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Serbia

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Serbia.

Serbia StatisticsConsumer Lifestyles in Serbia

Serbia Country BriefingsFuture Demographics: Serbia in 2030

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    Country Report

    Air Care in Serbia

    Feb 2018

    Electric air fresheners posted the highest current value growth within Serbian air care in 2017. These products are considered very effective and also convenient as consumers only have to plug them in or place them around their homes and need not pay...

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    Country Report

    Bleach in Serbia

    Feb 2018

    Older consumers used to purchasing and using bleach products very much kept this category alive because it was their purchasing habits for bleach and increased average unit price that prevented a decline in value sales in 2017. However, volume sales ...

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    Country Report

    Dishwashing in Serbia

    Feb 2018

    In 2017, automatic dishwashing once again saw a much better performance compared to hand dishwashing. In fact, while hand dishwashing continued to decline in 2017, automatic dishwashing recorded value growth. This was the case during most of the ...

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    Country Report

    Home Insecticides in Serbia

    Feb 2018

    Electric insecticides was by far the largest category of home insecticides overall in Serbia in 2017 and also saw the fastest value growth. These products are perceived as being convenient and effective, which motivates many consumers to choose them....

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    Country Report

    Laundry Care in Serbia

    Feb 2018

    There was a visible trend for liquid detergents compared to powder detergents in Serbia over the review period, although the latter retained the greater sales. In this period many consumers tried liquid detergents for the first time and even switched...

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    Country Report

    Home Care in Serbia

    Feb 2018

    Home care as a whole saw a positive performance in 2017 in current terms, albeit modest. The 2017 growth was slightly faster compared to 2016, but that was also the case compared to the review period overall, too. Many of the largest and most ...

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    Country Report

    Polishes in Serbia

    Feb 2018

    The fastest growing category of overall polishes in Serbia during 2017 was floor polish. However, it was simultaneously the smallest category, with shoe polish being by far the largest. The reason for the rapid growth of floor polish in 2017 was of ...

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    Country Report

    Surface Care in Serbia

    Feb 2018

    Multi-purpose cleaners continued a notable decline in 2017 after a sharp drop observed in 2016. Sales of these products were negatively influenced by several factors, with the most important being the fact that specific products grew notably in ...

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    Country Report

    Toilet Care in Serbia

    Feb 2018

    A number of Serbian consumers switched from toilet liquids/foam products to other toilet care products such as rim blocks or rim liquids over the review period. However, since the latter product types are not associated with actual cleaning, but are ...

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    Country Profile

    Serbia: Country Profile

    Jan 2018

    Serbia’s economy is strengthening. Private consumption and investment will gain momentum in 2018. Exports should also see robust gains. A more accommodative fiscal policy provides beneficial support. Drought and disruptions to the electricity system ...

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    Country Report

    Direct Selling in Serbia

    Jan 2018

    In 2017 Avon Cosmetic continued to see very positive results, as was the case throughout the review period. This was due to significant weakening of its main competitor, Oriflame, which lost significant share, and Avon acquired many consumers once ...

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    Country Report

    Internet Retailing in Serbia

    Jan 2018

    While the number of internet users in the country remained at a relatively low level in Serbia compared with more developed countries, the number of people using the internet in their homes consistently increased over the review period, and in 2017. ...

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    Country Report

    Mixed Retailers in Serbia

    Jan 2018

    Only one company operated within the Serbian mixed retailers environment in 2017: Studio Moderna doo, with its Top Shop brand. In fact, the brand is multichannel, with its sales split into three different categories: variety stores, internet ...

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    Country Report

    Non-Grocery Specialists in Serbia

    Jan 2018

    In 2017 one could observe healthy growth of outlet numbers when it comes to non-grocery specialists. This was part of a wider trend that dictated the growing popularity of non-grocery specialists compared with grocery retailers. The trend is fuelled ...

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    Country Report

    Retailing in Serbia

    Jan 2018

    Retailing in Serbia increased at a relatively high rate in 2017. This was mostly influenced by somewhat improved general economic conditions and improvements in indicators such as disposable income and consumer confidence. This encouraged some ...

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    Country Briefing

    Households: Serbia

    Jan 2018

    Serbia has one of the largest proportions of rural households in Europe, creating a divided economy of stagnant property prices and declining population on the rural side, and growing real estate and opportunities on the urban side. High household ...

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    Country Briefing

    Economy, Finance and Trade: Serbia

    Jan 2018

    Aided by improving export sector performance and a rise in consumption activity, Serbian economy growth continued in 2016. Furthermore, favourable economic developments have resulted in robust foreign direct investment (FDI) inflows alongside an ...

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    Future Demographic

    Serbia in 2030: The Future Demographic

    Dec 2017

    In 2030, the population of Serbia will reach 6.5 million, a decrease of 8.1% from 2015. Long-term population decline in Serbia is being driven by low fertility and a declining number of women of childbearing age causing birth rates to fall further. ...

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    Megatrends

    Healthy Living: The New Face of Healthy Ageing

    Dec 2017

    A growing ageing population is both an economic challenge and a business opportunity. As populations age, life’s milestones are deferred, and more people in the later stages of life assume the typical responsibilities of their younger counterparts, ...

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    Megatrends

    Shifting Market Frontiers: Asian Century

    Dec 2017

    The Asian market is as important as ever. Half of global growth in consumer expenditure will originate in the region in the coming years. As a result, Asia Pacific will attract growing attention from global companies, for many of which Asia will ...

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