Serbia’s economy will continue to grow at a moderate pace in 2017. Investment will strengthen as a result of recent structural reforms and a more relaxed process of fiscal consolidation. Strong gains in exports are driven by improvements in external ...

In 2016 several interesting things occurred within Serbian beer. First of all, Jagodinska Pivara bankrupted in first part of the year, which of course led to an overall strong decline in its sales in 2016. Furthermore, after several years of dormancy...

Heineken Srbija and Apatinska Pivara launched their cider/perry brands towards the end of 2016 and saw their shares increasing in 2016 at the expense of absolute leader Carlsberg Srbija. Somersby by Carlsberg still held the leading position in 2016, ...

Alcoholic drinks performed better in 2016 than it did over the entire review period. The main reason for that was sluggish growth or even sales decline in some cases earlier in the review period that was caused by the global economic crisis. Beer was...

There were no notable events whatsoever within Serbian RTDs/high-strength premixes in 2016. No new launches were observed and the category remained largely insignificant as consumers have low awareness of the products and they are unpopular amongst ...

Despite attempts by officials to combat illegal trade of rakija by passing a law that was supposed to do so by making it easier to register a small production, it did not give any visible results in that direction. Most of small producers simply ...

The trend of small local wineries that offer high-quality products for on-trade and off-trade consumption alike became visible during the review period and in 2016 it intensified. More and more horeca establishments offer wines from one of several ...

Baby wipes is the biggest and most important segment within Serbian baby and child-specific products and movements in it are clearly and directly reflected in the performance of entire baby and child-specific products. The reason why baby wipes ...

Bar soap was still being used by many consumers in Serbia in 2016 for handwashing, but also for showering. However, sales of these products declined towards the end of the review period in volume terms and the trend continued in 2016 as well. This ...

Illicit trade in colour cosmetics products saw a major increase in 2016. The most common products that are being illegally distributed throughout the country are ones that fall into facial make-up and some lip products also. The products being sold ...

There were several notable innovations observed within deodorants in Serbia during 2016. First of all, many smaller producers as well as private label owners established their own product lines in 2016 with claims about avoidance of yellow and white ...

Combined value sales of private label lines within depilatories increased by 8% in 2016. This was caused by the overall improved image of private label as well as by the strong campaign for its private label lines by dm-Drogerie Markt doo. It was ...

Serbian consumers started seeking celebrity-branded fragrances more than was the case at the beginning of the review period. It is difficult to say whether the increased offer of these products has attracted consumers or producers and distributors ...

Serbian consumers were strongly influenced by the convenience trend in 2016. This was mostly reflected in the fact that 2-in-1 products recorded the fastest volume growth in 2016. It is obvious that many consumers started to appreciate having shampoo...

Most producers that are active in men’s toiletries paid special attention to men’s deodorants in 2016. This could be observed in the portion of new launches that were spotted in 2016 and was caused by the fact that men are quickest to accept ...

Of all types of toothpaste, whitening saw the biggest increase in terms of value share in 2016. This type experienced a 4% value sales increase and jumped from a 25% to a 26% value share in 2016. This was the case because consumers started seeking ...

Beauty and personal care, as a whole, experienced healthy growth in 2016. Serbian consumers were less cautious or prone to economise than was the case in 2015, so stronger growth was seen in 2016 compared to the year before when the Serbian ...

Most premium segments saw current value decline or minimal growth in 2016 and almost all of them performed more poorly than their mass counterparts. The main reason for this is to be sought after in the negative effects that the Serbian government’s ...

In 2014 and in 2015, sun care saw decline in current value sales due to harsh economic conditions caused by the Serbian government’s austerity measures. However, in 2016, things looked somewhat better and this encouraged more consumers to go for ...

Belgrade is one of the largest metropolitan areas in the Balkan Peninsula, second only to Athens. Once the capital of communist Yugoslavia, the city now is struggling to reach the economical level of other ex-Yugoslavian cities, especially ones that ...