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Serbia

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Serbia.

Serbia StatisticsConsumer Lifestyles in Serbia

Serbia Country BriefingsFuture Demographics: Serbia in 2030

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    Country Profile

    Serbia: Country Profile

    Oct 2017

    Serbia’s economy will slow in 2017. Supported by strong business confidence, investment is robust. Exports are growing but so, too, are imports, meaning that there is little impact on the current account deficit. Private consumption continues to be ...

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    Country Report

    Travel in Serbia

    Oct 2017

    The National Tourism Organization of Serbia invested heavily in marketing activities in 2016 and 2017, which raised the profile of the country as a tourism destination. Most noticeable was the strong growth in the number of inbound arrivals from ...

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    Country Briefing

    Business Dynamics: Serbia

    Oct 2017

    The introduction of reforms has helped improve Serbia’s doing business climate, though it continues to lag behind its regional peers. Furthermore, the country continues to face the challenges of a rigid labour market, high youth unemployment and an ...

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    Country Report

    Cigarettes in Serbia

    Jul 2017

    Serbian officials obviously decided to finally deal with illegal fine cut tobacco in 2016, at least to a greater extent than was the case in previous years. Stalls with these products can still be observed in open markets throughout the country, ...

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    Country Report

    Tobacco in Serbia

    Jul 2017

    Driven by further falls in sales of cigarettes, tobacco as a whole continued to decline in 2016. However, the market still performed visibly better in 2016 than over the entire review period. This was the case due to the strong negative growth rates ...

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    Country Report

    Cigars, Cigarillos and Smoking Tobacco in Serbia

    Jul 2017

    Fine cut tobacco once again began to grow in retail volume terms in 2016. This occurred after two years of decline, which followed the extremely strong growth witnessed in 2013. Fine cut tobacco increased in popularity in 2016 due to several new ...

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    Country Report

    Smokeless Tobacco and Vapour Products in Serbia

    Jul 2017

    Sales of smokeless tobacco were negligible in 2016 in Serbia; these products are available only in a very limited number of tobacco specialists, all of which are located in the capital of Belgrade or the second-largest city of Novi Sad. Most Serbian ...

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    Country Report

    Beer in Serbia

    Jun 2017

    In 2016 several interesting things occurred within Serbian beer. First of all, Jagodinska Pivara bankrupted in first part of the year, which of course led to an overall strong decline in its sales in 2016. Furthermore, after several years of dormancy...

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    Country Report

    Cider/Perry in Serbia

    Jun 2017

    Heineken Srbija and Apatinska Pivara launched their cider/perry brands towards the end of 2016 and saw their shares increasing in 2016 at the expense of absolute leader Carlsberg Srbija. Somersby by Carlsberg still held the leading position in 2016, ...

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    Country Report

    Alcoholic Drinks in Serbia

    Jun 2017

    Alcoholic drinks performed better in 2016 than it did over the entire review period. The main reason for that was sluggish growth or even sales decline in some cases earlier in the review period that was caused by the global economic crisis. Beer was...

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    Country Report

    Rtds/High-Strength Premixes in Serbia

    Jun 2017

    There were no notable events whatsoever within Serbian RTDs/high-strength premixes in 2016. No new launches were observed and the category remained largely insignificant as consumers have low awareness of the products and they are unpopular amongst ...

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    Country Report

    Spirits in Serbia

    Jun 2017

    Despite attempts by officials to combat illegal trade of rakija by passing a law that was supposed to do so by making it easier to register a small production, it did not give any visible results in that direction. Most of small producers simply ...

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    Country Report

    Wine in Serbia

    Jun 2017

    The trend of small local wineries that offer high-quality products for on-trade and off-trade consumption alike became visible during the review period and in 2016 it intensified. More and more horeca establishments offer wines from one of several ...

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    Country Report

    Baby and Child-Specific Products in Serbia

    May 2017

    Baby wipes is the biggest and most important segment within Serbian baby and child-specific products and movements in it are clearly and directly reflected in the performance of entire baby and child-specific products. The reason why baby wipes ...

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    Country Report

    Bath and Shower in Serbia

    May 2017

    Bar soap was still being used by many consumers in Serbia in 2016 for handwashing, but also for showering. However, sales of these products declined towards the end of the review period in volume terms and the trend continued in 2016 as well. This ...

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    Country Report

    Colour Cosmetics in Serbia

    May 2017

    Illicit trade in colour cosmetics products saw a major increase in 2016. The most common products that are being illegally distributed throughout the country are ones that fall into facial make-up and some lip products also. The products being sold ...

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    Country Report

    Deodorants in Serbia

    May 2017

    There were several notable innovations observed within deodorants in Serbia during 2016. First of all, many smaller producers as well as private label owners established their own product lines in 2016 with claims about avoidance of yellow and white ...

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    Country Report

    Depilatories in Serbia

    May 2017

    Combined value sales of private label lines within depilatories increased by 8% in 2016. This was caused by the overall improved image of private label as well as by the strong campaign for its private label lines by dm-Drogerie Markt doo. It was ...

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    Country Report

    Fragrances in Serbia

    May 2017

    Serbian consumers started seeking celebrity-branded fragrances more than was the case at the beginning of the review period. It is difficult to say whether the increased offer of these products has attracted consumers or producers and distributors ...

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    Country Report

    Hair Care in Serbia

    May 2017

    Serbian consumers were strongly influenced by the convenience trend in 2016. This was mostly reflected in the fact that 2-in-1 products recorded the fastest volume growth in 2016. It is obvious that many consumers started to appreciate having shampoo...

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