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Serbia

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Serbia.

Serbia StatisticsConsumer Lifestyles in Serbia

Serbia Country BriefingsFuture Demographics: Serbia in 2030

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    Country Report

    Energy Drinks in Serbia

    Feb 2017

    Despite the presence of health concerns about regularly consuming energy drinks products, their popularity is still growing in Serbia. This is best illustrated by the off-trade volume growth of 12% seen in 2016. Energy drinks products are especially ...

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    Country Report

    Juice in Serbia

    Feb 2017

    Up until 2014 pictures of fruit were only allowed on juice products that contained at least 25% fruit, but at the end of 2013 Serbian officials lifted this restriction. As a result, many manufacturers turned to juice drinks (up to 24% juice) instead ...

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    Country Report

    Concentrates in Serbia

    Feb 2017

    Austerity measures introduced at the end of 2014 by the Serbian government have had a negative impact on the disposable incomes of Serbian consumers and this has forced many consumers to switch from juice to cheaper concentrates products. This trend ...

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    Country Report

    Carbonates in Serbia

    Feb 2017

    Serbian consumers saw a continuation of the negative campaign against carbonates in 2016 on the basis of the health risks. There were numerous media reports and stories on how the high sugar levels in these products could have multiple negative ...

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    Country Report

    Soft Drinks in Serbia

    Feb 2017

    In 2016 Serbian consumers continued to show increased care for their health when it came to soft drinks products. This was most visible in their increased awareness about the harmfulness of a high sugar intake on human wellbeing. Manufacturers ...

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    Country Report

    RTD Coffee in Serbia

    Feb 2017

    There were no new launches seen within RTD coffee in Serbia in 2016. Actually, there were only three manufacturers with significant retail value shares in 2016 and they were obviously content with how the category was evolving in 2016 and therefore ...

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    Country Report

    RTD Tea in Serbia

    Feb 2017

    There were virtually no interesting events seen in RTD tea in Serbia in 2016. Manufacturers were completely idle in terms of new product launches. This is somewhat of a surprise, though, especially considering that RTD tea declined in retail volume ...

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    Country Report

    Sports Drinks in Serbia

    Feb 2017

    In August 2015 domestic bottled water producer Heba ad launched its sports drinks brand which is called Heba Active. Due to its relatively poor marketing support and distribution, this brand has not managed to grab a more significant retail value ...

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    Country Report

    Bottled Water in Serbia

    Feb 2017

    Serbian bottled water manufacturers have been complaining about high production levies since 2013 or 2014 and this continued in 2016 as well. As a matter a fact, this resulted in bottled water declining in retail volume terms in 2016 as a result of ...

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    Country Report

    Coffee in Serbia

    Feb 2017

    Fresh coffee retail volume sales continued to decline in 2016, falling by 3%. This was partly due to saturation, though demand in the category was also negatively affected by the lingering effects of the economic crisis and austerity measures pursued...

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    Country Report

    Other Hot Drinks in Serbia

    Feb 2017

    After several years of decline, chocolate-based flavoured powder drinks recorded modest growth in retail volume sales in 2016. This recovery was made possible partly by the fact that the retail average unit price in the category only increased ...

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    Country Report

    Hot Drinks in Serbia

    Feb 2017

    There were very few new launches observed in hot drinks in Serbia in 2016. All of the new products that were introduced came from coffee manufactures, while producers of tea and other hot drinks remained dormant in this respect. The general lack of ...

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    Country Report

    Tea in Serbia

    Feb 2017

    There were no notable new launches in tea in Serbia during 2016. While some minor new launches took place, they were not advertised in any way. The lack of new launches suggests most manufacturers were content to focus on pushing their established ...

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    Country Report

    Air Care in Serbia

    Feb 2017

    Air care manufacturers were largely inactive in 2016. There were no new launches in the category, and companies did not provide substantial advertising support for their products. Such activities were discouraged by the fact that air care as a whole ...

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    Country Report

    Bleach in Serbia

    Feb 2017

    Bleach volume sales continued to decline in 2016, primarily due to the growing availability of good quality alternative product types for the bleaching of laundry items. Serbians generally use bleach as a cheaper substitute for spot and stain ...

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    Country Report

    Dishwashing in Serbia

    Feb 2017

    Automatic dishwashing products continued to gain popularity at the expense of their counterparts in hand dishwashing in 2016. This reflected rising awareness among Serbian consumers that using automatic dishwashers could save them time and money in ...

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    Country Report

    Home Insecticides in Serbia

    Feb 2017

    Insecticide baits and spray/aerosol insecticides both saw volume sales decline in 2016 due to growing concerns about the potentially negative health effects of these product types. Health concerns made many consumers more reluctant to use these ...

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    Country Report

    Laundry Care in Serbia

    Feb 2017

    The main trend in laundry care in 2016 was the continued growth in the popularity of concentrated powder detergents at the expense of standard alternatives. Concentrated powder detergents posted growth of 1% in retail volume sales, while standard ...

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    Country Report

    Home Care in Serbia

    Feb 2017

    Growth in home care current value sales in Serbia in 2016 surpassed the corresponding CAGR for the entire review period. This was mainly reflective of the fact that the review period CAGR was skewed somewhat by the negative impact of the economic ...

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    Country Report

    Polishes in Serbia

    Feb 2017

    2016 was the second year in a row in which there were no new launches in polishes in Serbia. The strong performance of the category towards the end of the review period meant that manufacturers saw no real need to invest in innovation, and were ...

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