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Country Report

Skin Care in India

| Pages: 50

Price: US$900

About this Report

Executive Summary

TRENDS

  • In 2012 manufacturers continued to introduce crossover skin care products which offered multi benefits, such as sun care and moisturiser. However, crossover products were prominent mainly in anti-agers, which were a blend between anti-agers and sun care products. Interestingly, in addition to whitening, consumers started to look for new claims, such as spot reduction, spot removal and brightening, which were considered symbolic of healthy skin. To tap into the growing demand for such benefits, Hindustan Unilever introduced Fair & Lovely Advanced Multi Vitamin Daily Fairness Expert, which claimed to offer clear and glowing skin. In addition, lip care, which was not in focus during the review period, gained strength in 2012.

COMPETITIVE LANDSCAPE

  • Hindustan Unilever continued to lead skin care with its brands Fair & Lovely and Pond’s in 2012, accounting for a value share of 56%. Its two brands continued to benefit from a strong presence across categories including facial moisturisers, body care and anti-agers. In addition, Hindustan Unilever continued to enjoy strong distribution in second-tier cities and rural areas, where the majority of the Indian population resides. The company continued to market its brand Fair & Lovely in smaller pack sizes to maintain its affordability and share. In addition, the company introduced a new anti-ager under its brand Pond’s, which helped to maintain its share.

PROSPECTS

  • With newer product categories such as anti-agers and acne treatments gaining a foothold, skin care is likely to evolve further, with technological innovations and new claims over the forecast period. Such claims and additional benefits will help manufacturers to sustain the competition and cater to consumers, who will become more demanding and will look for additional benefits to keep their skin healthy.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Skin Care industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Skin Care industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Skin Care in India market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Skin Care in India?
  • What are the major brands in India?
  • In which facial care category are skin whitening benefits most pronounced?
  • How are sales of mass versus premium anti-agers evolving?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Skin Care in India - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Skin Care by Category: Value 2007-2012
  • Table 2 Sales of Skin Care by Category: % Value Growth 2007-2012
  • Table 3 Sales of Skin Care by Premium Vs Mass: % Value Analysis 2007-2012
  • Table 4 Face Masks: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2009-2012
  • Table 5 Facial Cleansers: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-2012
  • Table 6 Facial Moisturisers: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2009-2012
  • Table 7 Anti-Agers: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-2012
  • Table 8 Toners: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-2012
  • Table 9 Skin Care NBO Company Shares by Value 2008-2012
  • Table 10 Skin Care LBN Brand Shares by Value 2009-2012
  • Table 11 Facial Moisturisers LBN Brand Shares by Value 2009-2012
  • Table 12 Anti-agers LBN Brand Shares by Value 2009-2012
  • Table 13 Firming/Anti-cellulite Body Care LBN Brand Shares by Value 2009-2012
  • Table 14 General Purpose Body Care LBN Brand Shares by Value 2009-2012
  • Table 15 Skin Care Premium LBN Brand Shares by Value 2009-2012
  • Table 16 Forecast Sales of Skin Care by Category: Value 2012-2017
  • Table 17 Forecast Sales of Skin Care by Category: % Value Growth 2012-2017
  • Table 18 Forecast Sales of Skin Care by Premium Vs Mass: % Value Analysis 2012-2017

Skin Care in India - Company Profiles

Avon Beauty Products India Pvt Ltd in Beauty and Personal Care (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Avon Beauty Products India Pvt Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 Avon Beauty Products India Pvt Ltd: Competitive Position 2012

CavinKare Pvt Ltd in Beauty and Personal Care (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 CavinKare Pvt Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 CavinKare Pvt Ltd: Competitive Position 2012

Godrej Consumer Products Ltd in Beauty and Personal Care (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Godrej Consumer Products Ltd: Key Facts
  • Summary 6 Godrej Consumer Products Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 7 Godrej Consumer Products Ltd: Competitive Position 2012

Himalaya Drug Co, The in Beauty and Personal Care (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 The Himalaya Drug Co: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 9 The Himalaya Drug Co: Competitive Position 2012

Hindustan Unilever Ltd in Beauty and Personal Care (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 Hindustan Unilever Ltd: Key Facts
  • Summary 11 Hindustan Unilever Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 12 Hindustan Unilever Ltd: Competitive Position 2012

L'Oréal India Pvt Ltd in Beauty and Personal Care (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 13 L’Oréal India Pvt Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 14 L’Oréal India Pvt Ltd: Competitive Position 2012

Beauty and Personal Care in India - Industry Context

EXECUTIVE SUMMARY

Beauty and personal care shows no signs of slowdown

Beauty and personal care becomes more gender-specific

New launches and promotions intensify the competition

Independent small grocers maintains its lead, whilst direct selling increases further

Beauty and personal care is expected to show consistent growth

KEY TRENDS AND DEVELOPMENTS

Celebrity advertisements/endorsements show no signs of slowdown

Consumers’ love for skin whitening intensifies

Online retailing takes off

Manufacturers continue to focus on brand extensions

Innovation and new claims emerge as the new mantra

TERRITORY KEY TRENDS AND DEVELOPMENTS

East and Northeast India

North India

South India

West India

RURAL VS URBAN KEY TRENDS AND DEVELOPMENTS

MARKET DATA

  • Table 19 Sales of Beauty and Personal Care by Category: Value 2007-2012
  • Table 20 Sales of Beauty and Personal Care by Category: % Value Growth 2007-2012
  • Table 21 Sales of Premium Cosmetics by Category: Value 2007-2012
  • Table 22 Sales of Premium Cosmetics by Category: % Value Growth 2007-2012
  • Table 23 Sales of Beauty and Personal Care by Region: Value 2007-2012
  • Table 24 Sales of Beauty and Personal Care by Region: % Value Growth 2007-2012
  • Table 25 Sales of Beauty and Personal Care by Rural-Urban % Analysis 2012
  • Table 26 Beauty and Personal Care GBO Company Shares by Value 2008-2012
  • Table 27 Beauty and Personal Care NBO Company Shares by Value 2008-2012
  • Table 28 Beauty and Personal Care LBN Brand Shares by Value 2009-2012
  • Table 29 Sales of Beauty and Personal Care by Distribution Format: % Value Analysis 2007-2012
  • Table 30 Sales of Beauty and Personal Care by Category and by Distribution Format: % Value Analysis 2012
  • Table 31 Forecast Sales of Beauty and Personal Care by Category: Value 2012-2017
  • Table 32 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
  • Table 33 Forecast Sales of Premium Cosmetics by Category: Value 2012-2017
  • Table 34 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2012-2017
  • Table 35 Forecast Sales of Beauty and Personal Care by Region: Value 2012-2017
  • Table 36 Forecast Sales of Beauty and Personal Care by Region: % Value Growth 2012-2017

DEFINITIONS

SOURCES

  • Summary 15 Research Sources

Segmentation

This market research report includes the following:

  • Skin Care
    • Body Care
      • Firming/Anti-Cellulite Body Care
        • Premium Firming/Anti-Cellulite Body Care
        • Mass Firming/Anti-Cellulite Body Care
      • General Purpose Body Care
        • Premium General Purpose Body Care
        • Mass General Purpose Body Care
    • Facial Care
      • Acne Treatments
        • Premium Acne Treatments
        • Mass Acne Treatments
      • Face Masks
        • Premium Face Masks
        • Mass Face Masks
      • Facial Cleansers
        • Liquid/Cream/Gel/Bar Cleansers
          • Premium Liquid/Cream/Gel/Bar Cleansers
          • Mass Liquid/Cream/Gel/Bar Cleansers
        • Facial Cleansing Wipes
          • Premium Facial Cleansing Wipes
          • Mass Facial Cleansing Wipes
      • Facial Moisturisers
        • Premium Facial Moisturisers
        • Mass Facial Moisturisers
      • Lip Care
        • Premium Lip Care
        • Mass Lip Care
      • Anti-Agers
        • Premium Anti-Agers
        • Mass Anti-Agers
      • Toners
        • Premium Toners
        • Mass Toners
    • Hand Care
      • Premium Hand Care
      • Mass Hand Care

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Premium vs Mass
  • Products by Ingredient
  • Urban vs Rural

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

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