Serbia

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Serbia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Serbia StatisticsConsumer Lifestyles in SerbiaSerbia Country BriefingsFuture Demographics: Serbia in 2030

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    Country Report

    Country Report

    Baby and Child-Specific Products in Serbia

    May 2018

    In the mass media, there has been an upsurge of reports about the harm that the sun’s UV radiation can do to human health. Serbian parents tend to be very protective in regard to their children and it is not at all surprising that baby and ...

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    Country Report

    Country Report

    Bath and Shower in Serbia

    May 2018

    During the course of the review period, sales of intimate washes rose strongly in current value terms and this trend not only continued, but even intensified in 2017. Intimate washes was, in fact, the fastest-growing category within overall bath and ...

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    Country Report

    Country Report

    Colour Cosmetics in Serbia

    May 2018

    In 2017, many consumers who previously had no knowledge at all about the availability of BB/CC creams learned that they can purchase these products in Serbia and also learned a thing or two about their apparent benefits. This of course had a positive...

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    Country Report

    Country Report

    Deodorants in Serbia

    May 2018

    Serbian consumers have started to pay much more attention to product ingredients in regard to most beauty and personal care categories. However, this trend was most visible in deodorants in 2017. One could, for example, see many messages on product ...

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    Country Report

    Country Report

    Depilatories in Serbia

    May 2018

    All of the three categories in depilatories – hair removers/bleaches, women’s pre-shave and women’s razors and blades – posted relatively strong current value growth during 2017. The main factors in this performance are the somewhat improved general ...

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    Country Report

    Country Report

    Fragrances in Serbia

    May 2018

    Fragrance products are considered by many Serbian consumers to be non-essential and people are quick to cut back on such expenses during times of economic turmoil. However, when the situation is the opposite, ie when disposable income is growing, ...

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    Country Report

    Country Report

    Hair Care in Serbia

    May 2018

    In 2017, two large manufacturers launched dry shampoo brands, giving this product type a strong boost in popularity. First, Henkel introduced its Schwarzkopf got2b brand in September 2017 and then Unilever Beograd doo launched Dove dry shampoo the ...

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    Country Report

    Country Report

    Mass Beauty and Personal Care in Serbia

    May 2018

    During 2017, mass fragrances posted strong growth rates, especially mass unisex fragrances and mass women’s fragrances. The good performance was mostly due to direct sellers and their brands, particularly Avon, and it had a positive effect on mass ...

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    Country Report

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    Men's Grooming in Serbia

    May 2018

    Two of the largest men’s grooming categories in Serbia – men’s pre-shave and men’s razors and blades – were also the fastest-growing ones in 2017. These two categories were strongly hit by the second wave of economic crisis and austerity measures in ...

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    Country Report

    Country Report

    Oral Care in Serbia

    May 2018

    Both battery toothbrushes and electric toothbrushes recorded a double-digit current value growth rate in 2017, and overall power toothbrushes was the fastest-growing category of oral care in the country. This was the case because many more consumers ...

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    Country Report

    Country Report

    Beauty and Personal Care in Serbia

    May 2018

    During 2017, Serbian beauty and personal care recorded relatively strong current value growth. The increase was better compared with the 2016 rate and also notably stronger than the value CAGR at current prices averaged over the review period as a ...

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    Country Report

    Country Report

    Premium Beauty and Personal Care in Serbia

    May 2018

    The Serbian economy somewhat improved in 2017 as real GDP growth continued and disposable income levels increased. Also, in the second part of 2017, the Serbian government announced that the austerity measures it had introduced several years ago ...

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    Country Report

    Country Report

    Skin Care in Serbia

    May 2018

    In 2017 most of the negative effects of the global economic crisis were gone in Serbia and the government announced that the austerity measures it had introduced several years previously were nearing their end. This had a profoundly positive impact ...

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    Country Report

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    Sun Care in Serbia

    May 2018

    Serbian consumers were better informed about the harmful effects of UV radiation and the importance of proper protection when exposed to strong sunlight in 2017 than they were in previous years. Many articles in the mess media about this topic ...

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    Strategy Briefing

    Strategy Briefing

    Renewable Energy Expansion Opportunities for B2B Sectors

    Apr 2018

    Local and international community support has allowed renewable energy expansion to gain pace, with even faster growth expected over the period to 2030. Over 2017-2025 the electricity equipment and metal mining industries will experience a ...

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    Country Profile

    Country Profile

    Serbia: Country Profile

    Apr 2018

    Serbia’s economy is strengthening. Private consumption and investment will improve in 2018. Exports should also see robust gains, though they account for only a modest share of GDP. Public spending will also increase. In the future, consumer spending...

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    Strategy Briefing

    Strategy Briefing

    Consumer Lifestyles in Eastern Europe

    Apr 2018

    The declining population in Eastern Europe and its rapid ageing is expected to have a significant impact on future demand for a wide range of modern goods and services in the coming years. Disposable incomes are expected to rise between 2017 and ...

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    Country Report

    Country Report

    Away-From-Home Tissue and Hygiene in Serbia

    Mar 2018

    Many owners of horeca establishments are switching to automated hand dryers instead of paper towels, which has had a slightly negative effect on AFH paper towels sales. This trend did not really lead to decline in 2017, but volume sales growth did ...

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    Country Report

    Country Report

    Nappies/Diapers/Pants in Serbia

    Mar 2018

    Overall nappies/diapers/pants in Serbia recorded relatively high current value growth in 2017, but this was only a result of the country’s inflation rate. In fact, the category’s volume growth remained flat, even posting a marginal decline. One of ...

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    Country Report

    Country Report

    Tissue and Hygiene in Serbia

    Mar 2018

    Tissue and hygiene in Serbia recorded healthy current value growth during 2017. The growth was notably above the country’s inflation rate, meaning that it was on the positive side in constant value terms as well. One of the main factors that ...

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