Euromonitor International publishes the world's most comprehensive market research on the sets / kits industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.​

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Company Profile

Avon Products Inc in Beauty and Personal Care

Nov 2016

Avon Products Inc, the best known direct seller of beauty products in the world, stands on the edge of a huge restructuring which saw it divest its domestic North American business. The company has struggled to compete in recent years, as direct ...

US$570
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Company Profile

Estée Lauder Cos Inc in Beauty and Personal Care

Oct 2016

Estée Lauder made multiple purchases across a range of categories to benefit from diverse trends: the upsurge in colour cosmetics usage, exclusive fragrances, oil-based formats and face masks. Most recently it has purchased Becca Cosmetics, which ...

US$570
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Company Profile

Kao Corp in Beauty and Personal Care

Oct 2016

Tokyo-based Kao Corp has made the reduction of dependency on its domestic market a strategic priority, but has signally failed to achieve this, and sales in its neighbouring Chinese market have actually fallen. The company has invested in increasing ...

US$570
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Company Profile

LVMH Moët Hennessy Louis Vuitton SA in Beauty and Personal Care

Oct 2016

LVMH’s perfume and cosmetics division achieved 8% year-on-year growth in 2015. Its revenue is derived primarily from fragrances, where it thrives on the equity of its iconic brands. In colour cosmetics, heritage brands have experienced steady growth,...

US$570
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Company Profile

Coty Inc in Beauty and Personal Care

Sep 2016

Coty is undergoing significant change. Having historically relied on fragrances to generate most of its revenue, the company is now seeking to diversify its portfolio in terms of both category and region. The integration of Procter & Gamble’s ...

US$570
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Company Profile

Shiseido Co Ltd in Beauty and Personal Care

Sep 2016

Japanese beauty and personal care player Shiseido Co Ltd ranked eighth in the world in 2015. The company is undergoing a strategic overhaul to help rebuild its current businesses and grow sales internationally. Key focuses include developing the ...

US$570
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Company Profile

Johnson & Johnson Inc in Beauty and Personal Care

Sep 2016

Johnson & Johnson Inc (J&J) regards itself as a healthcare company, which gives its BPC portfolio a pharmaceutical edge, in theory a competitive advantage in a market marked by rising consumer scrutiny for function and credibility. However, the bulk ...

US$570
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Company Profile

Colgate-Palmolive Co in Beauty and Personal Care

Aug 2016

Colgate-Palmolive is the fourth largest player in global beauty and personal care, a legacy of its leadership in oral care. Despite cutting-edge innovations, it faces pressure from dynamic specialised rivals. Moreover, its narrow portfolio in the ...

US$570
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Company Profile

Unilever Group in Beauty and Personal Care

Aug 2016

Unilever’s strategy of increasingly focusing on higher priced premium segments and dynamic categories continued in 2016, with the acquisition of Dollar Shave Club, while expanding in larger developed markets is delivering positive results. Unilever ...

US$570
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Company Profile

Mary Kay Inc in Beauty and Personal Care

Jul 2016

Mary Kay Inc enjoyed spectacular growth in comparison to other direct sellers over 2010-2015. This is largely thanks to its success in China, where a stripped-down portfolio and a focus on skin care and consumer education drove growth. The brand’s ...

US$570
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Company Profile

Nu Skin Enterprises Inc in Beauty and Personal Care

Jul 2016

Nu Skin Enterprises Inc has had a tumultuous few years. It achieved substantial sales growth in the highly coveted Chinese beauty market, only for its success to come tumbling down after investigations into its Chinese business forced a temporary ...

US$570
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Company Profile

Amway Corp in Beauty and Personal Care

Jul 2016

US-based direct seller Amway Corp now generates most of its sales in Asia Pacific, with China at the heart of its business. But, rising competition and changing consumer habits have seen it lose share in most of its global markets over 2010-2015. In ...

US$570
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Company Profile

Oriflame Cosmetics SA in Beauty and Personal Care

Jul 2016

Oriflame Cosmetics SA, the Swedish producer and direct seller of beauty products, has seen its sales heavily impacted by falling values in Russia, its largest single market. This has pushed the company to develop new international markets, and it has...

US$570
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Company Profile

Henkel AG & Co KGaA in Beauty and Personal Care (world)

Jun 2016

While Henkel recorded positive organic year-on-year growth in beauty in 2015, the company is faced with two major challenges including a very narrow focus mainly emerging from hair care, and exposure to politically volatile markets. Henkel lacks ...

US$570
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Company Profile

NaturaCosméticosSA in Beauty and Personal Care

Jun 2016

Natura Cosméticos SA, the Brazil-based direct seller and producer of natural positioned, masstige beauty products, finds itself challenged by changing consumer habits and a challenging macro environment in its home market. Its offer, however, remains...

US$570
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Company Profile

Procter & Gamble Co, The in Beauty and Personal Care

May 2016

Procter & Gamble is in the middle of a significant transition as it streamlines its beauty portfolio. While it is too early to assess the benefits of the divestments, the company has made a strategic move, but would benefit from addressing immediate ...

US$570
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Company Profile

L'Occitane International SA in Beauty and Personal Care

Dec 2015

L'Occitane International SA, a French manufacturer of natural beauty products, saw rapid growth between 2009 and 2014, partly underpinned by store openings, but also by rising demand for natural cosmetics in Asia Pacific and Latin America. Economic ...

US$570
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Company Profile

Beiersdorf AG in Beauty and Personal Care

Dec 2015

Beiersdorf AG operates Nivea, the leading global skin care brand, which generated 86% of its 2014 BPC sales. It also operates La Prairie and Eucerin, which slightly widens its price positions. Its strategic focus on these brands and on skin care, ...

US$570
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Company Profile

Clarins SA in Beauty and Personal Care

Oct 2015

Clarins SA, a premium beauty company specialising in fragrances and skin care, has been re-privatised since it delisted from the Paris Stock Exchange in 2010. With heavy dependence on developed markets and revenues coming primarily from its eponymous...

US$570
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Country Report

Sets/Kits in Malaysia

Sep 2015

There were many types of sets/kits on offer in Malaysia in 2014, covering fragrances, facial care, hand care, body care and sun care. Consumers tended to purchase sets/kits during festive periods or for special occasions, such as Christmas, ...

US$990
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