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Serbia

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Serbia.

Serbia StatisticsConsumer Lifestyles in Serbia

Serbia Country BriefingsFuture Demographics: Serbia in 2030

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    Country Report

    Baby and Child-Specific Products in Serbia

    May 2017

    Baby wipes is the biggest and most important segment within Serbian baby and child-specific products and movements in it are clearly and directly reflected in the performance of entire baby and child-specific products. The reason why baby wipes ...

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    Country Report

    Bath and Shower in Serbia

    May 2017

    Bar soap was still being used by many consumers in Serbia in 2016 for handwashing, but also for showering. However, sales of these products declined towards the end of the review period in volume terms and the trend continued in 2016 as well. This ...

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    Country Report

    Colour Cosmetics in Serbia

    May 2017

    Illicit trade in colour cosmetics products saw a major increase in 2016. The most common products that are being illegally distributed throughout the country are ones that fall into facial make-up and some lip products also. The products being sold ...

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    Country Report

    Deodorants in Serbia

    May 2017

    There were several notable innovations observed within deodorants in Serbia during 2016. First of all, many smaller producers as well as private label owners established their own product lines in 2016 with claims about avoidance of yellow and white ...

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    Country Report

    Depilatories in Serbia

    May 2017

    Combined value sales of private label lines within depilatories increased by 8% in 2016. This was caused by the overall improved image of private label as well as by the strong campaign for its private label lines by dm-Drogerie Markt doo. It was ...

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    Country Report

    Fragrances in Serbia

    May 2017

    Serbian consumers started seeking celebrity-branded fragrances more than was the case at the beginning of the review period. It is difficult to say whether the increased offer of these products has attracted consumers or producers and distributors ...

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    Country Report

    Hair Care in Serbia

    May 2017

    Serbian consumers were strongly influenced by the convenience trend in 2016. This was mostly reflected in the fact that 2-in-1 products recorded the fastest volume growth in 2016. It is obvious that many consumers started to appreciate having shampoo...

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    Country Report

    Men's Grooming in Serbia

    May 2017

    Most producers that are active in men’s toiletries paid special attention to men’s deodorants in 2016. This could be observed in the portion of new launches that were spotted in 2016 and was caused by the fact that men are quickest to accept ...

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    Country Report

    Oral Care in Serbia

    May 2017

    Of all types of toothpaste, whitening saw the biggest increase in terms of value share in 2016. This type experienced a 4% value sales increase and jumped from a 25% to a 26% value share in 2016. This was the case because consumers started seeking ...

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    Country Report

    Beauty and Personal Care in Serbia

    May 2017

    Beauty and personal care, as a whole, experienced healthy growth in 2016. Serbian consumers were less cautious or prone to economise than was the case in 2015, so stronger growth was seen in 2016 compared to the year before when the Serbian ...

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    Country Report

    Skin Care in Serbia

    May 2017

    Most premium segments saw current value decline or minimal growth in 2016 and almost all of them performed more poorly than their mass counterparts. The main reason for this is to be sought after in the negative effects that the Serbian government’s ...

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    Country Report

    Sun Care in Serbia

    May 2017

    In 2014 and in 2015, sun care saw decline in current value sales due to harsh economic conditions caused by the Serbian government’s austerity measures. However, in 2016, things looked somewhat better and this encouraged more consumers to go for ...

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    Country Profile

    Serbia: Country Profile

    Apr 2017

    Serbia’s economy will continue to grow at a moderate pace. A recovery in industrial production and agriculture and a rise in private investment provide support. Exports will also gather strength thanks to improvements in external demand. A vigorous ...

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    City Review

    Belgrade City Review

    Mar 2017

    Belgrade is one of the largest metropolitan areas in the Balkan Peninsula, second only to Athens. Once the capital of communist Yugoslavia, the city now is struggling to reach the economical level of other ex-Yugoslavian cities, especially ones that ...

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    Country Report

    Adult Incontinence in Serbia

    Mar 2017

    There were no new launches in adult incontinence in Serbia in 2016 due to its small and insignificant size. The leading manufacturers were not active and there were no new entrants....

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    Country Report

    Away-From-Home Tissue and Hygiene in Serbia

    Mar 2017

    Away-from-home tissue and hygiene continued to grow in 2016. It saw negative growth in 2012 but recovery continued since then and in 2016. This was due to the increased frequency of consumers eating out in 2016. However, most Horeca establishments’ ...

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    Country Report

    Nappies/Diapers/Pants in Serbia

    Mar 2017

    Per capita volume consumption of nappies/diapers/pants continued to decline in 2016 to reach 1,016 units. This was mostly due to the declining birth rate in the country and overall population decline. However, per capita consumption is still high ...

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    Country Report

    Tissue and Hygiene in Serbia

    Mar 2017

    Tissue and hygiene had a better performance in the review period than in 2016, but only in current terms. This was caused by the high inflation in the review period. In constant terms, it saw stronger growth in 2016 than in the review period due to ...

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    Country Report

    Retail Tissue in Serbia

    Mar 2017

    Per capita volume consumption of retail tissue increased in Serbia in 2016 to reach 5kg. However, this remained far behind North America and Western Europe, which had volume per capita consumption of 14kg and 9kg respectively. This mainly stems from ...

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    Country Report

    Sanitary Protection in Serbia

    Mar 2017

    Serbia is approaching the level of developed countries in per capita volume use of sanitary protection amongst 12-54 year-old women. In 2016, per capita use reached 236 units per woman per year, while in North America it was 244 units and in Western ...

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