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Company Profile

Shiseido Co Ltd in Beauty and Personal Care

Sep 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Shiseido Co Ltd delivers a detailed strategic analysis of the company's business, examining its performance in the Beauty and Personal Care market and the global economy.

Company and market share data provide a detailed look at the financial position of Shiseido Co Ltd, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Shiseido Co Ltd This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Shiseido Co Ltd provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Beauty and Personal Care research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Financial analysis

SWOT: Shiseido Co Ltd

Strategic objectives and challenges

Competitive Positioning

Disappointing domestic sales drag down pace of growth

Top 10 global players in beauty and personal care

Market Assessment

Premium skin care a key focus of Shiseido’s beauty business

Asia Pacific the company’s key region

Geographic and Category Opportunities

Skin care feels the pinch in troubled developed markets

Imbalanced global presence adds additional restriction

Rising demand for sophisticated premium products in China

Strong competition calls for product diversification

Weak performance in colour cosmetics due to domestic difficulties

Brazil, a strong market not to be overlooked

US offers strong potential in colour cosmetics

Hair care challenged by changing lifestyles and preferences

Overreliance on Japan a key restriction for future growth

Domestic disaster drags consumer spending down on fragrances

Premium fragrances still have great potential for further growth

Sets/kits - an area worth further development

Brand Strategy

Internationalisation and diversification at centre of strategy

Shiseido: Expanding international presence

Aupres : The company’s most successful brand in China

Operations

Developing production to support geographic expansion

Recommendations

Further internationalisation to achieve better performance

Samples

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