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Company Profile

Shiseido in Beauty and Personal Care

Aug 2011

Price: US$525

About this Report

About this Report

Euromonitor International's report on Shiseido Co Ltd delivers a detailed strategic analysis of the company's business, examining its performance in the Sets/Kits market and the global economy.

Company and market share data provide a detailed look at the financial position of Shiseido Co Ltd, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Shiseido Co Ltd This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Shiseido Co Ltd provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Sets/Kits research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key company facts

  • Strategic Evaluation

Financial analysis

  • Strategic Evaluation

SWOT – Shiseido Co Ltd

  • Strategic Evaluation

Strategic objectives and challenges

  • Strategic Evaluation

Competitive Positioning

Acquisition boosts performance in 2010

  • Competitive Positioning

Top 10 global players in beauty and personal care

  • Competitive Positioning

Market Assessment

Premium skin care a key focus of Shiseido’s beauty business

  • Market Assessment

Asia Pacific the company’s key region

  • Market Assessment

Geographic and Category Opportunities

Sales in premium skin care dampen in developed countries

  • Geographic and Category Opportunities

Lack of global presence another restriction

  • Geographic and Category Opportunities

Growing demand for premium products in China

  • Geographic and Category Opportunities

Expand skin care in China through product diversification

  • Geographic and Category Opportunities

Colour cosmetics boosted by Bare Escentuals acquisition

  • Geographic and Category Opportunities

Brazil offers great potential in mass colour cosmetics range

  • Geographic and Category Opportunities

Multi-branding and tiered-pricing strategy in China

  • Geographic and Category Opportunities

Bare Escentuals to exploit further opportunity in mature markets

  • Geographic and Category Opportunities

Hair care a mass-focused range for Shiseido

  • Geographic and Category Opportunities

Geographic expansion a key for future hair care growth

  • Geographic and Category Opportunities

Fragrances grows in emerging markets but slips in mature ones

  • Geographic and Category Opportunities

Premium fragrances has good potential in both ends of the world

  • Geographic and Category Opportunities

Sets/kits has potential in emerging markets

  • Geographic and Category Opportunities

Brand Strategy

Geographic expansion and portfolio diversification a key strategy

  • Brand Strategy

Reducing over-reliance on Japan to globalise Shiseido

  • Brand Strategy

Aupres the company’s most successful brand in China

  • Brand Strategy

Operations

Developing production to support geographic expansion

  • Operations

Recommendations

Expand outside domestic Japan

  • Recommendations

Samples

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