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Serbia

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Serbia.

Serbia StatisticsConsumer Lifestyles in Serbia

Serbia Country BriefingsFuture Demographics: Serbia in 2030

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    City Review

    Belgrade City Review

    Mar 2017

    Belgrade is one of the largest metropolitan areas in the Balkan Peninsula, second only to Athens. Once the capital of communist Yugoslavia, the city now is struggling to reach the economical level of other ex-Yugoslavian cities, especially ones that ...

    US$725
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    Country Report

    Adult Incontinence in Serbia

    Mar 2017

    There were no new launches in adult incontinence in Serbia in 2016 due to its small and insignificant size. The leading manufacturers were not active and there were no new entrants....

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    Country Report

    Away-From-Home Tissue and Hygiene in Serbia

    Mar 2017

    Away-from-home tissue and hygiene continued to grow in 2016. It saw negative growth in 2012 but recovery continued since then and in 2016. This was due to the increased frequency of consumers eating out in 2016. However, most Horeca establishments’ ...

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    Country Report

    Nappies/Diapers/Pants in Serbia

    Mar 2017

    Per capita volume consumption of nappies/diapers/pants continued to decline in 2016 to reach 1,016 units. This was mostly due to the declining birth rate in the country and overall population decline. However, per capita consumption is still high ...

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    Country Report

    Tissue and Hygiene in Serbia

    Mar 2017

    Tissue and hygiene had a better performance in the review period than in 2016, but only in current terms. This was caused by the high inflation in the review period. In constant terms, it saw stronger growth in 2016 than in the review period due to ...

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    Country Report

    Retail Tissue in Serbia

    Mar 2017

    Per capita volume consumption of retail tissue increased in Serbia in 2016 to reach 5kg. However, this remained far behind North America and Western Europe, which had volume per capita consumption of 14kg and 9kg respectively. This mainly stems from ...

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    Country Report

    Sanitary Protection in Serbia

    Mar 2017

    Serbia is approaching the level of developed countries in per capita volume use of sanitary protection amongst 12-54 year-old women. In 2016, per capita use reached 236 units per woman per year, while in North America it was 244 units and in Western ...

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    Country Report

    Wipes in Serbia

    Mar 2017

    Private label is becoming more popular within wipes in Serbia in 2016. The two biggest grocery retailers – Delhaize and Idea – both have private label lines as well as the two biggest health and beauty specialist retailers, dm-Drogerie Markt and ...

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    Country Profile

    Serbia: Country Profile

    Mar 2017

    Serbia’s economy will continue to grow at a moderate pace. A recovery in industrial production and agriculture and a rise in private investment provide support. Exports will also gather strength thanks to improvements in external demand. A vigorous ...

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    Country Report

    Energy Drinks in Serbia

    Feb 2017

    Despite the presence of health concerns about regularly consuming energy drinks products, their popularity is still growing in Serbia. This is best illustrated by the off-trade volume growth of 12% seen in 2016. Energy drinks products are especially ...

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    Country Report

    Juice in Serbia

    Feb 2017

    Up until 2014 pictures of fruit were only allowed on juice products that contained at least 25% fruit, but at the end of 2013 Serbian officials lifted this restriction. As a result, many manufacturers turned to juice drinks (up to 24% juice) instead ...

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    Country Report

    Concentrates in Serbia

    Feb 2017

    Austerity measures introduced at the end of 2014 by the Serbian government have had a negative impact on the disposable incomes of Serbian consumers and this has forced many consumers to switch from juice to cheaper concentrates products. This trend ...

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    Country Report

    Carbonates in Serbia

    Feb 2017

    Serbian consumers saw a continuation of the negative campaign against carbonates in 2016 on the basis of the health risks. There were numerous media reports and stories on how the high sugar levels in these products could have multiple negative ...

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    Country Report

    Soft Drinks in Serbia

    Feb 2017

    In 2016 Serbian consumers continued to show increased care for their health when it came to soft drinks products. This was most visible in their increased awareness about the harmfulness of a high sugar intake on human wellbeing. Manufacturers ...

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    Country Report

    RTD Coffee in Serbia

    Feb 2017

    There were no new launches seen within RTD coffee in Serbia in 2016. Actually, there were only three manufacturers with significant retail value shares in 2016 and they were obviously content with how the category was evolving in 2016 and therefore ...

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    Country Report

    RTD Tea in Serbia

    Feb 2017

    There were virtually no interesting events seen in RTD tea in Serbia in 2016. Manufacturers were completely idle in terms of new product launches. This is somewhat of a surprise, though, especially considering that RTD tea declined in retail volume ...

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    Country Report

    Sports Drinks in Serbia

    Feb 2017

    In August 2015 domestic bottled water producer Heba ad launched its sports drinks brand which is called Heba Active. Due to its relatively poor marketing support and distribution, this brand has not managed to grab a more significant retail value ...

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    Country Report

    Bottled Water in Serbia

    Feb 2017

    Serbian bottled water manufacturers have been complaining about high production levies since 2013 or 2014 and this continued in 2016 as well. As a matter a fact, this resulted in bottled water declining in retail volume terms in 2016 as a result of ...

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    Country Report

    Coffee in Serbia

    Feb 2017

    Fresh coffee retail volume sales continued to decline in 2016, falling by 3%. This was partly due to saturation, though demand in the category was also negatively affected by the lingering effects of the economic crisis and austerity measures pursued...

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    Country Report

    Other Hot Drinks in Serbia

    Feb 2017

    After several years of decline, chocolate-based flavoured powder drinks recorded modest growth in retail volume sales in 2016. This recovery was made possible partly by the fact that the retail average unit price in the category only increased ...

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