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 Market Research for Serbia

Euromonitor publishes reports on industries, consumers and demographics in Serbia.

  • Industry specific reports offer insight into market size and market share in Serbia; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Serbia report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Serbia in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Serbia statistics factfile.

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Country Report

Spirits in Serbia

After three years of decline (2008, 2009 and 2010), spirits is showing the first signs of recovery. Although sales in most areas continued to decline in 2011, overall total volume and total current value sales increased by 1% and 9% respectively as a...

Feb 2012 | $900| Add to cart | View details ›

Country Report

Wine in Serbia

Many years without investment in wine and economic isolation means that Serbian wines tend to be of low quality. In addition, wine consumption is declining and stood at just 6 litres per capita in 2011. Although the state has subsidised the ...

Feb 2012 | $900| Add to cart | View details ›

Country Report

Beer in Serbia

Despite the economic crisis and the large decline in beer consumption since 2009, the area remains very dynamic, with major players fighting intensively for sales share. Given that standard lager beer is near maturity, leading companies are beginning...

Feb 2012 | $900| Add to cart | View details ›

Country Report

Cider/Perry in Serbia

Although sales remain negligible, since being launched in March 2011 Somersby has become recognisable as a summer party drink and is especially popular among female consumers.

Feb 2012 | $900| Add to cart | View details ›

Country Report

Alcoholic Drinks in Serbia

The negative trend of the last three years continued in 2011. Although the rate was significantly lower than in 2010, alcoholic drinks volume sales continued to fall during 2011. As expected, a slightly lower decline was recorded on-trade ...

Feb 2012 | $1,900| Add to cart | View details ›

Country Report

Rtds/High-Strength Premixes in Serbia

As an area which mainly targets young urban consumers, RTDs/high-strength premixes was strongly affected by the economic crisis and resulting high unemployment. The largest area, wine-based RTDs, recorded a 6% decline in on-trade volume sales and an ...

Feb 2012 | $900| Add to cart | View details ›

Country Report

Sugar Confectionery in Serbia

Sugar confectionery was one of the packaged food categories which suffered less in the economic crisis in 2009 and 2010. Serbian consumers used these products as substitutes for expensive chocolate confectionery. In light of this fact, retail volume ...

Jan 2012 | $900| Add to cart | View details ›

Country Report

Baked Goods in Serbia

The biggest category, bread, drives all trends in baked goods in Serbia, as it is expected to account for 96% of volume sales and 91% of value sales in overall baked goods in 2011. Bread is accepted as the most essential foodstuff amongst nearly all ...

Jan 2012 | $900| Add to cart | View details ›

Country Report

Biscuits in Serbia

The biscuits category in Serbia is well-developed thanks to the fact that domestic producers have produced good-quality biscuits at more than acceptable prices for decades. In Serbia, sweet biscuits are 3-4 times more popular than savoury biscuits ...

Jan 2012 | $900| Add to cart | View details ›

Country Report

Breakfast Cereals in Serbia

The breakfast cereals category in Serbia is still in the early stages of its development, as breakfast cereals are not rooted in Serbian tradition as a breakfast solution in general. The category saw rapid expansion in the last 10 years, when foreign...

Jan 2012 | $900| Add to cart | View details ›

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Books more ›

Reference Book

Consumer Europe 2012

Oct 2011

Reference Book

European Marketing Data and Statistics 2012

Nov 2011

Reference Book

World Consumer Income and Expenditure Patterns

Jul 2011