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Serbia

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Serbia.

Serbia StatisticsConsumer Lifestyles in Serbia

Serbia Country BriefingsFuture Demographics: Serbia in 2030

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    Country Briefing

    Business Dynamics: Serbia

    Jan 2017

    Serbia’s business environment has been improving, although in comparison to peers, the efficiency of the nation’s business landscape is below peers. High unemployment and a rigid labour market are problematic. However, the information and ...

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    Country Briefing

    Economy, Finance and Trade: Serbia

    Dec 2016

    Although the Serbian economy came out of recession in 2015, economic activity remained sluggish. However, the economy is expected to perform relatively well in 2016. Significant downside risks remain, such as weak industrial activity, planned fiscal ...

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    Country Report

    Dairy in Serbia

    Dec 2016

    Mlekara Sabac led Serbian cheese in 2016 with retail value share of 30%. The company has high popularity and excellent distribution of its feta cheese brand to thank for the leading position. It was followed by Mlekoprodukt and Imlek with respective ...

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    Country Report

    Confectionery in Serbia

    Dec 2016

    Mondelez International led chocolate confectionery in 2016, with a 21% share of retail value sales, due to the high popularity of its Milka brand and an excellent distribution network. Soko-Nada Štark and Pionir were ranked second and third, ...

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    Country Report

    Grocery Retailers in Serbia

    Dec 2016

    The owner of Lidl discounters registered a company in Serbia in 2010 and has been announcing its arrival to the country ever since. It seemed as though Serbian consumers would have a chance to purchase Lidl goods in 2016, but that was not the case ...

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    Country Report

    Non-Grocery Specialists in Serbia

    Dec 2016

    Chemists/pharmacies is the largest channel within health and beauty specialist retailers, and the largest within overall non-grocery specialists in Serbia. In 2016, chemists/pharmacies accounted for 34% of the entire non-grocery specialists category ...

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    Country Report

    Non-Store Retailing in Serbia

    Dec 2016

    In 2016 Serbia saw a further increase in its number of internet users. Also, many retailers started offering online purchasing options over the review period and these two factors led to a strong increase in internet retailing in Serbia in 2016. ...

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    Country Report

    Retailing in Serbia

    Dec 2016

    Retailing in Serbia saw a better performance in 2016 compared with 2015 as it returned to positive value sales growth. The main factor in the poorer performance in the previous year had been the general economic conditions, as the Serbian ...

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    Country Briefing

    Households: Serbia

    Dec 2016

    Serbian households are relatively small in size, given the country’s low birth rates. A shrinking population will result in a smaller household market in Serbia in the coming years, undermining overall future demand for real estate and household ...

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    Country Profile

    Serbia: Country Profile

    Dec 2016

    Serbia’s economy will strengthen in 2016. An increase in public spending and a rebound in exports are the main drivers. Private investment is also rising as the provision of credit increases. Better regulation of land usage and property rights should...

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    Country Report

    Packaged Food in Serbia

    Nov 2016

    Growth in packaged food current value sales in Serbia in 2016 was slightly weaker than that recorded in 2015. This was mainly due to the cumulative effect of various austerity policies adopted by the Serbian government. Austerity measures had a ...

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    Country Briefing

    Income and Expenditure: Serbia

    Nov 2016

    Influenced by the country’s weak economic performance, Serbia’s per capita gross income and expenditure declined (in real terms) during most years of the period 2010-2015. While the country’s income gap is still fairly small, relatively low incomes, ...

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    Country Report

    Breakfast Cereals in Serbia

    Nov 2016

    Improvements in distribution helped oatmeal products to gain popularity within hot cereals in Serbia towards the end of the review period. However, many consumers remained unaware of the existence of such products in 2016. This continued to restrict ...

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    Country Report

    Baked Goods in Serbia

    Nov 2016

    Total per capita consumption of bread in Serbia fell from 101kg in 2007 to 82kg in 2016. While there were a number of factors behind this decline, the most influential was rising health awareness among consumers. The health and wellness trend has led...

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    Country Report

    Rice, Pasta and Noodles in Serbia

    Nov 2016

    Noodles performed strongly in current value growth terms in 2016, with sales increasing by 16%. This reflected growing consumer appreciation for the convenience and time-saving benefits of noodles products as the trend towards busier lifestyles ...

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    Country Report

    Processed Fruit and Vegetables in Serbia

    Nov 2016

    There were several new launches of organic processed fruit and vegetables products in Serbia in 2016. Many of these products were introduced by small manufacturers, but some also came from overall category leader Frikom. This activity reflected the ...

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    Country Report

    Processed Meat and Seafood in Serbia

    Nov 2016

    Competition between Neoplanta and Carnex, the top two manufacturers in processed meat and seafood, remained fierce in 2016. Third ranked player Matijevic doo also invested heavily in efforts to strengthen its competitive position in this category, ...

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    Country Report

    Ready Meals in Serbia

    Oct 2016

    Many new launches were observed within ready meals in the second part of 2015 and in 2016. This clearly indicated that there is increasing demand for convenient meal solutions that can be consumed quickly or even on the go. This stems from ever ...

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    Country Report

    Sauces, Dressings and Condiments in Serbia

    Oct 2016

    There were more than a dozen notable new launches seen within Serbian sauces, dressings and condiments in 2016. Most of them were in chilli sauces, which shows that chilli sauces is still fairly underdeveloped with a lot of potential for further ...

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    Country Report

    Soup in Serbia

    Oct 2016

    Manufacturers focused on alternative ways of attracting new consumers and keeping the existing ones. Some of these tactics included marketing support for existing brands and improving distribution networks in order to make a company’s brands more ...

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