017

    Real growth of Serbia’s consumer market picked up over 2015-2016, benefiting from government stimulus and the improved performance of the country’s external sector. However, Serbia’s low per capita disposable income and spending levels keep ...

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    Country Report

    Ready Meals in Serbia

    Nov 2017

    Contrary to the same period one year earlier, when there was a myriad of new product launches within Serbian ready meals, in the second part of 2016 and the first part of 2017 there were none. This can be explained by the fact that ready meals ...

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    Country Report

    Sauces, Dressings and Condiments in Serbia

    Nov 2017

    During 2017, several sauces, dressings and condiments producers paid special attention to redesigning the packaging for their products, primarily ketchup and mayonnaise brands. This could be observed in products offered by Plimark and Vital Dijamant,...

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    Country Report

    Soup in Serbia

    Nov 2017

    Serbian soup remained conservative in 2017 as there were still no significant sales of shelf stable soup, chilled soup or frozen soup. This means that the only two product types available as of 2017 were the “classical” dehydrated soup and instant ...

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    Country Report

    Spreads in Serbia

    Nov 2017

    In 2017, the retail volume sales of chocolate spreads declined, but at a slower rate. This was the fourth year in a row of decline, which is attributable to the Serbian government’s austerity measures and the consequent fall in disposable incomes. ...

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    Country Report

    Analgesics in Serbia

    Oct 2017

    Serbian consumers are increasingly opting for quick solutions for headaches and similar pain-related problems. This is mostly manifested in busy lifestyles and the fact that more and more people lack the time to visit a doctor for recurring problems ...

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    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in Serbia

    Oct 2017

    Many Serbian consumers are becoming inclined to search for quick and convenient solutions for minor health issues such as colds and mild allergies. Instead of visiting a doctor every time these health problems occur, consumers tend to simply go to ...

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    Country Report

    Dermatologicals in Serbia

    Oct 2017

    A significant number of Serbian consumers who were unaware about certain dermatologicals products at the beginning of the review period came to learn about their availability by 2017. This was largely due to the improved distribution of these ...

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    Country Report

    Digestive Remedies in Serbia

    Oct 2017

    Low cost airlines flooded Serbia in 2016 and 2017 offering consumers new and very cheap deals. These new routes are almost exclusively connecting the Serbian cities Belgrade and Niš with European countries in which many Serbians live. This means that...

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    Country Report

    Eye Care in Serbia

    Oct 2017

    Eye care was among the smallest categories within OTC in Serbia in 2017. These products are not usually a very important part of a producer’s portfolios and they tend to pay little attention to them in terms of new product launches and advertising ...

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    Country Report

    Herbal/Traditional Products in Serbia

    Oct 2017

    Herbal traditional remedies made up over half of overall herbal/traditional products in 2017 in Serbia. Among these products, the most popular are herbal/traditional cough, cold and allergy (hay fever) remedies and there are couple of reasons for ...

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    Country Report

    NRT Smoking Cessation Aids in Serbia

    Oct 2017

    Serbia was among the leaders in the world when it came to smoking prevalence in 2017. Many consumers are smokers and it is noteworthy that smoking prevalence among female consumers is very high as well. However, smoking prevalence declined throughout...

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    Country Report

    Consumer Health in Serbia

    Oct 2017

    During 2017 consumer health in Serbia saw a fairly good performance in current value terms, which was above the country’s inflation rate. This indicates that there was also real volume growth in most categories in 2017. Numerous factors contributed ...

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    Country Report

    Sleep Aids in Serbia

    Oct 2017

    Sleep aids in Serbia recorded high growth rates over the review period. This was fuelled by the strong growth recorded by the bestselling brand Persen. This brand experienced significant growth due to strong marketing support as well as because of ...

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    Country Report

    Sports Nutrition in Serbia

    Oct 2017

    Sports nutrition products have very specific distribution in Serbia, which is vastly different from other consumer health categories. While most OTC products are sold through chemists/pharmacies, sports nutrition products are usually purchased in ...

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    Country Report

    Weight Management and Wellbeing in Serbia

    Oct 2017

    Meal replacement held by far the highest share of value sales within weight management and wellbeing in Serbia in 2017. Nevertheless, the category did see a slight decline in its share in 2017 even though it posted positive current value growth. This...

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